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LinkedIn 101

LinkedIn 101. Get Started and Build Business. Presented by: Tim Hindes: Marketing Director, Pittsburgh Technology Council Blake Imeson: SEO, Blogging and Social Media Consultant. Agenda. Overview LinkedIn Philosophy The Basics Process: Build a Profile Features to Build Business.

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LinkedIn 101

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  1. LinkedIn 101 Get Started and Build Business Presented by: Tim Hindes: Marketing Director, Pittsburgh Technology Council Blake Imeson: SEO, Blogging and Social Media Consultant

  2. Agenda • Overview • LinkedIn Philosophy • The Basics • Process: Build a Profile • Features to Build Business

  3. Overview • Early 2008 • 22 M members • 4+ M unique visitors/month • 40 M page views/day • 2 M searches/day • 250 K invitations sent/day • June 2008 • 9.5 M unique visitors • Grew more than 20% since previous month • Year-over-year had an 187% growth

  4. LinkedIn Philosophy • How do I make the best use of my time? • Why LinkedIn? • Job board • Candidate database • Address book • What is going to be my LinkedIn philosophy? • Brand-builder • Knowledge base • Meeting assistant • Research compiler

  5. The Basics • Connections 2 2 2 2 2 2 3 3 3 3 3 3 3 nd nd nd nd nd nd rd rd rd rd rd rd rd 1 1 1 1 1 1 1 st st st st st st st

  6. Process: Build a Profile

  7. Features to Build Business • Build a creative headline to brand yourself. • Use your summary as your personal elevation pitch. • Add keywords for search capabilities. • Upload a picture to build trust. • Create a vanity URL. • Join groups…and participate. • Continue to grow your network of connections. • Ask and answer questions. Be an expert. • List what you are working on. • Promote your profile everywhere.

  8. Links • LinkedIn Learning Center • http://learn.linkedin.com/ • Blog Tips & Tricks • http://blog.linkedin.com/ • LinkedIn Personal Trainer • http://www.linkedinpersonaltrainer.com/ • I’m On LinkedIn…Now What? • http://imonlinkedinnowwhat.com/

  9. From Chris Brogan... • Lead with what I do most. Lead with the type of business I want to do. Move into the reasons why you’d do business with me. Move from there into all the nuances of what I do. • Write Your LinkedIn Profile for Your Future • Make Your LinkedIn Profile Work for You

  10. Google command to find people • site:www.linkedin.com intitle:linkedin YOUR KEYWORDS HERE -intitle:answers -intitle:updated -intitle:blog -intitle:directory -inurl:jobs -inurl:megite.com

  11. To connect? •  LIONs = LinkedIn Open Networkers. Means that they are willing to connect to anybody, for any reason. A way to quickly expand the reach of your network. However, may decrease the effectiveness of LinkedIn • Power users: http://www.adambrucker.com/cool-linkedin-hack/

  12. Thank You!

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