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The German ISP Market - From Opportunism to Professionalism Frank Pauer Chief Sales & Marketing Officer Frank.Pauer@sub10systems.com. Sub10 Systems - Wireless 1 Gbps + . Privately held company based in the UK Focus on Ultra-High-Bandwidth Wireless Point-to-Point
Chief Sales & Marketing Officer
Privately held company based in the UK
Focus on Ultra-High-Bandwidth Wireless Point-to-Point
Developing, manufacturing and selling All-Out-Door Wireless Links with a capacity with more than 1000 Mbps Full-Duplex
MMW Frequencies: 60, 70 & 80 GHz
The starting point of the Wireless ISP Market in Germany
Rural Broadband as a Business Case
Rural Broadband meets Politics
OPEX become critical
From Rural to City Centers
Next Generation ISP
In 2002 & 2003 the increasing internet usage & bandwidth demand started to expand to rural areas
Most of the rural areas only had less than 1 Mbps data-throughput if any
Connecting these areas by traditional grid-solutions like DSL was in many cases not profitable
Big Telcos/Operators didn’t show high interest in covering these Non-Broadband Areas
In 2003 the first regional IT integrators & regional City Carriers start to become Wireless ISPs
Most of these new ISPs start their business with ultra-low-cost wireless infrastructure
Best-Effort broadband service was usually enough to attract rural private households & business customers
High installation fees and monthly fees could be charged
Typical network size was around 100 connected households per ISP divided into various villages
The founder of Sewikom was running a regional Telecom-Equipment Shop
In 2008 Sewikom was founded with the goal to bring wireless broadband to the area of Beverungen
First private households and business customers go live in 2009
In 2010 Sewikom wins rural broadband tender for the area of Höxter with €3,8 Million funding
To full-fill the tender requirements, Sewikom starts to complement its wireless network with DSLAM technology
Coverage of Rural Areas and Private Households is becoming a decreasing business with little margin
At the same time high bandwidth demand is increasing heavily for B-2-B customers in city centres
The fiber networks of operators can only be rolled-out slowly due to construction work restrictions & cost
A new area of opportunity for Wireless ISPs using wireless Ultra-High-Bandwidth infrastructure!
Business case: "Wireless Fiber“
Service Offer: 1 GbpsFull-Duplex via the Sub10 wireless Point-to-Point Links
Roll-Out Time: Business customerscangetthebandwidthfewweeks after contractsign-off
Network Concept: The ISP rentsfiberfroma fiberoperator in thecity. Thefiberaccessgetsthendistributedvia the Sub10 wireless links to B2B and B2G customers.
Customer Advantage:Fiber capacitiesatmuchlowercostandmuchshorterinstallationtime comparedtootheroperators.
The rural broadband business is getting more challenging
Professional wireless infrastructure helps to stay competitive
Wireless ISPs should use their vast experience in technology to enter new markets
Sub10 Management Team