Search Engine Optimisation Tips: The Web Clinic - PowerPoint PPT Presentation

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Search Engine Optimisation Tips: The Web Clinic

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  1. Search Engine Optimisation Tips www.thewebclinic.co.uk

  2. Choose the Right Keywords for Your Site Before optimising your website for search engines, you need to choose the right keywords to target for your site.

  3. Choose Right Domain for SEO Selecting the right domain name is very important in search engine optimisation. It should reflect what your business does, and also include one or more of your targeted keywords.

  4. Use Keywords in Your Page Titles. You should choose right titles for your web pages. What you place between the title tags in the HTML head section for your web page is very important. Use your keywords in the browser title by avoiding prepositions and conjunctions where possible (the, and, for, with, etc.) and watch your punctuation within the title.

  5. Search Engine Friendly Navigation • Use text links for your internal navigation. Proper keyword rich anchor text should be used for navigation • Use bread Crumb Navigational structure if required. • Set proper footer Links • Avoid Graphic and JavaScript Navigation.

  6. Use keywords in the file names Using keywords in the name of a HTML page file may have a positive effect on its search result position.

  7. Keyword Rich Content for web Pages • Create keyword rich content for your website • Avoid duplicate content. • Update your contents frequently. • Implement Content Optimisation.

  8. Quality Link Building Techniques • Directory Submission • Social Media Optimisation • Press Releasing • Blogging • Article Submission