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The German ISP Market - From Opportunism to Professionalism Frank Pauer Chief Sales & Marketing Officer Frank.Pau PowerPoint Presentation
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The German ISP Market - From Opportunism to Professionalism Frank Pauer Chief Sales & Marketing Officer Frank.Pauer@sub10systems.com. Sub10 Systems - Wireless 1 Gbps + . Privately held company based in the UK Focus on Ultra-High-Bandwidth Wireless Point-to-Point

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slide1

The German ISP Market - From Opportunism to Professionalism

Frank Pauer

Chief Sales & Marketing Officer

Frank.Pauer@sub10systems.com

slide2

Sub10 Systems - Wireless 1 Gbps +

Privately held company based in the UK

Focus on Ultra-High-Bandwidth Wireless Point-to-Point

Developing, manufacturing and selling All-Out-Door Wireless Links with a capacity with more than 1000 Mbps Full-Duplex

MMW Frequencies: 60, 70 & 80 GHz

slide3

Agenda

The starting point of the Wireless ISP Market in Germany

Rural Broadband as a Business Case

Rural Broadband meets Politics

OPEX become critical

From Rural to City Centers

Next Generation ISP

slide4

The German Rural ISP Market

In 2002 & 2003 the increasing internet usage & bandwidth demand started to expand to rural areas

Most of the rural areas only had less than 1 Mbps data-throughput if any

Connecting these areas by traditional grid-solutions like DSL was in many cases not profitable

Big Telcos/Operators didn’t show high interest in covering these Non-Broadband Areas

slide5

Rural Broadband as a Business Case

In 2003 the first regional IT integrators & regional City Carriers start to become Wireless ISPs

Most of these new ISPs start their business with ultra-low-cost wireless infrastructure

Best-Effort broadband service was usually enough to attract rural private households & business customers

High installation fees and monthly fees could be charged

Typical network size was around 100 connected households per ISP divided into various villages

slide6

Rural Broadband meets Politics

  • In 2007 / 2008 the rural broadband topic becomes a political topic
  • The first National and EU Funding starts to support the rural broadband roll-outs
  • Up to €250.000 funding could be applied per covered village
  • As a consequence:
  • Wireless ISPs with a professional approach start to win funded projects and start to grow very fast
  • Less professional ISPs start to disappear from the market or grow only slowly
  • Remaining Wireless ISPs suddenly have to compete against grid-based offers from Telco`s and Operators
  • The price for a broadband connection decreases heavily while the expectation of data-speed is increasing
slide7

Case Study - Sewikom

The founder of Sewikom was running a regional Telecom-Equipment Shop

In 2008 Sewikom was founded with the goal to bring wireless broadband to the area of Beverungen

First private households and business customers go live in 2009

In 2010 Sewikom wins rural broadband tender for the area of Höxter with €3,8 Million funding

To full-fill the tender requirements, Sewikom starts to complement its wireless network with DSLAM technology

slide8

OPEX becomecritical

  • By end of 2012 most of the funded projects have been addressed
  • Over the last two years, the Wireless ISP networks grew to thousands of customers per network
  • The Revenue-per-Customer is further decreasing while service level expectations are increasing
  • The Ultra-Low-Cost network infrastructure gets to its limits and Service & Maintenance is driving the OPEX
  • As a consequence:
  • The major wireless ISPs are replacing the network infrastructure by professional wireless solutions
  • Only with low OPEX a long-term profitability can be ensured
  • Only with high service quality the customer base can be protected against new offerings like LTE
slide9

From Rural to City Centres

Coverage of Rural Areas and Private Households is becoming a decreasing business with little margin

At the same time high bandwidth demand is increasing heavily for B-2-B customers in city centres

The fiber networks of operators can only be rolled-out slowly due to construction work restrictions & cost

A new area of opportunity for Wireless ISPs using wireless Ultra-High-Bandwidth infrastructure!

slide10

Next Generation ISP

Business case: "Wireless Fiber“

Service Offer: 1 GbpsFull-Duplex via the Sub10 wireless Point-to-Point Links

Roll-Out Time: Business customerscangetthebandwidthfewweeks after contractsign-off

Network Concept: The ISP rentsfiberfroma fiberoperator in thecity. Thefiberaccessgetsthendistributedvia the Sub10 wireless links to B2B and B2G customers.

Customer Advantage:Fiber capacitiesatmuchlowercostandmuchshorterinstallationtime comparedtootheroperators.

slide11

Summary

The rural broadband business is getting more challenging

Professional wireless infrastructure helps to stay competitive

Wireless ISPs should use their vast experience in technology to enter new markets

Sub10 Management Team