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Why OLCC uses Social Media

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Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs and Communications NABCA Legal Symposium March 12, 2013. Why OLCC uses Social Media. Reach a larger audience Educate Community building

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slide1
Oregon Liquor Control Commission’sUsing Social Media to “Sell” Regulationpresented byChristie ScottOregon Liquor Control Commission Government Affairs and CommunicationsNABCA Legal Symposium March 12, 2013
why olcc uses social media
Why OLCC uses Social Media
  • Reach a larger audience
  • Educate
  • Community building
  • Find out what’s going on in prevention and the alcohol industry
engagement not enforcement
Engagement not Enforcement

Watchdog is not man’s best Friend

who s using social media
Who’s using social media?
  • Moderation Groups
  • Licensees
  • Bartenders/Servers
  • News Media
    • (TV, Radio, Newspaper, Bloggers)
  • Our Employees
  • Legislators
  • Parents
  • Teachers
  • Artists/Performers
  • Attorneys
  • Police
slide22
The need to communicate with citizens through social media has become pressing if we are to remain relevant.
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