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"19 minutes ago - COPY LINK TO DOWNLOAD : https://maulkilasjia.blogspot.com/?read=0753556529 | [READ DOWNLOAD] Alchemy: The Surprising Power of Ideas That Don't Make Sense | &#8216A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.&#8217 Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular &#8211 even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assump

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PDF Download Alchemy: The Surprising Power of Ideas That Don't Make Sense full

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  2. Alchemy: The Surprising Power of Ideas That Don't Make Sense LINK IN LAST PAGE Simple Step to Read and Download: 1. Create a FREE Account 2. Choose from our vast selection of EBOOK and PDF 3. Please, see if you are eligible to Read or Download book Alchemy: The Surprising Power of Ideas That Don't Make Sense 4. Read Online by creating an account Alchemy: The Surprising Power of Ideas That Don't Make Sense READ [MAGAZINE]

  3. Alchemy: The Surprising Power of Ideas That Don't Make Sense DESCRIPTION 19 minutes ago - COPY LINK TO DOWNLOAD : https://maulkilasjia.blogspot.com/?read=0753556529 | [READ DOWNLOAD] Alchemy: The Surprising Power of Ideas That Don't Make Sense | &#8216Abreakthrough book. Wonderfully applicable to everything in life, and funny as hell.&#8217Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular &#8211even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren&#8217t and we don&#8217tIn many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd &#8211from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people&#8217schoices you have to bypass reason. The best ideas don&#8217tmake rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

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