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Atlantic Link. Rapid e-learning business benefits - case studies and survey results. Mike Alcock What we provide. A rapid e-learning toolkit that gives productivity improvements of 50 - 900%.

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atlantic link

Atlantic Link

Rapid e-learning business benefits

- case studies and survey results.

Mike Alcock


What we provide

A rapid e-learning toolkit that gives productivity improvements of 50 - 900%.

Tools that allow ‘Subject Matter Experts’, not programmers, to create e-learning.

Tools that allow users to create any kind of e-learning.


Customer Survey

Dear Atlantic Link customer,

Atlantic Link would like to ask you to take 5 minutes to complete our on-line survey.

We’re researching the impact rapid e-learning has had on your business and would appreciate your input.

You can access the survey here:

Many thanks in advance for your time and feedback.


Survey Responses

10 customers replied to the survey – not a huge number but they represent around 5% of the Atlantic Link customer base.

The following is a ‘warts and all’ view of the responses. It shows the reality of the effects of rapid e-learning within a range of Atlantic Link’s customers.


Benefits to learners

Ease of access to training materials was the one constant theme from this question – cited by both National and Global companies.

Another benefit was the ability to use the material for refresher training.

Finally, the avoidance of the need for classroom training in some circumstances was also noted.


Benefits to trainers

Ease of use of the e-learning software was the one constant theme from this question – allowing trainers to create their own e-learning.

Another benefit was the reduction in the need to send trainers into the field – providing a valid alternative to ‘face to face’ delivery.

Finally, automatic monitoring and collection of results saved time and effort as well as helping with compliance.


Benefits to the business

Almost unanimous here – reduced costs.

Using rapid e-learning tools in-house saves companies money.



This was the most varied response in the survey – showing that every customer is different and each organisation faces different challenges.


Case Study

Collaborative Authoring at British Telecom:

Examples of the types of content produced by the BT business units include:

Customer service training;

Compliance training;

Application training;

Product training (covering new product releases); and,

Product updates.


Case Study

BT have 32 licences of Atlantic Link's software shared across 230 users.

"The system has empowered SMEs to create their own training."

"It has expanded the use of e-learning to new applications."

"It has decreased the cost and increased the timeliness with which the business units can deploy certain types of training."


Case Study

"For the lines of business, an easy-to-use authoring system has

empowered in-house personnel and SMEs to produce training content

on their own, bypassing external vendors."

"A short tutorial that formerly would have required both an SME and a content developer to produce, and would have cost £3,000 can now be developed with internal resources for approximately one-third the cost."

In 2 years they have created over 5,000 courses. A saving of £2,000 per course would equate to a saving of over £10,000,000.