What is Strategy?

1. What is Strategy?

2. Definition • The method used to get to a vision • The way a bunch of tactics are linked

3. Strategic Planning is Dead

4. Strategic Approaches Resources Positional • Strategically wants to identify an attractive market, locate a defensible position, and fortify & defend. • Establish Position or Market Share • Asks “Where should we be?” • Works best in slow changing, well-structured markets • Duration of the advantage is sustained • Risk- Difficult to alter position as conditions change • Performance Goal- Profitability • Strategically establishes a vision, build resources, and leverage across markets • Leverage resources • Asks, “What should we be?” • Works best in a moderately changing, well-structured markets • Duration of the advantage is sustained • Risk- Company will be too slow to build new resources as conditions change • Performance Goal- Long-term dominance

5. Tactical Approaches & Concerns Resources Positional • Resources Allocation • Build resource pools • Strive for dominance in quality, price, and/or customer satisfaction • Define vision and culture of organization (Who are we?) • Customer ROI • Reliability • Time to Market • Yield Improvement (Output) • Size Reduction • Production Quality (Process) • Customer Retention Factors • Quality • Price • Customer Satisfaction • Product/Service Position • Low volume/ high cost • High volume/ low cost • Niche • Customer ROI • Reliability • Time to Market • Yield Improvement (Output) • Size Reduction • Production Quality (Process) • Customer Retention Factors • Quality • Price • Customer Satisfaction

6. Three Actions

8. Training Vision • Profitable • Seat @ the Table • Lean, Mean, Training Machine • Transparent • Effective & Educational

9. Training Strategy • Enable End-Users to Nail their Deliverables! • Revenue Generating/ Cost Reducing Programs • Alignment Directly to Business Units– Solves Business Problems • Just-in-Time Delivery • Leverage Field as SMEs/ Trainers • Executives as Teachers/ Coaches

10. Tactics Strategies Tactics Tools & References that are portable, focused, & applicable $6MM Game, Time to Increased Performance Action Learning, OJT, CoachingUse same metrics as the profit centers RID, Job Aids, Tools, Library, No Theory Proof, $6MM Game, SDM, Coaches SDM, $6MM Game, RID • Enable End-Users to Nail their Deliverables! • Revenue Generating/ Cost Reducing Programs • Alignment Directly to Business Units– Solves Business Problems • Just-in-Time Delivery • Leverage Field as SMEs/ Trainers • Executives as Teachers/ Coaches

11. General Care-Abouts at Different Levels • Cares about: • Profitability • Strategy • Predictability • Competition • Functionality Exec • Cares about: • The Div. Plan • Div. Profitability • Div. Growth • Time to Market • Employee Morale • Internal Politics Sr. Man • Cares about: • Team Get’s Job Done • Team Stability • Team Harmony • Execution/ Quality • Team Success Mngr. • Cares about: • Contribution • Stability • Growth • Recognition • $$ Emp.