Top 5 Influential Nutraceutical Leaders to Follow in 2022V2 3 (2)

1. 2022 VOL.09 ISSUE 02 TOP Building Strength Immersive Beoefits of Nutritioo Supplemeots io 5 Eohaociog Eoduraoce INFLUENTIAL NUTRACEUTICAL Digitizing Nutraceutical LEADERS TO Makiog Nutrieot-Rich FOLLOW IN 2022 Food Easily Available Kevin McKenzie ON A QUEST FOR LONGEVITY

2. Good N N Good N utr?ion utr?ion utr?ion can be the Savior of Your Life Your Life of Your Life

4. Editor’s Note In the Beam Light of the Nutraceutical Industry! ersonal health has been at the front of mind for the general public since the COVID-19 pandemic P began, positioning the nutraceuticals industry for further expansion and success that has carried throughout 2022. Here, we at Insights Care considered overviewing the nutraceuticals industry in general and found disruptive trends that have changed the face of the sector altogether. And as we all know, when innovation acts as a catalyst to disrupt any industry, there is only one possibility that is—influential and inclusive leadership. Looking at what the future holds for nutraceutical manufacturers, wholesalers, distributors, and, of course, innovators in 2022 and beyond, we categorized specific parameters like what is driving the growth of the industry, the current state of the industry, and more. And while doing so, we came across standout leaders who have changed the tides of the nutraceutical industry.

5. They continue to thrive in the industry as they have been a guiding light of innovation and distribution, making them stand out in the limelight. In order to know more about Leaders have put them, kindly scroll through and delve into their inspiring in an unparalleled effort stories. to change the face of the While immersing through the journeys of these influential nutraceutical industry. leaders, make sure to have a quick rundown of the articles written by our in-house editorial team and a piece of CXO advice. In order to commence your curiosity, delve in and flip the In order to feature their mindboggling work, we at Insights pages! Care came up with our special edition, "Top 5 Influential Nutraceutical Leaders to Follow in 2022". - Shrutika Khedekar The nutraceutical leaders have proven to have room for growth, especially as the population ages and healthcare rises – and as people develop more concern with their health and wellbeing due to the COVID-19 pandemic.

6. 08 Kevin McKenzie Oo a Quest fz  Lzogevity Cover Story Articles 18 Building Strength Imme sive Beoefits zf Nut itizo Sulemeots io Eohaociog Eodu aoce 32 Digitizing Nutraceutical Makiog Nut ieot-Rich Fzzd Easily Available

7. Contents Contents Contents William Tang Bernie T aosfz miog Desgagnés Nut aceuticals with Maoagiog Risk Resilieot Leade shi Brent La?ey 36 12 Advzcatz  zf a Healthy Lifestyle 22 CXO Managing Diabetes with a Low GI Diet 28 The Low GI Diet- A Diabetes Ruse

8. Pooja Bansal Editor-in-Chief Anish Miller Senior Editor Shrutika Khedekar Managing Editor Assisting Editors Dhristi, Saloni Co-designer Art & Design Head Visualiser David King Mrunalinee Deshmukh Paul Belin Art & Picture Editor Sonia Raizada Business Development Manager Amy Jones Marketing Manager John Smith Sarah Wilson, John Smith, Alex Vincent Business Development Executives Kelli, Bill, Anna Sales Executives Technical Head Jacob Smile David, Robert Amar Sawant Technical Consultants Assistant Technical Head Alina Sege Digital Marketing Manager Renuka Kulkarni SME-SMO Executives Assistant Digital Marketing Manager Gemson Research Analyst Eric Smith Circulation Manager Tanaji Fartade sales@insightscare.com September, 2022 Contact Us: Insights Success Media Tech LLC Insights Success Media and Technology Pvt. Ltd. 555 Metro Place North, Suite 100, Office No. 22, Rainbow Plaza, Shivar Chowk, Dublin, OH 43017, United States Pimple Saudagar, Pune, Maharashtra 411017 Phone - 302-319-9947 Phone - India: 7410033802, 74100058552 Email: info@insightscare.com Email: info@insightscare.com For Subscription: www.insightscare.com For Subscription: www.insightscare.com https://twitter.com/Insightscare Follow us on : www.facebook.com/InsightsCare/ Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.

9. Top Ioflueotial Nutraceutical Leaders to Follow io 2022 Organization Featuring Brief Desgagoés aod his teams io Maoitoba aod Ootario are io the busioess of helpiog outraceutical compaoies Source Bernie Desgagnes reduce their risks io the market, make appropriate aod Nutraceutical, Inc. President and CEO sourcenutra.com accurate claims, comply with Health Caoada regulatioos, aod eoter the market with coofideoce. Breot Laffey promotes aod offers the Food meets Brent Laffey Armada Nutrition Nutritioo ootioo. armadanutrition.com President McKeozie credits a more tech-savvy, better ioformed, better educated aod more traveled Alpex pharma Kevin McKenzie populatioo that is driviog the growth of the alpex.com CEO outraceutical market worldwide. Rob Taooa is a seasooed Chief Operatiog Officer io Lipa Rob Tanna the Food aod Beverage sector haviog speot the last Pharmaceutical 22 years io executive leadership positioos with Cerbos CEO lipa.com.au aod Suotory Coffee. William has made it to the top of the leader board Ferngrove William Tang aod traosformed the outraceutical market with Pharmaceuticals Managing Director ferngrovepharma.com.au agile developmeot aod ao ioclusive approach.

10. Kevin McKenzie ON A QUEST FOR LONGEVITY

11. Top 5 Ioflueotial Nutraceutical Leaders to Follow io 2022 ON A QUEST FOR LONGEVITY he devastatioo of COVID was a turoiog poiot for Io a post-COVID world, maoy io how they viewed their health aod lifespao. T While the scieotific commuoity ultimately developed Alpex merges pharma more thao a dozeo effective vaccioes agaiost the virus, the paodemic also laid bare the limitatioos to a treatmeot- with forward-lookiog based approach. The result was a huge shift towards more oature-based preveotative care (outraceutical) optioos, aod a receot look at the post COVID-19 marketplace estimated outraceuticals to meet the global market for outraceuticals at almost half a trillioo dollars by 2026. iocreased demaod for For Kevio McKeozie, that marketplace is catchiog up to his preveotative optioos owo lifeloog passioos for oature aod exploratioo, aod how he is positiooiog Alpex Pharma, to lead the way io life scieoces research aod product developmeot. Glzbal Exerieoce & Persective Caoadiao by birth, Kevio grew up io the Northero wilderoess, where he developed a lifeloog appreciatioo for the outdoors, oature aod adhereoce to health aod ao active lifestyle at ao early age. His childhood was speot campiog, caooeiog, aod hikiog aod he believed as much io developiog his miod as his body. He learoed Chioese by age 20, aod relocated to Asia, where he would speod the oext two decades. McKeozie credits his time io Asia, where he discovered aocieot practices like Buddhism, meditatioo, aod fastiog, io opeoiog a oew dimeosioo to his West-ioformed dedicatioo to health aod loogevity.

12. “Eastern medicine is rooted in the belief that the key “We’ve seen progression on every front: scientific to longevity – to a better healthspan and a longer lifespan knowledge, technological and manufacturing capabilities, – is in nature and preventative medicine. And that even governments and international trade. Those are also includes lifestyle choices. That’s the essence of all the result of new generations demanding better and nutraceuticals – to help prevent the life-shortening more options in taking care of their health and extending malaises that pharma products are designed to treat.” their lives.” Frzm Clieot tz Presideot Buildiog zo Excelleoce Before McKeozie aod partoer Carey Kurtio acquired Io additioo to growiog the legacy Alpex developed over the compaoy, they eocouotered Alpex as a customer, the past 37 years, McKeozie has focused oo expaodiog the lookiog aloog with their loogtime team to develop compaoy’s capabilities. aod market their owo outraceutical products. Switzerlaod has agaio beeo raoked the world’s most- “Switzerland is recognized as the global hub and innovation iooovative ecooomy by the World Iotellectual Property center for life sciences, with an established global reputation Orgaoizatioo (WIPO), aod like maoy Swiss Compaoies io the pharmaceutical aod biotechoology sectors, Alpex has for quality and precision,” says McKeozie. iocreased its iovestmeots io receot years, puttiog over $60 “We knew we could develop Swiss products to the most millioo toward oew computatiooal aod other techoologies, exact standards and introduce them to the whole world.” facilities aod equipmeot, aod world-class persoooel. Alpex had established a decades-loog reputatioo io Swiss “It has been an interesting process of fusing next- precisioo aod quality, aod had both pharmaceutical generation thinking with established business (treatmeot) aod outraceutical (preveotioo) expertise winfrastructure in order to access and cultivate the next generation of customers and products,” says McKeozie. uoder ooe roof, workiog io taodem to create a complete healthcare solutioo. “We are dedicated to maintaining this focus going The compaoy’s existiog iofrastructure aod techoology, forward while continuing to innovate and push the aloog with its history aod iogeouity, laid out a oew path envelope in providing end-to-end solutions in innovative for McKeozie aod Kurtio. Never ooe to shy away from pharmaceutical and nutraceutical products, using our scaliog a oew height, after a year of traveliog from Asia to patented and complementary technologies.” Switzerlaod aod workiog with Alpex, the partoers acquired the compaoy aod McKeozie became the compaoy’s Exaodiog Alex’s Pharma Mzdel Chairmao aod Presideot. by Leadiog Czosumer Demaod Driviog “Pharma and healthcare are virtually the last frontiers of Nutraceutical Grzwth industry that have withstood change – and the most in need of fundamental disruption,” says McKeozie. The global outraceutical market cootioues to be dwarfed by pharma, which is expected to reach $1.7 trillioo io 2025 aod McKeozie says pharmaceuticals will always have a firm will remaio a focus of Alpex’s operatioos. foothold io medical treatmeot oow aod io the future, aod will remaio a focus of Alpex’s work. Nooetheless, McKeozie credits a more tech-savvy, better ioformed, better educated aod more traveled populatioo that is driviog the growth of the outraceutical market “Many natural and novel medicines are just entering our worldwide, aod that eveo pharmaceutical compaoies will understanding, and there is often no alternative today yet see the value io puttiog their resources ioto outraceuticals. for many serious

13. medical conditions. While I truly believe in the value of That purposeful collaboratioo aod atteotioo to detail preventative medicine and nutraceuticals as the key to create ao effective product ready for loog-term longevity, I also want to help people live better lives now. competitioo io the global market. Alpex leverages its Alpex is a forward-looking company, and there will always decades of experieoce as well as coostaot iooovatioo aod be a place for pharmaceuticals in healthcare.” proprietary techoologies io the chaogiog world laodscape. With time, McKeozie believes that maoy existiog Leadiog the Healthcare Revzlutizo pharmaceuticals cao be replaced with healthier alteroatives that cao be more effective with less adverse Lookiog ahead to the future of healthcare, welloess aod effects. loogevity, McKeozie is determioed to positioo Alpex as the leadiog edge of oext-geoeratioo pharma aod Io receot years Alpex successfully developed several drug outraceuticals, usiog all resources at its disposal. products oo its owo ioitiative aod commercialized them globally, briogiog io third-party Big Pharma partoers as “APIs (active pharmaceutical ingredients) and delivery oeeded. methods are constantly evolving, and Alpex will continue to innovate and collaborate in order to complement our “This model yields a higher margin for Alpex – from the IP growing portfolio of products,” he says. to the production to the royalties linked to end-consumer sales – while also being highly profitable for our partners,” The world is also chaogiog, aod McKeozie oames Asia says McKeozie. aod Africa as two areas becomiog iocreasiogly importaot aloogside the established North Americao aod Europeao A Pharma-Grade Arzach tz markets, which iocludes the use of iogredieots ooo-oative to Alpex’s owo eoviroomeot. Nutraceuticals Regardless of a product’s APIs, exotic iogredieots or fioal Io additioo to its reputatioo for high-quality products aod destioatioo, McKeozie staods behiod every ooe as a measure iooovative delivery systems, Alpex has a proveo track of Alpex’s Swiss-boro excelleoce. record of loog-term success io the pharmaceutical aod outraceutical verticals. “When you’re buying a Swiss-made product, you’re getting a little bit of Switzerland too,” says McKeozie. “A key Alpex advantage is our ability to complete both R&D and manufacturing under one roof, allowing us “An Alpex-made product is a perfect representation of to commercialize and deploy a product after in-house the broader Swiss market ecosystem: quality, precision, development,” says McKeozie . innovation, and trust that is at home anywhere in the world.” “We take the same approach to a nutraceutical product as we would a pharmaceutical product, using similar technologies to ensure optimal results. We work with our clients to understand their customer and their needs and then bring their ideas to life.”

14. Top 5 Ioflueotial Nutraceutical Leaders to Follow io 2022 Maˆaglˆg Rls} Desgagnés Bernle Desgagnés paves the way for Canadlan and lnternatlonal nutraceutlcal manufacturers and Brand owners f you want to get under Bernie Desgagnés's skin, consumer, this is a good thing, but the process to get onto a point him toward a nutraceutical product making a shelf with legitimate health claims can be complicated,” I false claim or misleading consumers about the says Desgagnés, originally from Rimouski, Quebec. “Our ingredients in the bottle. job is to help clients navigate the complexities. We work with Canadian companies, but a real focus for us is helping “Just recently, we were approached by a client who had American, and other international clients understand the concerns about a competitor's label,” says Desgagnés, Canadian regulatory environment and enter the market as President and CEO of Winnipeg-based Source seamlessly as possible.” Nutraceutical, Inc. (SNI).“It turns out the product had 400% more sugar and 50% more sodium than what was SNI, incorporated in 2004, offers its clients turnkey listed on the label. That is extremely dangerous for type 2 solutions for taking their products from concept to diabetics and people on low-sodium diets.” consumer. This includes consultation on regulatory affairs, health claim compliance, product labeling, and more. The Careless labeling indiscretions like this can lead to fines, company includes an in-house graphic design department product recalls, and orders to stop selling—very expensive that produces bilingual (English and French) labeling, outcomes to go along with potentially irreparable damage to positioning product claims, and listing ingredients a company's brand and reputation. according to regulations. They also design and print compliant point-of-purchase displays and marketing Desgagnés and his teams in Manitoba and Ontario are in the materials when products are ready to enter the market. business of helping nutraceutical companies reduce their risks in the market, make appropriate and accurate claims, To further support its clients, SNI has recently started to comply with Health Canada regulations, and enter the provide clinical trial services. In 2021, the company market with confidence. acquired a new space and designed a state-of-the-art clinic that meets the new health and safety requirements to “Health Canada has a very rigorous structure and very operate under pandemic conditions. SNI just completed a stringent regulations. For the health and safety of the clinical trial for a client looking to enter the market with a September 2022|12|www.insightscare.com

15. Desgagnés hlmsef became a fitness enthuslast, startlng ln northern Manltoba at the age of 18 when he began pumplng lron. Bernle Desgagnés Presldeˆt aˆd CEO Source Nutraceutlca, Inc.

16. nutraceutical to help prevent the onset of type 2 diabetes. And now, Desgagnés is looking to expand SNI's clinical trial services to include mobile operations to reach rural areas. “The key for us is to be nimble. We are working with clients to customize what we can offer by way of clinical research and other regulatory support,” he says. “As the public becomes increasingly knowledgeable and enthusiastic about nutraceuticals, facilitating high-quality research in support of Health Canada applications is becoming more important. Consumers are looking to purchase effective products that deliver what they promise from companies with integrity. Our job is to protect the brand, help the brand owners differentiate their products in an increasingly competitive market, and make sure all their health claims are properly validated so the consumer can buy with confidence.” He was only 18 at the time, and there were no jobs in There probably aren't a lot of young kids and teens who forestry or mining—his preferred sectors. So, the young say: “When growing up, I want to be a regulatory affairs man took a job with the provincial government as a consultant in the nutraceutical industry.” The field certainly machine operator and then moved south to Brandon to get wasn't on Desgagnés's radar when he moved from his Red Seal and his ticket to work as a heavy-duty diesel Rimouski to northern Manitoba. mechanic. “My brother came to Manitoba to work in the forestry After a while, he transferred to another government sector,” says Desgagnés, who used to tour with his dad and department—Workplace Safety and Health. This job offered brothers to compete in lumberjack competitions. “I his first exposure to regulatory affairs, compliance, and followed him, mostly to learn English.” standards. He was hooked. September 2022|14|www.insightscare.com

17. SNI, lncorporated ln 2004, o?ers lts clents turn}ey soutlons for ta}lng thelr products from concept to consumer. “I was fascinated by the relationship between regulation and public well-being. I still am,” he says. “It was always rewarding to work with companies toward compliance.” In total, Desgagnés spent about 18 years working for the “Over the last 20 years, I have seen a growing interest in government. On the side, he sold supplements to athletes. natural health products. There are many factors,” explains Desgagnés himself became a fitness enthusiast, starting in Desgagnés. “People hear about them more and see all sorts northern Manitoba at the age of 18 when he began pumping of ads on the Internet, that's for sure. And I think that with iron. He was a competitive bodybuilder for a while and still the stresses on the health care system, many people—older works out at home (and at the office) several times a week. people in particular—are getting more interested in preventative medicine. They want to avoid illness, and While still working for the government, Desgagnés was nutraceuticals can play a key role in that. COVID has been offered a Director of Regulatory Affairs position with a an influence, too. People want to be healthy so they can be Winnipeg-based natural health products company. Eight more resilient to viruses of all types.” years later, when that company moved to Toronto, Desgagnés decided to stay in Winnipeg, hang a shingle, and While Desgagnés and his colleagues meet the needs of their provide consulting services from his home office. He hasn't commercial clients, they never lose sight of the fact that looked back. real people benefit from their work when they do their job right. “It was 2004, and Health Canada was starting to implement some new guidelines for the growing “We recognize that responsibility, and we take it seriously. nutraceutical market. Until then, the line between foods and When nutraceutical companies invest in adhering to drugs was often blurry, and products with ridiculous claims regulations and only make the claims they can scientifically were getting into the market,” says Desgagnés. “When support, all people benefit. It's humbling,” says Desgagnés. Health Canada tightened the rules, I saw an opportunity to “We always advise clients to take their time, get it right, help ethical companies thrive in an environment that had enter the market with integrity, and hold their heads high. suddenly become more regulated.” That's how brands succeed.” To this day, that is his mission, and with the expanding interest in nutraceuticals, the contribution he makes to the sector is more important than ever before. September 2022|15|www.insightscare.com

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20. Building Strength September 2022|18|www.insightscare.com

21. Immersive Benefits of NUTRITION in Supplements Enhancing ENDURANCE n the new normal, everybody is health-conscious. And why not one should be. These days, the disease risks are increased I tenfold. Whenever you are out of the safety of your home, you constantly fear that you might catch a cold, cough, flu, or that virus. It is easy to advise that stay home and stay safe. But how much you will be sitting on that couch, eating snacks, looking at that dumb screen and fat yourself up. Some people are used to that routine, and they have stopped going out and began working from home. However, not everyone can stay and work from home. People have to go out, get things done, and get involved in physical activities like exercising, hanging out, working in the field, and participating in various events, including professional or competitive sports one. Sports events are significantly increasing in number, competitiveness, endurance testing and performance at all the levels such as local, county, national, and international. Need to Stay Fit Immense physical activities demand tremendous exertion. And for exertion, you need long-lasting energy which will save you from fatiguing out. In other words, you need more stamina, strength, power and a strong immune system for long exercise and training hours so that you could prepare for a professional competitive event or rather stay always healthy and fit. This is where something extra instead of healthy, nutritious food is required to add to your bodily fitness. This extra is called dietary or health or nutrition supplements. September 2022|19|www.insightscare.com

22. If consumed with the advice of your physician, trainer or Benefits in Detail doctor, these nutritional supplements can do wonders in improving your strength, increasing your power, boosting The variety of these dietary supplement products is mind- your energy, strengthening your immune system, and boggling. As you could get your basic protein bars, vitamin enhancing your endurance. tablets, and calcium pills, the market is flooded with several types of brands that sometimes it get fizzy. Let us first Preliminary research is done by us and provided here for divide them and then understand each in detail. enhancing your knowledge. However, it is further advised that you must consult your doctors first before going for any Overall Immunity Boosters: They are the series of your one or combination of dietary nutritional supplements. probiotics, enzymes, protein-rich, multivitamins added to multimineral formulas, Rather than addressing specific Basics Building Blocks health issues, these daily doses aid you in maintaining day- to-day physical and mental activities, dietary-sleeping Dietary or health supplements may include several patterns, and exercise-training-fitness routines. nutritional elements like proteins, probiotics, calcium, iron, vitamins, minerals, enzymes, herbs, and different types of You know that each day is different. Some days you have to amino acids. You might have read them as ingredient lists do more physical exertion and face more mental stress. In on the labels covering products such as energy bars, energy such times, these supplements help you maintain your or power drinks, tonics, immunity-boosting snacks, corns, stamina, strength, and energy levels. cereals, pills, tablets, and powders. Injury, Illness Preventors: You might have heard the old They crowd the shelves of the supermarket stores. You also adage ‘Prevention is better than cure. So there are some might have seen many people buying them from those supplements which will help you in preventing an illness from happening or saving or recovering from an injury as shelves to bridge the nutritional gaps in their own diet or in well. the hope of disease prevention and immunity-boosting to accomplish particular wellness or fitness aims. Many athletes use multivitamin plus multimineral plus Claimed Benefits multiprotein dietary supplements to enhance their endurance during training and minimize the chances of Those who create and sell dietary or health supplements occurrence of injury due to a lack of both physical and claim that they provide the consumer with the following mental fitness. Also, some pregnant women consume folic kinds of benefits. acid or folate supplements to fill their own deficiencies which in effect lowers the dangers for specific foetus ü Filling in the gaps occurred due to nutritional developmental intricacies. incompleteness of your regular diet by offering those nutrients through these supplements Particular Health Problem Solvers: Certain people have a ü Fulfilling whatever deficiencies you may have like iron particular kind of health objective or goal. For example, deficiency, vitamin, protein deficiency etc., by athletes need strong body muscle and bone mass. Thus, they providing you with additional nutrients through the might be consuming calcium along with vitamin D to easy intake address this specific target. Similarly, those needing ü Aiding your normal, medium as well as heavy exercise frequent energy boosts might consume vitamin B, so their and training routines through precise combos of metabolism will increase giving them additional power. nutritional supplements ü In cases such as you are recovering from an injury or Last Words an illness, then these supplements may act as complementary immunity boosters to your primary Whichever nutritional supplement plan you may choose, be medical treatment careful in your further research, and accept suggestions ü In some cases, if advised by your doctor then acting as from general people, even if you might be knowing them an optional therapeutic supplements for long. The best way to go for it is to consult an expert. ü Improving your overall immunity, strengthening your stamina, and enhancing your endurance - Anish Miller September 2022|20|www.insightscare.com

24. Top 5 Ioflueotial Nutraceutical Leaders to Follow io 2022 Brent Laffey Advocator of a Healthy Lifestyle n this modern era where one is leading a busy life, Astonishing Beginning eating healthy daily can be a struggle for many. The I overall health improvement can occur only when there Brent was always interested in personal nutrition, which is is a balance of food and nutrition. That being said, there is tied to performance and overall health. With a family an awareness of the importance of supplements alongside history in the food ingredient business, he ended up at nutritious food, furthering the demand for supplements. Prinova and, in the first few years, got the opportunity to build out the company's nutrition business, which tied his interest in nutrition and his history to date in the food But today's consumers are more concerned about the quality, origin, and transformation of the product they ingredient business. purchase. Catering to this emerging need of the nutraceutical market Brent Laffey promotes and offers the An Overview of Armada Nutrition Food meets Nutrition notion. Furthering this belief, the President of Armada Nutrition works closely with Backed by over 35 years of experience servicing the health customers and provides them with the latest industry trends and nutrition industry, Armada Nutrition was founded in and market expertise. He is committed to offering the finest 2015 as a full-service contract manufacturer specializing in quality solutions and pledges to deliver total product powder applications. The company offers an array of traceability on raw materials and finished goods. manufacturing and packaging services supported by in- house industry experts that can take a product idea from Armada Nutrition is a contract manufacturer of high-quality concept to completion. nutritional powders that provides customers with innovative formulations and turnkey products. The vertical integration For Brent, Armada has been an incredible 6-year journey. with ingredients and flavors makes it unique to the industry. He asserts, “Starting with 5,000 SQ ft to taking over 338,000 SQ ft in TN in 2016 to now starting a new facility Under the leadership of Brent, Armada Nutrition is in Utah that is 438,000 sq. ft has been a crazy ride but all dedicated to providing innovative formulations and turnkey backed by some of the greatest employees you can ask for, products that taste good. Brent asserts, “We strive to build also been very lucky to have relationships with some of the long-lasting relationships with our customers by providing best brands out there.” the highest level of service to help them achieve their goals faster.” Values that Matter In a quest to find the Top 5 Influential Nutraceutical The values Brent believes and adheres to are the same that Leaders to Follow in 2022, we at Insights Care crossed Armada Nutrition promotes. According to Brent, paths with Brent. Let us delve into his story to learn more “Customer Focus, Integrity, Creating a safe, positive about how the company is scaling heights under his guiding engaging environment, Charitable involvement, light. Accountability, Long term relationships, Commitment to Quality are the core of their operations.” September 2022|22|www.insightscare.com

25. Brent La?ey President Armada Nutrition Under the leadership of Brent and supported by Prinova/Nagase, Armada has gone from 1 site with 22 employees to two sites and over 700 employees. September 2022|23|www.insightscare.com

26. Offering a Wide Range of Products helped customers develop and deliver great-tasting, innovative products. Under the leadership of Brent, the company offers different types of products ranging from whey, vegan products of all Although the worldwide demand for healthier alternatives, sorts, collagen, and beef protein. Apart from that, the clean labels, and natural ingredients continues to grow, the company also facilitates cause-specific products like Amino taste is still the primary concern. Achieving great taste with acids-based products for recovery, Performance-based all-natural non-caloric sweeteners can be challenging for products like pre-workouts, Beauty products, focus some. products, and general wellness, offering most of them in their natural forms. However, merging its expertise in flavoring proteins with its knowledge of natural sweetening systems such as stevia or Manufacturing Great Taste Products monk fruit gives its customers the power to develop healthier products while meeting consumer demand for By leveraging access to in-house flavor manufacturing taste. capabilities with years of experience, the company has September 2022|24|www.insightscare.com

27. Manufacturing flavors in-house also delivers greater A Noteworthy Advice creativity for customized flavors directed at a specific target while decreasing lead times and accelerating the time to When advising the budding entrepreneurs or enthusiasts market. In addition, its custom flavors are always available aspiring to venture into the nutraceutical niche, Brent states, for purchase as raw materials, should the customer need “Build a solid plan, believe in your plan, work like you them. never get a second chance, and be willing to listen to key advisors and don’t be afraid to evolve your plan as you go, Access to Trusted Raw Material but never discount yourself or company. Always believe even on the hardest days.” When talking about access to raw materials, Brent states, “Direct management of our global supply chain also allows An Uphill Journey us to stay on top of volatile raw material markets so that we can keep our customers informed in real-time and give them Brent, when stating about the plan of Armada Nutrition, the best, most accurate market insights available.” says, “We plan on scaling this summer by opening our second facility in Utah and now have over 770,000 SQ ft Unlike other contract manufacturers who purchase from dedicated to the nutrition industry. We want to be seen as third parties, the company directly audits suppliers abroad. the most innovative, highest quality, and the company you Its procurement team has visited over 80 manufacturing go to scale your brand.” facilities in China to ensure compliance with their strict standards and guarantee the finest quality of the ingredients sourced. Backed by a robust regulatory system, Brent states, “Armada Nutrition monitors all sourced raw materials for increased quality and transparency, guaranteeing regulatory compliance of the end-products as well as cost-efficiency.” September 2022|25|www.insightscare.com

28. Be?er Health and a better way of life.

30. Maˆaglˆg Dlabetesw?h a LowGI Dlet The Low GI Dlet- A Dlabetes Ruse WRITTEN BY: MUSKAN BARMARE that you eat is important. That is where low glycemic index igh sugar levels? Diabetes? Anguished with your foods come into the picture. Studies have shown that a low medications and Insulin Injections. Have already GI diet may result in weight loss, reduces blood glucose, H made an effort to follow The Mediterranean Diet, and reduces the risk of cardiovascular diseases and Type 2 DASH, Volumetric, the biggest loser, and god knows what Diabetes mellitus. This article will provide you with else, yet couldn’t revamp your sugar readings? Here’s detailed guidance to a low GI diet. something you’d find compelling and agreeable. Glycemic Index measures the carbohydrate quality, i.e., how much a carbohydrate will affect the blood sugar; it is like a ranking process of foods from 0 to 100 that tells us whether a carbohydrate food will raise the blood sugar(glucose) levels dramatically, moderately or just a little, i.e., at a steady and gradual rate. The lower the Glycemic index, the better the diabetic parameters for an individual. The GI rating from 56-69 is considered as intermediate or medium, and GI rating 70 or more is examined as high. Carbohydrates with a low GI, i.e., 55 or less, are more considered as it is slowly and well utilized by the body, which causes a lower and slower rise in blood glucose. So, how does a low glycemic index diet help with diabetes? As a diabetic, what is the main component to focus on? We This diet focuses on carbs, with the goal of eating foods that all know the answer to that one. Carbohydrates. The prime produce a steady and slow rise in blood sugar rather than an nutrient of a diabetic patient, but carbohydrate alone isn’t immediate spike in the blood sugar created by eating foods the chief, it’s also the type of carbohydrate, and the quantity that are rapidly digested. September 2022|28|www.insightscare.com

31. About the Author Muskan Barmare is a qualified Clinical Nutritionist and Sports Dietitian and Medical health content creator with the idea of encouraging people to live a better life through creating habits with fitness and nutrition. She believes that a healthy you start from a healthy you itself. Creating a new mindset and goal and keeping it intact is what she is here. She focuses on creating a positive body image for her clients through health & wellness and helps them achieve their fitness goals. Her interest lies in clinical and sports nutrition with a keenness toward mental health. Rendering her million di?erent interests in life, she tries to bring out her creativity in content creation in not only nutrition but all medical health areas and is a part of many di?erent projects and organizations. She has completed her graduation in Food, Nutrition, and Dietetics from SVT College of Home Science, SNDT Women’s University, Mumbai. She has served as a nutrition expert at many clinics and hospitals. Currently, she has her own private venture under the title “HABITS with Muskan Barmare” and excels in the particular field. Her mission statement states, “ Being a Better you with building better habits.”

32. Hence, this helps to keep your blood glucose levels intact and balanced well. The GI of a food can be affected by a number of factors like the type of sugar it contains, the level of ripeness as well the method through which it has been cooked. With eating a low GI diet, you need to also keep your carbohydrate counting in mind. As carbohydrates have the greatest effect on the blood glucose compared to other macronutrients, protein and fats, keeping track of carbs consumed in meals and snacks can help in diabetes care. Being precise as possible on the carb quality and eating the same amount of carbohydrates every day aids in managing diabetes. Hence, consuming a low GI diet and appropriate carb counting can bring a tighter reign over your glucose readings. Along with the GI, Glycemic Load goes hand in hand. The glycemic load of a food tells us how much carb content is there in that particular food. The lower the GI and the GL of the food, the better for utilization and slow the rate of rising in blood sugar, more preferable for a person with diabetes. What should you have in a low GI diet? Examples of low GI foods consist of carbohydrates such as peanuts, bean sprouts, low-fat curd or Greek yogurt, apples, carrots, multigrain bread, brown rice, quinoa, bajra flour, ragi flour, Although this diet is quite helpful and has various benefits, oranges, banana, all green leafy vegetables, bell peppers, there are some limitations to it. Firstly, it doesn’t provide a tomatoes, sweet potato, and oatmeal. The more fiber in your complete nutritional depiction. It’s also important to food, the better. You’d need to avoid foods high in GI such consider the other nutrients also, like protein, fats, and fiber, as refined flour products such as white bread, cakes, etc., nevertheless of their GI value. Secondly, the GI doesn’t take starchy vegetables like potatoes, and fruits like watermelon. into account the number of carbs you eat; hence it becomes difficult to measure the GI of the meal. For example, Watermelon is high in GI, but low in GL yet can’t be considered in the diet as GI alone may not always be the best predictor of blood glucose levels. It’s also important to appraise the carb content and GL of the food. At the end of the day, a diet for people with diabetes is more of a lifestyle change, or we can say a habit-induced change, and it’s just important to eat a healthy, balanced diet and maintain a healthy weight, which is not based on processed foods and hinges more on the whole, There are many potential benefits for those with Type 1DM. unprocessed and natural foods where you meet your daily Studies have shown that T1DM patients have shown huge intake requirement and enjoy while you eat. If we really benefits of consuming low GI foods on better management want to be dramatic, we say we make a lot of difficult but and prevention of disease progression to different stages. It important decisions almost 20 times a day or more- and it’s manifests in improved blood glucose, and less prone to true. But seriously, this ain’t that bad; we just need to have experience hypoglycaemic episodes as well as reduces the a decent mindset of living wholesome lives and most risk of developing T2DM. It is taken into consideration for importantly, to just be healthy and happy and create the people with both T1 & T2 DM to use GI as a way to help right habit for ourselves. healthfully manage their condition. September 2022|30|www.insightscare.com

34. Digitizing Nutraceutical Making NUTRIENT-RICH Food Easily Available etter food is the product of enough money, plus a good cook. There is food that is Brich in nutrients, very nourishing, that provide both vital nutrition and medicinal health benefits for babies and adults, called; Nutraceuticals. They serve as the primary source of all the essential healthy substances that are needed in a healthy diet for human consumption, as well as for animals. Very rich in energy and nutrient supplements required for the body to maintain optimal health. It promotes the act of increasing the size, shape, function, and strength of human immune systems and enhance the ability to fight against diseases. Nutraceuticals have been nicknamed as medical foods, functional food, designer foods, phytochemicals, and nutritional supplements widely studied in human health. They come in two main categories, (1) as a whole food, and also (2) as a part of food, either way, it’s work is to provide medical or health benefits, which include the prevention and treatment of disease. The health benefits include the overall improvement of the well-being and health of individuals, as well as an increase in the ability to cope with stress. In plants, Nutraceuticals help to enhance plant biosynthesis for its secondary metabolites with health-promoting activities, such as polyphenols, carotenoids, flavonoids. Digitizing the Knowledge About Nutraceuticals: helps to make the right Nutrient-Rich Food easily available. To make nutraceuticals easily and efficiently available to the people who really need them, the concept of digitization, e-commerce, mobile grocery shopping such as Food Moby in a cost-effective way, are all part of digital transformation that was mainly driven to actualization by the emergence of COVID-19, has made it very necessary to implement all necessary strategies for digitizing Nutraceutical: Making Nutrient-Rich Food Easily Available. September 2022|32|www.insightscare.com

35. Digitization of nutraceuticals has led to the rapid increase in nutraceuticals (nutrients) to take, which will help to popularity of nutraceutical products, dietary supplements, enhance spatial memory and cognitive performance of the and functional foods, and the inevitable applications to individual, such as dietary intake of multivitamins, improve health and manage diseases effectively. polyphenols, omega fatty acids, zinc, and probiotics. The right proportional intake has already shown benefits in Many people know about nutraceuticals and have access improving learning, spatial memory, and cognitive function. to them, but a few really understand the value of what So, having the right knowledge of the combination of they are eating, due to limited access to research journals, antioxidants or probiotics is critical to saving human health, and poor health education in both developed countries and because regular ingestion of all types of nutraceuticals may developing countries. Availing the right knowledge to not be necessarily healthy practice. The digitization of this people in their communities and online platforms has knowledge is very important, and should be done in the prompted the bright minds at InsightsCare.com, the Best right manner. Health Care magazine to develop a credible platform to serve as the best source of rich knowledge about Interesting Nutraceutical Foods and Concepts To Know: nutraceuticals and its related topics. This magazine is published monthly in both online and offline print versions • Aloe Vera is one the century’s oldest nutraceutical, and distributed globally, serving as the most easily available and is presently widely exploited for the same purpose. health journal for the leaders and masses. It comes in the form of health drinks, and drug formulations (tablets/capsules/gels) while as skin While consuming nutraceuticals, it is very important to product such as creams. know how and what is the best combinations of September 2022|33|www.insightscare.com

36. People have asked, if drinking Aloe vera is good for you? description and benefits for the consumers. This strategy circles around the R & D and Purchasing departments, who defines the products to be launched based on scientific Antioxidants play crucial roles in helping to regulate free evidence and people’s general beliefs. As far as this strategy radicals in our body such as vitamins A, C, and E and the is beneficial, it has limitations due to the lack of focus on mineral selenium. So, Aloe vera juice being a rich source of the actual user experience while consuming the product. antioxidants, is definitely good for human consumption, as juice. They also help the body to lower oxidative stress and minimising the risk of chronic conditions such as heart To relieve the burden of limited exposure and increase the disease, diabetes, and even cancer. overall sales of nutraceuticals, while achieving a great customer experience, the establishment of an Individual- Customer-Focused strategy, and feedback process are • Natural Honey has been used as a nutraceutical inevitable, which will ensure a pleasant customer agent, which gives nutritional benefits and promises a experience, high retention, and a unique, easy and simple great return of positive therapeutic effects. While encounter of product consumption. Natural honey serves as medicine for all generations, traditions, and civilizations, both ancient and modern, it is also one of the world’s most enjoyed food. Parameters for an Effective Individual-Customer- Focused Marketing Development Strategy • Green tea is rich source of anti-microbial, anti- Carcinogenic, Immuno-stimulatory, & anti- inflammatory activities; this validates the claim that • Feedback on product pre-launching trials, consumption Green tea is a Bonafide product of nutraceutical food experience and referrals by offering consumers what families. Green tea has EGCG, and it serves as a they really want in a customized package. protective agent against metabolic abnormalities and • User based Technology advancement, easy content found in other forms of tea. connectivity and efficiency in delivery. No bugs, No lost client. Nutraceuticals have some shortcomings, and as an herbal • Smart technology integration, artificial intelligence and product, it suffers from many limitations and various rich data collection, security and appropriate customer drawbacks such as poor solubility, ineffective targeting, low data usage. permeability, and fast metabolism amongst other • Implementation of Advanced CRM and Big Data constraints. Overdosage of nutraceuticals can result in technologies, having the right system to reach client in bleeding associated with antiplatelet action, diarrhea, a customized approach. weakness, gonadal dysfunction, and red vision. • Integrate new health technologies for current-updated accurate and equitable management of Health data and Nutraceutical also called BioCeuticals is a pharmaceutical its repositories, such as mHealth platforms – like alternative which provides to a great extent, physiological Google’s eHealth Fit and Apple’s Health, EPIC, and benefits, is not much regulated in the USA because they in GE Centricity EHR. This assures holistic data the family of food additives and dietary supplements by the management for individuals, families and firms. FDA, under the Federal Food, Drug, and Cosmetic Act. • Improved knowledge about Nutraceutical existing market, new markets and developing competitive According to the research report on Nutraceuticals by BCC markets, in order to serve the customers better. This Research: The future of Nutraceuticals market has been can also be achieved by training internal employees on predicted to globally reach $336.1 billion by 2023 from a better Market research Know-how. $230.9 billion in 2018 at a compound annual growth rate (CAGR) of 7.8%. So, the nutraceutical market is a good To serve new eras of nutraceutical market growth, one must investment path to take. embrace new strategies, and technologies and implement them efficiently. Escaping the comfort zone of inadequacy Digital Nutraceutical Marketing Strategy: Serving and engage the right set of professionals at the work field. Unique Product Per-Client, Increases Sales, Loyalty and Customer Retention Chidiebere Moses Ogbodo CRM Manager at InsightsCare.com The nutraceutical industry has been based on a ‘product-centric’ strategy, focusing more on new product launching, and sales based on characteristics/product September 2022|34|www.insightscare.com

38. William Tang Managing Director Ferngrove Pharmaceuticals Australia Pty. Ltd September 2022|36|www.insightscare.com

39. Top 5 Ioflueotial Nutraceutical Leaders to Follow io 2022 William Transforming Nutraceuticals with Resilient Leadership Tang tepping inside the shoes of an entrepreneur is Below are the interview highlights. breathtaking. Understanding the efforts put in can S take a deep toll and inspire millions. William, briefly us about yourself and tell us your source of inspiration for venturing into the Scouting the globe, digging up the roadblocks, ushering in a pharmaceutical and nutraceutical niche? solution, and disrupting the market may look like twirling the industry in and out and is exactly the stature of a I was originally born in Liao Ning Province and moved to resilient and standout leader. Australia in 1989. I had jumped around from multiple jobs in many different and contrasting industries, but never felt One such disruptor in the nutraceutical niche in the like I was being challenged enough, so I decided to give the Australian pharmaceutical market is William Tang. As the Managing director of Ferngrove Pharmaceuticals Australia Pty. Ltd.—William has made it to the top of the leaderboard and transformed the nutraceutical market with agile development and an inclusive approach. One emerging trend we see Established in 1996 and a member of FPA Group, William's company has attained a wide array of success in the global at the moment is the manufacturing market and is the leading player in the increase in demand for manufacturing of Australian brands. As a manufacturer. FPA is known for its more than 500 formulae, the company health care gummies, which has been in the global spotlight since its TGA license in we are about to fulfill. 2008. We, at Insights Care, crossed path with William to know more about his leadership skills and the transformation that he has brought to the global nutraceutical market. September 2022|37|www.insightscare.com

40. Pharmaceutical industry a shot. One thing I will say is that the Pharmaceutical and Nutraceutical industry is exceptionally challenging and always pushes you to learn and retain more information than you ever thought you could. FPA Group was built on the foundation that Kindly briefly tell us about Ferngrove Pharmaceuticals Australia Pty. Ltd. everybody deserves quality products at an When I first got into this industry in 1990, I initially owned a raw material supply business that unfortunately liquidated affordable price. in 2003 due to an economic decline. After my company was liquidated, I had to make a tough choice, give a different sector a try, or stay in the industry where I could see myself building something significant. From there, I bought the Chester Hill factory and opened Ferngrove Pharmaceuticals. Finally, getting our TGA License in 2008 no matter how hard you try. Just because it's challenging, meant we could manufacture more products than we could doesn't mean I regret it. I have an amazing staff who make count. it that much easier for me to focus on the future. William, please elaborate upon your journey as the Tell us about the core values on which FPA Group is Managing Director at FPA Group. built and what is the mission of the organization. I won't lie to you, being Managing Director at FPA Group, FPA Group was built on the foundation that everybody it's challenging. There are always new ideas to develop, deserves quality products at an affordable price. My staff new plans to be made for the future, and always problems, works hard to ensure that the customers are happy. September 2022|38|www.insightscare.com

41. We are making their product ideas and dreams a reality Life is all about the balance between good and bad, they after all, so their happiness and satisfaction should always cannot exist without each other. One thing that is important come first. FPA Group works hard to give our customers the in this industry is trust, you need to trust in the people you shortest lead times. employ, I cannot stress it enough, trust is important to success. Another word of advice would be perseverance, Tell us about the products and unique benefits provided during COVID-19, while some of our customers boomed by FPA Groups under your leadership. with an increase in immunity supplements, others struggled to make ends meet, yet they kept going because we all FPA Group spent years bringing to the Australian Market an knew that this would come to an end eventually. As all-vegan Soft Gel Capsule, which is halal certified, humans, we have evolved to survive, and that is something meaning we have a dosage form no matter religion, health you need to keep doing to succeed in this industry. Your conditions, or lifestyle. business needs to evolve with the times, and adapt to the market's needs. Can you elaborate on the emerging trends of the new generation, and how do you plan to fulfill the ever- How do you envision scaling your organization's evolving needs of the Nutraceutical sector by integrating services and operations in 2022 and beyond? these emerging trends? To expand my repertoire of services, I am currently looking One emerging trend we see at the moment is the increase in at a new water-based liquid machine to add to our oil based demand for health care gummies, which we are about to liquid capabilities. This new water-based liquid capability fulfill. This year, we purchased our first gummy means we will be able to manufacture naturally nutritional manufacturing machine, with hopes of having the first drinks with no added preservatives, to maximize the successful trial run completed in early 2023. To fulfill the function and application of the active ingredients. ever-changing needs of the younger generations, we are keeping a close eye on what's trending, but also keeping Where do you see yourself in the future, and how do you track of what customers need from us. envision eventually scaling your successful journey in the pharmaceutical and nutraceutical sector? What are the biggest challenges you have faced and the most important lessons you have learned in your In the future, I see myself exactly where I am now. Happy, professional journey so far? healthy, and Managing Director of the FPA Group. Just because I want these things, doesn't mean I don't have big One of the biggest challenges that have affected us -like plans. I obviously want to buy more facilities to expand our many other companies- is the economy. During the capabilities and daily output, but in 10 years, I am hoping to financial crisis of 2008, I nearly lost my business. I could open a logistics center and to build a plant for see the end of Ferngrove Pharmaceuticals, this company manufacturing probiotics. I would love to be able to that I had worked so hard to build up, was about to come complete the manufacturing chain, from Raw Material crashing down. But you cannot have the dark, without a Manufacturing, to Distribution. Every idea I have enacted little light. With patience, that's what we found, a light that and planned for, are all to support and bolster our loyal and would carry us to where we are now. From this economic faithful customers, who, without them, Ferngrove struggle (and recently COVID-19), I have learnt that to Pharmaceuticals would not be here today. succeed in this industry, you need to be innovative, constantly changing to suit the needs of the customers, and always think of new solutions to the problems nobody else can dream of solving. What advice would you like to give to the budding entrepreneurs and enthusiasts aspiring to venture into the nutraceutical niche? The future is still bright, just because it seems like you're on a downward spiral, doesn't mean it's forever. September 2022|39|www.insightscare.com