Ch. 5: Concepts and Context of Business Strategy. Business Strategy. Mission. Goals. Objectives. Marketing oriented efforts. Strategies. Tactics. Sales oriented efforts. Corporate Strategy. Business Unit Strategy. Product. Product. Product. Strategies. Strategies. Strategies.
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Marketing oriented efforts
Sales oriented efforts
Fit—providing superior value through differentiated pieces of the total offering
Sales Revenue/ period
Harvest/DivestGE Multi-Factor Attractiveness/Strength Matrix
Invest to Build
Build Selectivelyor Manage for
LimitedExpansion or Harvest
Strategy Implications of Value Networks and Integrated Supply Chain
Strategy Development and the Internet
Volatility and Uncertainty Require Flexibility