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Students will understand different forms of media

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Students will understand different forms of media - PowerPoint PPT Presentation


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Standard 3.1. Students will understand different forms of media. Advertising Media. Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.

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Presentation Transcript
advertising media
Advertising Media
  • Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.
  • Advertising Media – non-personal communication of information to inform, persuade or remind customers about products (goods, services and ideas)
print media
Print Media
  • Print Media – Any printed medium
    • Newspapers
    • Magazines
    • Directories
    • Programs
      • (Theatrical/Sporting)
broadcast media
Broadcast Media
  • Broadcast Media -
    • Radio Ads
    • Television Ads
direct mail media
Direct-Mail Media
  • Direct-Mail Media – mail or email advertising to prospective customers
    • Emails
    • Sales Letters
    • Coupons
    • Brochures
    • Samples
outdoor transit media
Outdoor/Transit Media
  • Outdoor/Transit Media –
    • Billboards
    • Bus/Taxi/Subway
    • Bus/Train Terminal Posters
    • Vehicle Wraps
    • Building Wraps
specialty media
Specialty Media
  • Specialty Media –
    • Ad’s during movie previews
    • Pre-Recorded Telephone messages while on hold
    • Small inexpensive logo give away items
which media to use
Which Media to use?
  • Discuss as a class or small groups the following situations:
    • An international hunting & fishing expo is coming to your state. What form(s) of media would you suggest they use to advertise this event? Why?
    • A public Service 4+ year campaign on the risks of tobacco is looking for ways to reach the target audience of 14-50 year old males in Salt Lake City. What form(s) of media would you suggest they use to promote this message? Why?