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Learning and Teaching Approaches Advice and Guidance for Practitioners. National 5 Business Management Management of Marketing and Operations. About this resource.
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National 5 Business Management
Management of Marketing and Operations
The potential learner approaches that follow present the opportunity to explore the topics in the Management of Marketing and Operations unit in more depth in order to reinforce knowledge and understanding of this unit.
For most activities, the range of working methods and presentation media are left to practitioner/learner choice. Use of ICT for some activities is recommended and web research will be an integral part of several suggested approaches.
These suggested learner approaches can be adapted to suit the needs of practitioners.
SuperJam™ is a range of 100% pure fruit jams sweetened with grape juice and made using super fruits, such as blueberries and cranberries.
SuperJam was created by Scottish jam-maker Fraser Doherty after he was taught to make jam using his Gran’s secret recipes at the age of 14. From humble beginnings, the company has gone on to sell millions of jars, has won a variety of awards and is even exhibited in the National Museum of Scotland as an example of an ‘iconic Scottish food brand’.
Watch the interview with Fraser Doherty here.
Note: Some sites may require account creation or trial subscriptions.
– Is a product always an instant success?
– What happens to sales at the launch of a product or after it has been on the market for some time?
– Why and when are products replaced?
The Times 100
– What are the costs and benefits of this type of marketing?
– Can learners come up with a similar type of marketing event or incident to promote SuperJam, their own business idea or a local business that is familiar to them?
– Does the brand represent the objectives of the company?
– Does the brand display the product positively? How?
– What makes this brand distinctive from others?
(In order to answer this, learners could research competitor products and the branding they use. Links are given below to support this.)
– Could any changes be made to this brand to make it more effective?
– From the linked list of marketing tools below learners could establish how many rely on methods of ICT.
– Learners could then define how the use of ICT enhances these methods and the benefits brought to marketing through an increased use of ICT.
– producing leaflets/fliers using desk-top publishing or word processing
– using email to circulate company information or special offers information
– using a website or internet advertising to reach a wide market.
Fraser Doherty of SuperJam says finding the right companies to work with was a challenge when he first set up in business.
Fraser Doherty of SuperJam says he was making up to 1000 jars of jam per week when he first set up the business.
At the start of his business, Fraser Doherty would have produced SuperJam products to satisfy demand so would not have had to store any products.
– What might be the costs of stocking too many products?
– What may be a consequence of not holding enough stock?
– What factors would have to be considered when deciding on stock levels of SuperJam?
Ethical production 1
Ethical production 2
– an example of ethical production in a Scottish organisation
– an example of non-ethical production in an organisation.
– what benefits ethical production may bring to the Scottish organisation
– what impact non-ethical production may have had on the organisation.
Click on the links to read about non-ethical production.
Finally in this topic, learners could investigate the possible ethical practices of SuperJam.
– Using the range of cut-out templates provided, learners form production groups and decide how many models they will produce in the time given. All groups should make the same model.
– At the end of production time, each group’s products should be quality checked by a quality group. This group should accept or reject models following a set of quality guidelines drawn up earlier.
– Each group should review their performance against the quality indicators and discuss how they could improve the quality of their production in future.
See the quality production worksheet Appendix 2 in the Advice and Guidance booklet for full instructions and templates for models. A full range of models is available using this hyperlink.