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Welcome to The apple story

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  1. Welcome to The apple story

  2. Company profile • Established: on April 1, 1976 • Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne • Industry: • Key People: • Total Revenue: US $ 108.249billion(FY 2011) • Profit: US $ 33.790billion(FY 2010) • Employees:60,400 • No. of Locations: 393 retail stores (as of August 2012) • Computer Hardware • computer software • consumer electronics • digital distribution • Previous CEO : Steve Jobs • CEO: Tim Cook

  3. Major hardware products • Apple TV • iPad (Original, 2, NewPad, MiniPad) • iPhone (3G, 3GS,4, 5) • iPod (Classic, Nano, Shuffle, Touch) • Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)

  4. Major software products • Mac OS X • iOS • iTunes • iWork • QuickTime • Safari • iLife

  5. Stores and services •  Apple Store (online) •  App Store • Certifications • Game Center • iAd • iBookstore • iTunes Store • iWork.com • iCloud

  6. Acquisitions • Emagic • FingerWorks • Intrinsity • NeXT •  Nothing Real • P.A. Semi •  Silicon Color • Siri • Spruce Technologies

  7. The Evolution of apple inc. 1975 1977 1997 2006

  8. The beginning. • Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P Jobs

  9. The beginning • Created in 1976 in Jobs' parents garage • Jobs and his friends design their first computer kit : the Apple I

  10. Apple i • On1976 April 1 – released the Apple I (for $666) and started Apple Computers. • Had 8 KB of RAM • It was box wood-made with a basic motherboard inside. • Later a cassette interface to enable external data storage was added.

  11. Apple II • In 1977, Apple II was released for $1298 • Had color graphics – a first for a personal computer • Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive • Supported the BASIC program • Had 64 KB of memory • And with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !

  12. Other early endeavors • Apple III • Released May 1980 • Had 128K of RAM • Designed for businesses – expensive!! > $4300!!! • Had lots of problems – didn’t do well.. • Apple Lisa • Released in 1983 • Became the first personal computer sold to the public with a GUI. Aimed at large businesses • Commercial failure due to high price tag (almost $10,000) and limited software it could run

  13. The lisa

  14. The intro of the Macintosh • Apple introduced the Macintosh in 1984 • Sales not initially as strong as desired • Changed with the intro of • LaserWriter – first reasonably priced laser printer • PageMaker – early desktop publishing package (These capitalized on its advanced graphics capabilities) • 128 KB memory • Motorola’s 68000 CPU • Sold for $2495

  15. Early Years – Computer Comparison

  16. Extra shot… • 1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.

  17. Macintosh Portable • Apple’s first attempt at a “portable” computer • Released in 1989 • 8 MB RAM • 40 MB Hard drive* • Clunky, slow • $6500 • Failed in market.

  18. More portable efforts.. • PowerBook 100 • Released in 1991 • 40 MB hard drive • 8 MB RAM • $2500 • Helped Apple to gain some revenue • established  layout of the laptop computers

  19. 1991-’95 • 1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities • The Performa lines of Macintosh LC- a disaster • Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances • Microsoft gains market with cheap commodity personal computers • 1994: Apple allied with IBM and Motorola in the AIM alliance.

  20. RETURN OF STEVE JOBS

  21. Rebirth of apple • 1996: acquisition of NEXT Inc. • Jobs back to Apple as an advisor. • 1997:Steve Jobs –the CEO • 1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh • 1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy • 1998: introduced the new iMac • with Mac OS X. • Then came the iBook, Apple's new laptop.

  22. Desktopevolution • Released in 1998 • 2 USB ports • 4 GB hard drive • 256 MB RAM • All in 0ne computer • Released in 2007 • RAM: 4 GB • 320 GB hard drive » The iMac

  23. LETS HAVE ANOTHER COMPARISON

  24. Evolution of OS’s… Mac System 1,2,3,4 (1984-1987) Distinguishable from other OSs from that era in that they used entirely graphical user interfaces Could only run one application at a time Mac System 5, 6, 7 (1987 – mid 1990’s) Could run multiple applications Mac OS 8 (8.0 – 8.6) (1997) – better file management Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless Mac OS X (1999 – today) – UNIX based OS

  25. iPod- the blockbuster • On October 23, 2001-the iPod • CPU: Samsung ARM and Apple A4 •  5 GB hard drive that put "1,000 songs in pocket” • New technology: spintronics • Initially , iPod software only worked with Mac OS; •  from 2nd generation onwards works with Microsoft Windows also • Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod.

  26. Extra shot.. • Albert Fertand Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods • The prize was awarded for work on magnetoelectronics, also known as spintronics. • It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.

  27. Shredding down ‘computer’ • on January 9, 2007, Jobs announced that • Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices • Announced iPhone and Apple TV

  28. iphone • a convergence of an Internet- enabled smartphone and iPod. •   iOS, (formerly iPhone OS)- scaled down version of OS X • 3.5-inch (89 mm) touch screen display, • 4, 8, or 16 GB of memory,  • Bluetooth, and Wi-Fi

  29. iPad • tablet PC • Released on April 3, 2010 • Processor: A4 • 256 MB RAM • Bluetooth n Wi-Fi • sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.

  30. icloud • June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -- iCloud

  31. Os x lion

  32. Present hits

  33. IPHONE 4

  34. IPAD 2

  35. AND Latest… • iPhone 5 (this October) • iOS5 (Last Year) • NewPad3 (Last Year) • MiniPad • iPhone-low cost version(on lab)

  36. Work culture • Work Hard, Play Hard • Run Your Own Show • Nurturing Diversity • Culture of Secrecy

  37. competitors • Microsoft • Linux • Dell • HP • Lenovo • RIM • Nokia • HTC • Samsung • Google • sony • .

  38. Where apple stands now?

  39. THE WORLD’S MOST INNOVATIVE COMPANIES • APPLE • TWITTER • FACEBOOK • NISSAN • GROUPON • GOOGLE • DRAWING INFORMATION INDUSTRY • NETFLIX • ZYNGA • EPOCRATES

  40. World’s most reputed it companies • Apple • Google • Microsoft

  41. The consumer electronics industry outlook • SamsungHewlett-Packard (HP)SonyLGToshibaNokiaPanasonicAppleMicrosoftDell

  42. LETS HAVE SOME MARKET ANALYSIS

  43. Market share OS-X Market Share: i-pod Market Share: i-tune Market Share: i-phone Market Share: 73.8% 30% 5.02% 69% Closest Competitor RIM Blackberry Share: Closest Competitor Sandisk Share: Closest Competitor Amazon Share: Closest Competitor Windows Share: 90.29% 40% 8% 7.2% Market Growth Rate: Market Growth Rate: Market Growth Rate: Market Growth Rate: 32% 32% 30% 20%

  44. MARKET PRICE

  45. How? • Because Apple thinks Different from others

  46. Think different