Europe's Top 5 Effective Leaders in HealthcareV2_compressed (1)

1. March Issue 11 2023 Ethical Practices Alignment of Strategies in the Healthcare Sector Technological Developments The Role of Leadership and Management in the Healthcare Industry Alberto E. Porciani Founder and CEO Top Doctors Alberto E. Porciani Helping Patients to Make an Informed Choice

2. Be?er Health and a better way of life.

4. Editor’s Note Reshaping Healthcare with Compassion L eadership plays a critical role in driving innovation, shaping policies, and transforming the healthcare landscape. In this edition, 'Europe's Top 5 Effective Leaders in Healthcare' we highlight the visionary leaders who have made significant contributions to the advancement of healthcare across Europe. The healthcare sector in Europe faces unique challenges, from evolving demographic trends to increasing demands for quality care. Effective leadership is essential in navigating these complexities and delivering impactful solutions that improve patient outcomes and drive system- wide transformation. Our team of experts has carefully identified and evaluated leaders from various healthcare domains, including hospital administration, research, public health and policy-making. These five exceptional individuals have displayed exceptional vision, strategic thinking, and a commitment to improving healthcare delivery for the benefit of all European citizens. The featured leaders have successfully implemented innovative strategies that have transformed healthcare

5. organizations and systems. Through their visionary approaches, they have leveraged technology, embraced digital transformation and encouraged collaboration to enhance patient care, operational efficiency and overall health outcomes. Their forward-thinking initiatives have set new benchmarks in healthcare leadership across Europe. As we celebrate the achievements of these outstanding leaders, we also acknowledge the countless individuals who work tirelessly to deliver high-quality care and support across Europe's healthcare systems. The collective efforts of healthcare professionals, researchers, policymakers and administrators contribute to the well-being of millions of people, and their dedication deserves our utmost appreciation. Moreover, these leaders have demonstrated a deep understanding of the importance of patient-centric care. They have championed initiatives that prioritize patient needs, safety and satisfaction, promoting a culture of empathy, compassion and respect within healthcare organizations. By putting patients at the center of their decision-making, they have fostered a culture of excellence and achieved remarkable improvements in patient care quality. We hope that this edition of our magazine serves as an inspiration to current and future healthcare leaders, highlighting the qualities and strategies that drive positive change. By recognizing and celebrating Europe’s top leaders in healthcare, we aim to foster a culture of excellence, innovation and collaboration, ultimately improving healthcare outcomes and transforming lives across the continent. Furthermore, these leaders have been instrumental in shaping healthcare policies and driving systemic change. They have advocated for equitable access to healthcare, addressing social determinants of health, and promoting evidence-based practices. Their leadership has influenced national and international healthcare agendas, paving the way for transformative reforms and ensuring that healthcare remains accessible and sustainable for all. Have a happy read! - Saloni Agarwal

6. Alberto E. Porciani Cov Sty Helping Patients to Make an Informed Choice Ctts 08

7. 14 Lindsey Condron to Patients’ Satisfaction and Experience Prioritizing High-Quality Care, Tailored 22 CXO Best Friend of Mothers, Kidolog 30 Dr. Markus Wilhelms Solution to Resolve Chronic Constipation Innovating Non-Pharmaceutical Aicl Ethical Practices 18 Alignment of Strategies in the Healthcare Sector Technological 26 Developments The Role of Leadership and Management in the Healthcare Industry

8. Editor-in-Chief Chidiebere Moses Ogbodo Managing Editor Pooja Shah Executive Editor Saloni Agarwal Visualiser David King Art & Design Head Mrunalinee Deshmukh Co-designer Paul Belin Art & Picture Editor Deepanjali Jena Business Development Manager Emily Jones Marketing Manager Bill Thompson Business Development Executives Anna Smith, Jack Miller Sales Executives Mike, Carl, John Technical Consultants David, Robert Assistant Technical Head Prashanth Hiremath Technical Head Jacob Smile Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Sagar Lahigade SME-SMO Executives Gemson Research Analyst Eric Smith Circulation Manager Tanaji Fartade sales@insightscare.com March, 2023 Contact Us: Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Office No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027. Phone - India: 7410033802, 8956487823 Email: info@insightscare.com For Subscription: www.insightscare.com Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - +1614-602-4132 Email: info@insightscare.com For Subscription: www.insightscare.com https://twitter.com/Insightscare Follow us on : www.facebook.com/InsightsCare/ We are also available on : Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.

9. Company Name Description Featuring Person Alberto Porciani is an experienced General Manager with a demonstrated history of working in the pharmaceutical and internet industries. Alberto Porciani CEO and Founder Top Doctors topdoctors.co.uk Andrew Knight is a CEO with experience of delivering a high pace of change and profitable business growth through inspiring and motivating teams. Andrew Knight CEO Care UK careuk.com Lindsey Condron is dedicated to improving the areas of patient care within healthcare organizations. Cleveland Clinic London ccf.org Lindsey Condron COO Mala Agarwal plays a pivotal role in leading and directing the operations of Athena Care Homes, a renowned organization dedicated to providing exceptional residential care services in the UK. Athena Care Homes (UK) Ltd mathenacarehomes.co.uk Mala Agarwal CEO Markus Wilhelms has taken measures to deliver a scientific-proven solution against constipation. Markus Wilhelms CEO MOWOOT mowoot.com

10. Europe's Top 5 Effec?ve Leaders in Healthcare Alberto E. Porciani Helping Patients to Make an Informed Choice Our great success has been to create a blueprint company, with a hub- based structure, which has helped us to overcome local health complexities. 95 percent of our business model remains the same in every country that we open, with only 5 percent of local change. C o v e r S t o r y

11. Alberto E. Porciani Founder and CEO

12. C But what drives a choice? hoice – is the most valued possession any human being has. It empowers and helps them decide the best for them. This experience has given him the opportunity to understand the insights that are the basis of the Top Doctors Company. He comprehended that, on the one hand, the patient’s difficulty in finding the right doctor and, on the other hand, the need for doctors and clinics to be able to respond to the digital patient and how they can optimize consultations and clinics to be the competitive post-COVID world. Many would opine that it is by the information one receives, which in contemporary times is facilitated by technologically enabled platforms. The services provided by such a platform act as a candle in the darkness, helping the consumer choose the most suitable product for them. “In health”, he says, “Quality is always very important, from the point of view of treatment and medical specialists, but also in terms of costs. The concept of identifying the top is the basis of our business.” The sector where consumers have a myriad of options and frequently find it difficult to decide is –the Healthcare sector. The industry is currently worth USD 178 billion and continues to expand; it is attracting a wide number of doctors and physicians, and in this vast pool of human resources, one finds it difficult to find the right doctor for oneself. Ideating this into reality and reminiscing about the inception of Top Doctors, he recalls, “Like all good businesses, I was lucky to have support and collaboration, coming from Castle and Connolly of America’s Top Doctors, who trusted in the business model outside of the US, and we have been able to create a business model with social impact and very high acceptance and loyalty of doctors, that has taken us to where we are now: one of the most important players in the medical sector.” The Basis of Success To put the pieces of the puzzle correctly, global leaders are offering innovative platforms, and one such leader who is in the spotlight is Alberto E. Porciani, who, with his 15 years of experience in the health sector; realized that the trend of digitized services is becoming a path guider to patients by filling the lacunae in making an informed choice. The growth of the company is outlined by the values it stands by for customer delivery. At Top Doctors, the leader believes in the importance of this and has outlined three core values of the Company to provide top-notch services. Putting his experience and expertise to people’s advantage and carefully analyzing and understanding patients’ needs by providing the right medical practitioner, the CEO and Founder established his company –Top Doctors. The organization where over 90,000 clinical specialists are referenced as the best doctors in their field and are selected by following a thorough screening process including peer- to-peer recommendations and patient ratings to receive the best treatment. My career in companies such as Allergan and Johnson & Johnson in different countries has allowed me to detect the needs of doctors and patients in the digital world, and the need for digitalization of the sector in many different countries. Let us read more about the leader and his endeavors! The Leader’s Musings Alberto embarked on his journey into the medical field 15 years ago and continues to serve. This experience has made him understand the wide intricacies in the healthcare sector, which differs for every region. He says, “My career in companies such as Allergan and Johnson & Johnson in different countries has allowed me to detect the needs of doctors and patients in the digital world, and the need for digitalization of the sector in many different countries.”

13. These core values are: ŸEnsuring the right doctor is placed with the right patient each time, using our excellent triage system that matches symptoms with pathology, and finding the best expert specialist in that condition on our platform. ŸGiving patients quick and easy online access to the specialist they need via our e-Consultation platform. ŸMaintaining quality selection process – doctors that are a part of Top Doctors are recommended by other medical specialists, they have passed the stringent audit process considering their career trajectory and CV, and the procedure of medical committee that guarantees excellence. Finally, they meet the doctor face-to-face. Following the doctor becoming a member, they take into account patient reviews left for the doctor to continue to ensure their excellence. Apart from core values, another thing that determines the success graph is the company’s short-term goal. Alberto, sharing about their mission proudly, shares, “The mission of Top Doctors is allowing patients easy access to the best medical specialists worldwide via a range of IT solutions. We have the aim of improving the healthcare process alongside the health of patients, reducing the emotional and economic costs of all stakeholders in the healthcare system.” This success is commanded by the ease of network between the professional and service receiver. This is enabled by the seamless edge the Top Doctors platform provides. Connecting Doctors and Patients Top Doctors is an online platform gathering selected best- in-class specialists across over 50 medical specialties, in 8 countries (Europe, LATAM, and the Middle East). As of today, over 90,000 clinical specialists are referenced on the platform as the best doctors in their field, following a thorough screening process including peer-to-peer recommendations and patient ratings. The platform is free for patients, generating over 275m web visits per year and contributes to solving poor access to medical specialists. It is the only platform that allows patients to make their own choice of doctor, a choice based on quality information, showing the doctors most recommended by other specialists and the real experiences of other patients. Success is built by the trust of patients on the platform and this is driven by the leader’s strong commitment to the long-term goals of the company. The vision of Top Doctors, as Alberto elaborates, “is to be a unique platform providing the most relevant and up-to-date information available to patients worldwide, keeping them informed on the latest

14. Virtual Platform Making an Impact medical developments, and crucially guiding them to select the right medical specialist for their needs. From an internal survey, we know that patients usually have to go to on average 2.7 different doctors before finding the right specialist for them.” The digitized world has both opportunities and challenges. While everyone works to extract the best of the opportunities, only a few work on improvising the procedural or interface issues. The foremost features of Top Doctors are that through Top Doctors, 90% of users find the right doctor in the first consultation. They also provide easy access to booking face-to-face or online consultations with these specialists. Alberto says, “We work every day to improve communication between patients and leading health professionals around the world.” At Top Doctors the leader and his team believes that access to the best medicine and treatments should be within everyone’s reach, without geographical or digital barriers. This has led to 67 percent of online consultations coming from medical deserts – the zones where patients don’t have physical access to a leading medical specialist near to their location. This communication is assisted by their basket of products that are offered to the customers to make a choice. Alberto, being aware of market intricacies, notes the differentiation between telemedicine and e-Consultation. He says, “For a doctor to be able to provide an accurate diagnosis of a patient online, the doctor needs to have access to all of the patient’s clinical records. Due to this, we are promoting consultations that are “phygital”, which is a combination of physical and digital consultations which the doctor must understand very well, and incorporate it into their day-to-day work flow.” Decisions Leading to Progress The Key Services Top Doctors offers a number of solutions and services to their member doctors and visitors to the website. These include online reputation management, online booking assistance, teleconsultation solutions, and other technological solutions that help to improve the doctor’s and the clinic’s practice management, as well as increase patient traffic. The company is mindful of technological developments and is incessantly incorporating novel solutions. Talking about this, the founder says, “We have incorporated the latest technological trends, including AI, in our symptom checker that our algorithm offers the best medical specialist for your case after answering a few questions regarding the symptoms you are experiencing.” Strategic planning specific to the industry helps a firm to produce better results as compared to its competitors. This company’s prime focus is only on secondary care and top specialists, which is reflected in its business model. It is based on hyper-specializing sales processes and structures in hubs. Their investment in technological innovation is in congruence with the tools that are always one step ahead of the competition. But these decisions are accompanied by various market-based and technology-related inefficiencies, which every company has to resolve to be at the top in the industry. The company, through its diverse products and platform operations, has been influencing an adequate supply of professionals even in the remotest areas. Cutting through the Challenges Every entrepreneur faces some short-term as well as some long–term challenges. For Top Doctors, the initial challenge was not being an established brand in the market and lacking popularity; hence the company couldn’t add value. Alberto further explains, “This situation gives you three big challenges: attracting talent, getting funding, and retaining customers.” The objective of Top Doctors is to develop technology focused on hospitals in order to improve internal hospital processes and help in the digitalization of hospitals. But being problem solvers, they overcame these challenges by having a very clear vision of the business and knowing how to demonstrate that vision in a clear and emotive way,

15. in order to excite future collaborators, investors and clients. What it sells is a project for the future with a social impact that, being reasonable, is capable of capturing their irrational side (of ambition and emotion). progress. It has continuously attracted new innovative ideas to extend greater help. While some curious minds are capable of doing this, yet some rain during times of despair always helps one progress doubly. As a leader and an expert in the field, Alberto comes as a new light to all the young aspirants. He lists three important sentences of wisdom as counsel to them, which are: Ÿ The healthcare sector is very complex, while it is broad but one should also ensure inclusion of local aspects. Newcomers to the industry need to research and understand the sector very well. Ÿ You must be passionate. The important thing is the execution, not the idea. Ÿ The timescales in healthcare can be lengthy. A healthcare business needs time to take off. Being the Future in Healthcare He says, “Once you have communicated and sold the ‘vision,’ it is necessary to keep the promises to face the great challenges: retain talent, internationalize the company, and make a profitable business model so as not to depend on financing rounds. To do this, you need to be rigorous with employees, keeping promises, helping them to grow, coaching them, and taking them out of their comfort zones, so that they maintain the ambition and values of the company.” Sharing more about the way they have turned their challenges into opportunities, Alberto says, “Our great success has been to create a blue print company, with a hub-based structure, which has helped us to overcome local health complexities. 95 percent of our business model remains the same in every country that we open, with only a 5 percent local change.” He further adds, “This has been a challenge that we have solved, thanks to technology and the company’s organizational model that allows the exchange of learning between countries while at the same time allows standardization of processes and products.” Three Key Guidelines The contemporary developments in the sector have called for leaders to not just be in the present but to be thoughtful of their future endeavors to be competent and a trusted brand in the market. Talking about the company’s goals in the upcoming years, Alberto says, “The objective of Top Doctors is to develop technology focused on hospitals in order to improve internal hospital processes and help in the digitalization of hospitals.” The healthcare sector dynamism is characterized by the challenges of fitting in patients’ needs and technological

16. Europe's Top 5 Effec?ve Leaders in Healthcare Liney Condron Priori?zing High-Quality Care, Tailored to Pa?ents’ Sa?sfac?on and Experience I Brief us about yourself and shed some light on your journey towards becoming a part of Cleveland Clinic London. n our most vulnerable times, we trust that the healthcare system will be there to address our care needs. Lindsey Condron, Chief of Operations is drawn to making such a difference in the lives of patients by improving the areas of patient care within healthcare organizations. She practices this objective at London’s newest private hospital, Cleveland Clinic London, at the heart of which runs the philosophy ‘Patients First.’ I am a passionate healthcare leader, having started my career 19 years ago at Hammersmith Hospital, London. Over the years, I have held many positions in both the NHS and private sector, and have been lucky along the way to have had mentors and managers who have inspired and supported me. Most recently, I held the position of CEO of King Edward VII's Hospital, in the Harley Street Medical Area, and was proud to be the first female to hold the CEO post. In an interview with Insights Care, Lindsey walks us through her journey and her role in enabling customized care—in a way that eliminates obstacles, reduces patient anxiety, and meets patients' care expectations effortlessly. Following are the excerpts from the Interview: Kindly tell us the source of inspiration. What led you to venture into healthcare? I have always been drawn to healthcare organiza?ons that could make that difference and provide personalized care to each pa?ent. That’s one of the reasons I was a?racted to Cleveland Clinic London, which is always pushing the boundaries of pa?ent-centered care through research, educa?on and innova?on. We tend to interact with the healthcare system on occasions when we feel vulnerable or anxious about the situation we are faced with, whether that's personally or with a loved one. During some of my interactions with healthcare organizations, I often observed that there were areas that could be improved, and thought I could best use my skills to be part of that change. I have always been drawn to healthcare organizations that could make that difference and provide personalized care to each patient. That’s one of the reasons I was attracted to Cleveland Clinic London, which is always pushing the boundaries of patient-centered care through research, education and innovation. 14 www.insightscare.com March 2023

17. Lindsey Condron Chief of Opera?ons Cleveland Clinic London 15 www.insightscare.com March 2023

18. What roles and activities do you cover at Cleveland Clinic London daily? As the Chief of Operations at Cleveland Clinic London, I have a diverse portfolio, which includes overseeing the utilization, productivity and efficiency of all patient activities across the organization, as well as leading operations. This includes patient support services, supply chain management, protective services, and estates and facilities, which are all critical functions in delivering care to our patients. I take great pride in ensuring our team has the ability to focus on reaching as many patients as possible while delivering outstanding, safe, quality care that's personalized to every patient. What in your opinion does the healthcare system in your area need to focus on, to improve care for patients? Cleveland Clinic is world renowned for its approach to transparency and publishing patient outcomes, and we do this to improve the quality of care we provide. In our experience, it drives the best clinical outcomes and the highest levels of the patient experience. Through investment in technology in Cleveland Clinic London, we have introduced a fully integrated Electronic Patient Record. We strive to measure and enhance the patient experience and provide more interactive, joined-up care. Ultimately we want to make it more convenient for patients to be able to inform and control their own care decisions. enables a seamless treatment journey that always puts the patient’s well-being at the heart of decision-making. Our patients find comprehensive, compassionate care with consultants who have the specialized skills and knowledge to provide the best possible care, no matter what the patient’s needs. That care is then tailored to the patient, providing them with a personalized, empathetic experience that puts their needs and values first. In turn, that reduces the anxiety and obstacles so often associated with the patient experience, which will improve the healing process for that patient. Technology is important, but we must never lose sight of the ability to enhance the delivery of empathy in our interactions. The core of healthcare is the expression of empathy from one person to another, and this ‘patient first’ ethos is central to our model of care at Cleveland Clinic. What endeavors are you currently pursuing to improve treatment and care measures at Cleveland Clinic London? What role does compassion play when interacting with and encouraging patients to live healthier lives? Compassion is essential. We want our patients to see how they are being prioritized with safe, high-quality care that is tailored to their satisfaction and experience. Ensuring quality and safety will always be our key focus, and this is embedded throughout the organization as we deliver high-acuity care to our patients every day. Our multidisciplinary approach brings different clinical perspectives to care, so patients benefit from the expertise of many specialists. Our best practices include tools, Cleveland Clinic London offers a ‘team of teams’ approach, with a multi-disciplinary team working collaboratively to ensure the best treatment and outcome for the patient. This 16 www.insightscare.com March 2023

19. What advice would you like to give to budding entrepreneurs and enthusiasts who desire to venture into the healthcare sector? The ultimate reason we work in healthcare is to care for people, and for this reason, our outcomes should reflect their goals and experiences so we can better serve them. Healthcare leaders must concentrate equally on their staff as they do their patients. Your team will do extraordinary things for your patients if you empower and trust them by delivering meaning and purpose to their work, opportunities to learn and grow, and recognition. techniques and methods that are measurable, replicable and evidence-based, all designed to enhance the patient experience. How do you envision scaling your services and operations in 2023 and beyond? What are some of the challenges you face when conducting operations and how do you turn them into opportunities for growth? As part of one of the world’s most respected academic medical centers, we offer access to a global network of physicians and specialists, as well as a world-class patient experience built around the best practices and core values of Cleveland Clinic. The greatest opportunities do not come without hurdles. While we have an opportunity to scale high-quality healthcare across larger populations, healthcare workers across the world are experiencing increased burnout. Right now, the biggest challenge in healthcare is the staffing and workforce shortage. Through 2023, growth is a key strategic priority for Cleveland Clinic London, so there is a focus on scaling our services. We are also opening an additional outpatient center in the City of London this year to complement our presence in the Harley Street Medical Area and our main, 184-bed, hospital in Belgravia. Another challenge is making quality healthcare sustainable with the ability to reach more people through major digital and process transformations. In London, our team is also working on the need to ensure that organizational activities are directed towards our fundamental goal of reducing the health system’s environmental footprint. London is a thriving center for healthcare, medical tourism, technological innovation and clinical R&D, so I'm excited about what the future holds. 17 www.insightscare.com March 2023

20. Strategies Sector T he healthcare industry is constantly evolving and healthcare providers must adapt to new technologies, regulations and ethical concerns. Healthcare providers must align their strategies with ethical practices to ensure that they are providing high-quality care to their patients. Ethical principles including justice, autonomy, beneficence and non-maleficence must be considered in the decision-making process. Healthcare executives have the incentive to recognize and solve the rising number of complicated ethical quandaries they face, but they cannot and should not make such judgments alone or without a strong decision-making process that takes into account several perspectives. In this article, we will discuss the alignment of strategies in the healthcare sector with ethical practices. We will explore the importance of maximizing value for patients and shifting the focus from the volume and profitability of services provided to the patient outcomes achieved. Maximizing Value for Patients At its core, maximizing value for patients means achieving the best outcomes at the lowest cost. Healthcare providers must move away from a supply-driven healthcare system organized around what physicians do and toward a patient- centered system organized around what patients need. The focus must shift from the volume and profitability of services provided to the patient outcomes achieved. Providers must improve patient outcomes to sustain or grow their market share and enter any contracting discussion In dealing with morally complex circumstances, executives, personnel and stakeholders might benefit from using a methodical decision-making process. 18 www.insightscare.com March 2023

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22. from a position of strength. Providers who provide value will be the most competitive. Great leaders enhance communication, boost productivity and put people first. This competence is key to providing effective patient care since healthcare frequently necessitates a quick reaction to difficulties that develop and communication and efficiency are essential in such instances. The importance of leadership in the healthcare industry cannot be overstated, as it enables one to achieve significant improvements and advance, preparing the workforce for ambiguous adjustments and changes. A Well-Functioning Healthcare Supply Chain Management Healthcare supply chain management is how hospitals manage inventories and distribute medical supplies, but it is also an area where providers may create significant cost- cutting possibilities throughout their organization. Having an effective supply chain is critical for organizations trying to save costs and improve care. On average, medical supplies now account for around a quarter of hospital spending. Supply chain expenses are projected to rise as a result of general inflation and increased prices for medical equipment and goods. Three of the most typical healthcare supply chain management concerns are fragmentation, complexity and disruption. As such, providers must promote efficiency in the healthcare supply chain to reduce costs and improve the quality of care. Ethical Practices in Healthcare Healthcare providers must align their strategies with ethical practices to ensure that they are providing high-quality care to their patients. Healthcare providers must ensure that they are providing care that is safe, effective, patient-centered, timely, efficient and equitable. Healthcare providers must also ensure that they are providing care that is respectful of and responsive to individual patient preferences, needs and values. 5 Ways to Improve Healthcare Supply Chain Management The Importance of Delivering Quality Health Services Healthcare providers want to deliver the best possible care to their patients. However, the systems and environments they work in make this task challenging. Delivering quality health services requires healthcare providers to align their strategies with ethical practices. Healthcare providers must ensure that they are providing care that is safe, effective, patient-centered, timely, efficient and equitable. To improve healthcare supply chain management, providers should: Improve order accuracy Examine contracts and inventory levels carefully Use effective technologies Build up a centralized supply chain management system Collaborate with suppliers and distributors to improve the supply chain. Ÿ Ÿ Ÿ Ÿ Ÿ Healthcare providers must align their strategies with ethical practices to ensure that they are providing high-quality care to their patients. Maximizing value for patients, effective healthcare supply chain management and leadership styles in healthcare are all critical components of aligning strategies with ethical practices. Healthcare providers must ensure that they are providing care that is safe, effective, patient-centered, timely, efficient and equitable. By aligning their strategies with ethical practices, healthcare providers can improve patient outcomes, reduce costs and improve the quality of care. Leadership Styles in Healthcare Exemplary management and leadership are critical in establishing a healthcare organization's culture and assuring its capacity to address complicated challenges linked to healthcare delivery. To provide the most efficient, safe and high-quality care possible, healthcare executives must continually adapt and invent solutions. Managers in healthcare can employ a number of leadership styles, giving them diverse methods to communicate with, engage with and motivate individuals under their supervision. Effective leadership is essential to providing high-quality treatment and when a healthcare team is disorganized or misdirected, patients suffer. - Saloni Agarwal 20 www.insightscare.com March 2023

24. Best Friend of Mothers, Kidolog I About the Leader mprovements that occurred recently in our world have changed or transformed us in every aspect of our lives. They showed that the internet is such a precious invention for us from our business life to our private life. Even though this pandemic made us realize valuable things in our lives, it also showed us our deficiencies. We started to fulfill our needs through the internet during the pandemic. Eray UĞURELLİ Born on May 10, 1991, in Kırıkkale. He completed primary, secondary and high school education successfully. In 2013, he got his bachelor's degree from the department of management in Ankara. After graduation, he started to work with his family in their company and also began to be interested in technological developments and programming. He established his first technological gym in Izmir. After selling this enterprise, which got attention with its success, to foreigners, he continued his serial entrepreneurship. He established the Botanik Café&Bistro brand and Lokkalata brand. Its conditions affected our mental needs just like they affected our physical health. Although we were able to fulfill most of our needs through the internet, we could not fulfill the ones of our children. The most significant one was the situation I encountered when my 2-year-old daughter refused to be breastfed. There was a lockdown, and we did not know what to do. Hospitals were full of COVID cases; this might have caused serious health problems for me and my family. With the Lokkalata brand, by giving franchises across Turkey, he was considered worthy of the Franchise prize by UMAD. He still owns businesses that are successful in the catering sector in Ankara, Eskişehir, and Kırıkkale. Right now, he is getting a master's degree at the Information Systems Institution of Hacettepe University. He is the co-founder and the CEO of Kidolog, which parent counseling platform launched in February 2021 for its user's service. He is married with a daughter. He has a good command of English. After some research I had done, I talked to a breastfeeding counselor on my phone. I did not know what to do because my daughter was hungry. I transferred the money which the counselor demanded to them. We met at our appointment time via an app similar to Zoom. This meeting was really beneficial to my daughter and her mother, but there was an unsafe space. People did not know how to contact the counselor or not trust them through only social media. God only knows how many children were brought up with such conflicts because of this trust issue. This is how the idea of Kidolog crossed my mind. Even though the reason why the process started was 22 www.insightscare.com March 2023

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26. breastfeeding, we tried to keep Kidolog as widespread as possible we could; for bringing up a child can also come with conflict that needs to be resolved eventually. So, we were there for mothers with experts who are suitable for all ages. With the midwife and doula support starting at the birth process, they can initiate the labor easily with pregnancy yoga and pilates. We are improving our platform day by day. We launched our app within one year after our establishment and started to present some of our features only through the app. We are providing many services for mothers, and we are planning to make their lives easier with many features to be presented sooner. They can track their children through the app. Not only the duration and the amount of the baby's feeding but is also important to be organized. Thanks to our app, she can record how many times and also how many mgs she breastfed him from which breast. There are also many available services such as tracking the reading duration and screen time. Generally, we give so much support to the ones who are going to be a mother for the very first time. They don't know what to do right after the birth, and with the professional support we gave to them, they can solve the problems which may be encountered after the birth with experts. Right after that, our breastfeeding experts will be there for the family. Our platform drew many mothers’ attention since it was established. We are close to our 2 year anniversary, and we have provided 50.000 families with our services. The attention of parents makes us happy, and we get great feedback from them. Our many users log into our system with the other users’ references and get help. As our origin is in Turkey, we first started to serve in Turkey, but it was not enough. We are serving to parents who speak Turkish in many countries from Germany to China. Right now, we are still conducting our infrastructure works; after they are done, we will start to serve in German and in English. Shortly, we are going forward to be the best friend of parents from all around the world. nd From Breastfeeding to Whole Process Problems of mothers, who are bringing up their children from the breastfeeding process to the age of 18, are being resolved by different experts. We’ve also realized that parents who are taking our support for their children also need to be helped as well. The amount of demand rose for this situation. We provided our support to parents as a whole by including specialist clinic psychologists in our system. Briefly, we are with them from their potty-training problems in their infancy to the peer pressure they are facing in their schools when they were children. 24 www.insightscare.com March 2023

27. Investments and Rewards entrepreneurs while raising the awareness of the parents. We celebrated this by being on the list of Fortune 40 under 40 very recently. We got seed investment from Mr. İbrahim Özer who owns one of the most important investment web in Turkey right after our establishment. It was quite valuable for a start-up that was established with zero funds. 3 months after the first investment, Mr. Özer and a couple of angel investors had a meeting with us to invest in the second one. After our meetings resulted as a success, we left the seed investment stage very efficiently. We improved our Turkey operations very significantly in this frame. We even achieved the success of being in the top 20 of the best start-ups in BigBang which is a competition that took place at Istanbul Technical University, which is among the prestigious universities in Turkey, only a year after our establishment. New projects I have already mentioned the demand of parents. One of our missions is to have conscious parents and happy generations. We are conducting our work to make the world become a better place to live. For this mission, we are maintaining our support to the world with our projects that are being conducted and will be conducted later on. We sponsored a young women's football team for the purpose of supporting and raising awareness for girls. We are reimbursing their tuition. In January 2023, we received an investment of 7.5 million dollars valuation. With this investment, Kidolog, which was established 2 years ago, has increased its value 50 times. We won two financial rewards just as important as the investments on the stage. We were in first place in the development programs of very valuable banks. We were selected among the 13 best enterprises by one of the significant technology companies, Turk Telekom. We won many ranks and rewards in 2 years. These are our pride and joy and signs of how we can impact the future. We found many opportunities to improve ourselves while improving Kidolog. We took serious steps in the way of being We are making plans to create a more sustainable world. We are carrying on our work for the purpose of green parenting and breast milk to become widespread. We started an operation in Europe, the United States of America and the United Arab Emirates in English, German and Arabic languages. We are counting the days to show ourselves in the Global Market in many native languages. 25 www.insightscare.com March 2023

28. The Role of Leadership andManagementin the Healthcare Industry T he healthcare sector is a fast-paced industry with continual pressure to provide the most efficient, safe and high-quality treatment possible. Healthcare executives must efficiently manage resources while leading administrative and clinical teams. Healthcare executives must continually adapt and invent solutions in an industry recognized for shifting laws, quickly expanding technical and clinical improvements, rising prices and growing ethical issues. Effective leadership is critical in defining a healthcare organization’s culture and assuring its capacity to address complicated challenges linked to healthcare delivery. From redefining patient care to hospital administration, discovering and inventing new pharmaceuticals and forecasting the course of therapy based solely on data, technological innovations have played a vital role in the healthcare business. Technology’s involvement in healthcare is firmly ingrained, and it has opened the way for rapid care management and reduced casualties by offering real-time access to patient information. The importance of technology in healthcare cannot be overlooked and it has transformed the face of the healthcare industry thus far. In this article, we will discuss the role of leadership and management in the healthcare industry with technological developments. Types of Leadership Styles in Healthcare Healthcare professionals can employ a range of leadership styles. These many management and leadership techniques 26 www.insightscare.com March 2023

29. Technological Developments 27 www.insightscare.com March 2023

30. The Importance of New Technology in the Healthcare Industry provide leaders with varied ways to relate to, communicate with and encourage individuals under their command. The following are the five types of leadership styles in healthcare: The importance of new technology in the healthcare industry cannot be overlooked. New technologies have transformed the face of the healthcare industry, from reshaping patient care to hospital management, discovering and innovating better drugs, and predicting the course of treatment based primarily on data. Some of the technological transformations that have transformed the face of the healthcare business thus far are as follows: Transformational Leadership: A style of leadership that inspires and encourages people to reach their best potential. Transactional Leadership: Transactional leadership is a leadership style that focuses on the exchange of rewards and punishments. Servant Leadership: Servant leadership is a leadership style that focuses on serving others. Autocratic Leadership: Autocratic leadership is a leadership style that is characterized by a leader who makes decisions without the input of others. Laissez-Faire Leadership: Laissez-faire leadership is a leadership style that is characterized by a leader who gives their followers a high degree of autonomy. Ÿ Ÿ Ÿ The Role of Big Data in Healthcare Ÿ Big data is defined as complicated and enormous data sets that must be meticulously handled and analyzed in order to extract important information that can be used to shape future policies and expedite procedures. With respect to the healthcare industry, big data can be used to improve patient outcomes, reduce costs and improve the quality of care. Ÿ Health Leadership and Workforce Management Priorities and Challenges The Internet of Medical Technology (IoMT) It is vital that modern health leaders and management have the capacity to adapt to the present scenario.The healthcare industry presents many challenges, including societal, demographic, historical and cultural factors. Effective management is required to facilitate change and achieve results by ensuring the efficient mobilization and utilization of the health workforce and other resources. The following are some of the priorities and challenges for health leadership and workforce management: The Internet of Medical Technology (IoMT) refers to the interconnectivity of medical devices and applications. IoMT has the potential to improve patient outcomes, reduce costs and improve the quality of care. Artificial Intelligence (AI) The healthcare business offers a chance to be transformed through Artificial Intelligence (AI). AI can be used to analyze large amounts of data and identify patterns that can help improve patient outcomes, reduce costs and improve the quality of care. Human Resource Management Challenges Human resource management challenges include recruitment, retention and training of healthcare professionals. Healthcare organizations must ensure that they have a skilled and motivated workforce to provide high-quality care. To Conclude, Effective leadership is critical in defining a healthcare organization’s culture and assuring its capacity to address complicated challenges linked to healthcare delivery. Healthcare leaders must constantly adapt and innovate solutions to succeed in an industry known for shifting regulations, rapidly evolving technological and clinical advancements, rising costs and growing ethical concerns. The importance of new technology in the healthcare industry cannot be overlooked, and it has transformed the face of the healthcare industry thus far. Healthcare organizations must adapt to changing structures and performance measures to ensure that they are providing high-quality care. Hospitals and physician practices can provide significant cost-cutting possibilities by boosting efficiency in the healthcare supply chain. Changing Structures and Performance Measures Healthcare organizations must adapt to changing structures and performance measures to ensure that they are providing high-quality care. This includes implementing new technologies and processes to improve patient outcomes. Intensified Management Intensified management is required to facilitate change and achieve results by ensuring the efficient mobilization and utilization of the health workforce and other resources. Healthcare organizations must ensure that they are using their resources effectively to provide high-quality care. - Saloni Agarwal 28 www.insightscare.com March 2023

31. Subscribe Today Never Miss An Issue Stay in touch. Subscribe to Insightscare Get Insightssuccess Magazine in print, & digital on www.insightscare.com Corporate Office Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin,OH 43017, United States Phone - (614)-602 - 1754,(302)-319-9947 Email: info@insightscare.com For Subscription : www.insightscare.com www.insightscare.com Check should be drawn in favor of : INSIGHTS SUCCESS MEDIA TECH LLC

32. Dr. Markus Wilhelms to Resolve Chronic Constipation Innovating Non-Pharmaceutical Solution I f you spend hours on the toilet or go to the bathroom less than three times a week—then you might be suffering from constipation. Constipation is a widespread problem that is affecting more than 250 million people across Europe and the US, among which 70% do not seek medical help. Rather, they resort to the regular use of laxatives which end up causing harmful side effects such as intestinal paralysis, lazy bowels, or cathartic colon. Let’s get to know Dr. Wilhelms’ journey in treating chronic constipation. Dr. Wilhelms’ Source of Inspiration Dr. Wilhelms is a molecular biologist by education with 20+ years of experience in the field of gut health. He has been working with innovative methodologies in healthcare for the past 10 years. He is also a business coach for the European Commission where he enjoys working with early- stage companies as a mentor and lecturer in selected accelerator programs for medical device development in his spare time. Observing the current practises of bowel management left Dr. Markus Wilhelms, CEO, in awe. These laxative solutions were not only harmful for chronic patients but also weren't effective in meeting their care needs. Detecting such clinical flaws, he and his team came up with MOWOOT—a medical device inspired in abdominal massage—a research-proven, non-laxative solution against chronic constipation. Unlike having to visit a massage professional every month, this device allows the patient to seek daily relief, in sessions of 10 to 20 minutes. During the treatment, the device stimulates the colon and facilitates intestinal transit, thus proving to be a reliable solution against constipation. The founding team of MOWOOT—Dr.Wilhelms, Dr. Immaculada Herrero, Marc Benet, and Dr. Angel Calzada met in 2014. “After thoroughly analysing the unmet need that we had detected in the management of bowel dysfunctions of chronic patients with hundreds of stakeholder interviews, we knew that this is something that needs to be solved and that we were the right team to do it,” reflects Dr.Wilhelms. Such an innovation reflects Dr. Wilhelms’ curiosity and leadership in addressing the global health concern. While the world has been exploring shortcuts and unnatural ways to seek relief from a poor bowel movement, Dr. Wilhelms has taken measures to deliver a scientific-proven solution via his innovative medical device MOWOOT. Thus, in 2014, MOWOOT's founding team performed a two-month clinical immersion in a neuro-rehabilitation hospital within the framework of the ‘Design Health Barcelona’ program, a European version of the ‘Biodesign’ program for needs-driven innovation in healthcare, created by the Stanford University. The goal was to observe and detect unmet clinical needs. 30 www.insightscare.com March 2023

33. To ensure that the company delivers the best possible value to different stakeholders and patient types, Dr. Markus believes that it is essential to keep one’s eye open to the product and market needs that are continuously evolving. Dr. Markus Wilhelms CEO MOWOOT 31 www.insightscare.com March 2023

34. Europe's Top 5 Effective Leaders in Healthcare But what was most striking for Dr.Wilhelms himself and the team were the shortcomings of the current standard of care in bowel management, especially for neurological patients (spinal cord injury, multiple sclerosis, and related). Existing solutions had low efficacy, several side effects and other major inconveniences for chronic patients and did not seem aligned with their needs. In patients with permanent severe neurological pathologies that lead to neurogenic bowel dysfunction, ICE treatment manages the problem, but lifelong adherence is necessary. “We have indications that patients with less severe chronic idiopathic constipation can ‘retrain’ their colonic motility with our device, analogue to how an exoskeleton can retrain gait in movement-impaired patients. But this needs to be evaluated in further studies,” states Dr. Wilhelms. “We saw that even though the patients were suffering, many were reluctant to discuss this topic openly, due to its private nature and the taboo that is still associated with defecation,” says Dr.Wilhelms. “Maybe that was part of the reason for this unmet need. Somebody had to do something about it, and we were ready to take the challenge!” Alignment of Internal Operations with External Needs of the Market R&D Operations To ensure that the company delivers the best possible value to different stakeholders and patient types, Dr. Wilhelms believes that it is essential to keep one’s eye open to the product and market needs that are continuously evolving. “While we initially focused on entering the market with a simple product that addresses the core of the unmet need, we are now ‘fine-tuning’ our value proposition,” he says. Being the CEO of the company, Dr.Wilhelms is consistently involved in activities like fundraising and usual paperwork. But his main contribution within the company goes with developing business strategy, aligning products and markets, and ensuring that each team member understands what is expected from him or her. The team member has a well-defined role that impacts the success of what the company is doing. Thus, Dr.Wilhelms believes, “They must know the depth of why a particular role is important to the company, followed by the goal of improving the quality of life for patients suffering from bowel dysfunction. This needs to be aligned internally and coordinated with the market externally to make sure our innovation reaches the patients that need it.” For example, the current R&D projects include improving the eco-sustainability of the company’s product with the use of novel materials, which is not only good for the environment but will also be crucial in the future to secure public healthcare reimbursement in line with the EU sustainability goals. In addition, Dr. Markus and his team are also working on the development of an AI platform that is especially interesting in the context of new devices that the team is developing for complex adjacent clinical indications like MOWOOT—an Alternative to Enemas and Laxatives MOWOOT is the first ‘Intermittent Colonic Exoperistalsis’ (ICE) device on the market, a non-drug and non-invasive solution without the drawbacks and side effects of the current standard of care. This device applies external pressure alongside the large intestine to substitute reduced or missing colonic contractions in severely constipated patients. ICE works in line with the physiological functions of the body and is not trying to work around them, as laxatives, enemas and other approaches do. As a result, ICE does not have the side effects of the other approaches and many patients describe the treatment even as pleasant. Such a device can simply be worn over clothes, sitting or lying down comfortably, and positive results have been shown with as little as ten minutes of daily use. Currently, Dr. Markus’ main goal in the different EU markets for the company is to get reimbursement codes from the public healthcare system. In the EU this is a complex country-by-country approach. Thus. The key part of his go-to-market strategy is working with medical key opinion leaders (KOL) in the different markets. 32 www.insightscare.com March 2023

35. CEO's Thoughts on Improving Care for Hea?hy Abdominal Functions “Regarding bowel management, we believe that solutions should focus more on working in line with the patient's physiology, instead of bypassing them. Apart from being a natural and safer approach, this prepares the body for a smooth transition from treatment to functioning autonomously and lowers the risk of dependency in those patients that might be able to regain a healthy gut function. Regarding the healthcare system in general, it is obvious that bringing a MedTech innovation to the market is a complex and resource-intensive endeavour. You not only need to deliver the expected clinical outcomes for the patients, but also make sure your technology fits into the healthcare ecosystem of prescribers, payors, regulators, etc. Especially reimbursement requirements are still largely different in each EU country and sometimes hard to predict due to a certain lack of consistency. While regulations and certain obstacles are necessary to make sure only safe and effective innovations enter the healthcare system, a unified European system would enable healthcare innovations to be adopted into clinical practices more efficiently, which in turn would guarantee equal patient access throughout Europe. The relevant stakeholders should collaborate to ensure that funding and reimbursement processes are as efficient and timely as possible. With the current obstacles of a country-by-country approach in the EU, combined with the new MDR regulatory standards that are stricter than the FDA (USA), Europe is losing its attractiveness for innovative medical technologies. Ultimately, European patients might pay the price by missing out on innovative solutions.” 33 www.insightscare.com March 2023

36. This, as well as ongoing direct contact with the patients, helps us to further align our value proposition to the real world needs and enter local clinical guidelines, which results in more prescriptions of our device and more patients impacted positively.” Words of Wisdom To the budding entrepreneurs and enthusiasts who desire to venture into the healthcare sector. Dr. Markus advises, “Make sure you understand the needs of ALL stakeholders (beyond the patient, such as prescribers, payors, regulators, sales channels, etc) as soon as possible. What type of evidence or incentives do these different stakeholders need to adopt your innovation? We all start with the patient outcomes in mind, but you will only be able to reach this goal if you have a good value proposition for all the stakeholders and fit into the system.” Wrapping Up To summarize, the company is currently working on securing public healthcare reimbursement for its first product which focuses on chronic constipation in additional EU markets. For this, the company has several clinical studies ongoing or in preparation that will enable it to enter a broader market, geographically speaking but also clinically. IBS. “The potential impact of the data we would be able to harvest could be huge, but at this stage, I cannot go into more detail,” says Dr. Markus. Endeavors to Improve Care Measures for Constipation In parallel, Dr. Markus and his team are developing new devices for other bowel dysfunctions, such as IBS, which is a huge market by itself. Furthermore, the addition of a digital platform to their technology and the potential of big data that they can harvest for pathologies that are still poorly understood but affect over a quarter of the general population is huge. With the development of the company’s device and the ‘Intermittent Colonic Exoperistalsis’ technology, the MOWOOT team has completed a full circle of innovation: from detecting an unmet need in the standard of care, developing a solution to fulfil this need, and now forming part of a new and improved standard of care. MOWOOT device has already entered several clinical guidelines in Germany, the UK and on the EU level and is reimbursed by private and public healthcare in some of these markets. Dr. Markus and the team are currently working on expanding their success story to new markets and clinical indications. “As we received the FDA breakthrough device designation for our technology last year, we will naturally also start to work on the market entry in the USA. And once again, all this starts with a thorough analysis of the requirements and needs of the different stakeholders,” concludes Dr. Markus. Challenges and Opportunities “Currently, our main goal in the different EU markets is to get reimbursement codes from the public healthcare system. As mentioned earlier, in the EU this is a complex country- by-country approach,” highlights Dr. Markus. “Key part of our go-to-market strategy is working with medical key opinion leaders (KOL) in the different markets. 34 www.insightscare.com March 2023