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2012 NYHRPS Survey Initial Summary of Results Marketing & Technology Committee March, 2012. NYHRPS Survey Results 8. short.pptx. Objectives. Understand factors that influence membership renewal Develop a professional profile of our community Determine extent of expectations met

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2012 nyhrps survey initial summary of results marketing technology committee march 2012

2012 NYHRPS SurveyInitial Summary of ResultsMarketing & Technology CommitteeMarch, 2012

NYHRPS Survey Results 8. short.pptx

slide2

Objectives

Understand factors that influence membership renewal

Develop a professional profile of our community

Determine extent of expectations met

Gather ideas for improvement

slide3

Process

  • Survey drafted by Marketing Committee with input from Board
  • On-line survey link sent to all members, former members and guests over the past three years
  • We had 93 responses to our survey. At $3 a response we are donating $279 to the Save the Children Fund.
  • Core survey team: Laura Mindek, Deborah Seidman, Daniel Baitch, James Cortez
slide4

Implications of the Data

  • As you review the data ask yourself
    • Are these the results I expected?
    • What other questions do we have?
    • What are we doing that’s working? Not working?
    • What are we not doing that we might try?
slide5

Respondents

Response Rate

Member type

92 of 1,112 (8.2%) targeted members, former members and guests participated. More than half are current members

slide6

Demographics: Gender and Generation

Gender

Generation

Slightly more than two out of three respondents are women. The great majority are Boomers (born 1946-1964 – 72%) and Gen X (born 1965-1980).

slide7

Demographics: Career Situation

More than two out of five respondents are consultants – most (35%) consulting independently.

Two out of five (40%) are working in for-profit organizations, 8% in not-for-profit. More than one out of ten (12%) are in transition, seeking employment.

slide8

Demographics: Primary Industry

More respondents work in the finance and insurance industries than all other industries combined.

Nearly one out of ten (9%) work in the healthcare field. (Don’t you mean Tech and Communications?)

slide9

Demographics: Number of employees

Among those employees working for organizations, most (36%) work for moderate sized companies.Two out of five work for organizations with more than 10,000 employees.

slide10

Demographics: Areas of Experience

More than one out of five respondents stated their current area as Talent Management, Org Effectiveness, Org Development, Learning & Development, Executive Coach, or HR Director/Executive.

More than one out of three have served time as HR Directors/Executives and nearly half (45%) as HR Generalists

slide11

Renewing and Joining

Members considering renewing

Former members considering rejoining

Non- members considering joining

19 out of 20 members are considering renewing NYHRPS memberships. Of former members who participated, slightly less than half are considering rejoining. Two out of three non-members would consider joining.

These results suggest reaching out to former and non-members to increase membership.

slide12

Current Members’ Ratings of NYHRPS Performance

Favorable ratings range from a high of 95% favorable (communication re: upcoming events) to a low of 45% (opportunity to participate in thought leadership discussions). Both “opportunity” items have high proportions of neutral results, possibly suggesting a need for more information about opportunities for involvement.

slide13

NYHRPS Performance: Favorable Ratings

Seven out of 10 items were ranked favorably by at least four out of five members. Profile of people in the network came close to that mark at 79%. Two items were rated favorably by fewer than three out of five members – opportunity to make valuable professional connections (57% fav) and opportunity to participate in thought leadership discussions. (45% fav).

slide14

NYHRPS Performance: Summary

Highest ratings (90% fav or higher) relate to administrative issues (communications regarding events and ease of registering).

High ratings (80-89% fav): Organizational leadership, relevance of topics, value of membership, opportunities for involvement, quality of speakers.

Moderate ratings (70-80% fav): Types of people in the NYHRPS network.

Lowest ratings (below 79% fav): Opportunity to make valuable connections, opportunity to participate in thought leadership discussions.

slide15

Former Members’ Ratings of NYHRPS Performance

Former members’ ratings are lower than those of current members, except for quality of speakers at events (current members 81%, former members 83%) and opportunity to participate in thought leadership discussions (current members 45% favorable, former members 55%).

slide16

NYHRPS Performance: Favorable Ratings

Not surprisingly, the biggest gap between current and former members is the value of NYHRPS membership.

Current and former members agree on the ease of registering, communications regarding upcoming events, and quality of speakers.

slide17

What Influences NYHRPS Membership

Which three of these have the most influence over your decision to start or continue NYHRPS membership?

Quality of presenters, profile of people in the network, and relevance of topics at NYHRPS events heavily influence at least half of members to join or renew. Quality of presenters is crucial, according to three out of four.

slide18

Recommending others for Membership

How likely is it that you would recommend NYHRPS to a friend or colleague?

85% of respondents are likely to recommend NYHRPS to friends and colleagues, and half are highly likely. A total of 15% are unlikely.

slide19

Involvement with Social Networking and HRPS

How frequently do you use…?

17 out of 20 respondents use LinkedIn at least once a week, and nearly all (97%) use it at least once a month. Two out of five respondents use FaceBook on a weekly basis, and only one out of five (22%) use Twitter that frequently.

Nearly all members (97%) have involvement with national HRPS; most of whom (41%) use those benefits a few times a year. This includes the HRPS Website, People & Strategy Journal, HRPS Knowledge Center, HRPS conferences, Human Capital Institute, business book reviews, and I4CP.

slide20

Open Comments: What is NYHRPS Doing Well

“Events that are well managed.”

“Excellent quality of speaker s that attract a large attendance of people to meet.”

“Great speakers with new perspectives on topics of interest.

“High quality speakers for a reasonable membership fee. Time to network with professionals and practitioners. Ease of registration…information on the web site.”

“Welcome at the door and help with introductions during networking. Coffee and food at the meetings.

“Variety of relevant topics.”

“Mix of morning and evening programs.”