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Welcome to The apple story. Company profile. Established : on April 1,  1976 Founders : Steve Jobs, Steve Wozniak, and Ronald Wayne Industry: Key People: Total Revenue: US $ 108.249 billion(FY 2011) Profit : US $ 33.790 billion(FY 2010) Employees: 60,400

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company profile
Company profile
  • Established: on April 1, 1976
  • Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
  • Industry:
  • Key People:
  • Total Revenue: US $ 108.249billion(FY 2011)
  • Profit: US $ 33.790billion(FY 2010)
  • Employees:60,400
  • No. of Locations: 393 retail stores (as of August 2012)
  • Computer Hardware
  • computer software
  • consumer electronics
  • digital distribution
  • Previous CEO : Steve Jobs
  • CEO: Tim Cook
major hardware products
Major hardware products
  • Apple TV
  • iPad (Original, 2, NewPad, MiniPad)
  • iPhone (3G, 3GS,4, 5)
  • iPod (Classic, Nano, Shuffle, Touch)
  • Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)
major software products
Major software products
  • Mac OS X
  • iOS
  • iTunes
  • iWork
  • QuickTime
  • Safari
  • iLife
stores and services
Stores and services
  •  Apple Store (online)
  •  App Store
  • Certifications
  • Game Center
  • iAd
  • iBookstore
  • iTunes Store
  • iCloud
  • Emagic
  • FingerWorks
  • Intrinsity
  • NeXT
  •  Nothing Real
  • P.A. Semi
  •  Silicon Color
  • Siri
  • Spruce Technologies
the beginning
The beginning.
  • Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P Jobs
the beginning1
The beginning
  • Created in 1976 in Jobs' parents garage
  • Jobs and his friends design their first computer kit : the Apple I
apple i
Apple i
  • On1976 April 1 – released the Apple I (for $666) and started Apple Computers.
  • Had 8 KB of RAM
  • It was box wood-made with a basic motherboard inside.
  • Later a cassette interface to enable external data storage was added.
apple ii
Apple II
  • In 1977, Apple II was released for $1298
  • Had color graphics – a first for a personal computer
  • Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive
  • Supported the BASIC program
  • Had 64 KB of memory
  • And with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !
other early endeavors
Other early endeavors
  • Apple III
    • Released May 1980
    • Had 128K of RAM
    • Designed for businesses – expensive!! > $4300!!!
    • Had lots of problems – didn’t do well..
  • Apple Lisa
    • Released in 1983
    • Became the first personal computer sold to the public with a GUI. Aimed at large businesses
    • Commercial failure due to high price tag (almost $10,000) and limited software it could run
the intro of the macintosh
The intro of the Macintosh
  • Apple introduced the Macintosh in 1984
    • Sales not initially as strong as desired
    • Changed with the intro of
        • LaserWriter – first reasonably priced laser printer
        • PageMaker – early desktop publishing package

(These capitalized on its advanced graphics capabilities)

  • 128 KB memory
  • Motorola’s 68000 CPU
  • Sold for $2495
extra shot
Extra shot…
  • 1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.
macintosh portable
Macintosh Portable
  • Apple’s first attempt at a “portable” computer
  • Released in 1989
  • 8 MB RAM
  • 40 MB Hard drive*
  • Clunky, slow
  • $6500
  • Failed in market.
more portable efforts
More portable efforts..
  • PowerBook 100
    • Released in 1991
    • 40 MB hard drive
    • 8 MB RAM
    • $2500
    • Helped Apple to gain some revenue
    • established  layout of the laptop computers
1991 95
  • 1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities
  • The Performa lines of Macintosh LC- a disaster
  • Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances
  • Microsoft gains market with cheap commodity personal computers
  • 1994: Apple allied with IBM and Motorola in the AIM alliance.
rebirth of apple
Rebirth of apple
  • 1996: acquisition of NEXT Inc.
  • Jobs back to Apple as an advisor.
  • 1997:Steve Jobs –the CEO
  • 1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh
  • 1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy
  • 1998: introduced the new iMac
  • with Mac OS X.
  • Then came the iBook, Apple's new laptop.
desktop evolution
  • Released in 1998
  • 2 USB ports
  • 4 GB hard drive
  • 256 MB RAM
  • All in 0ne computer
  • Released in 2007
  • RAM: 4 GB
  • 320 GB hard drive


The iMac

evolution of os s
Evolution of OS’s…

Mac System 1,2,3,4 (1984-1987)

Distinguishable from other OSs from that era in that they used entirely graphical user interfaces

Could only run one application at a time

Mac System 5, 6, 7 (1987 – mid 1990’s)

Could run multiple applications

Mac OS 8 (8.0 – 8.6) (1997) – better file management

Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless

Mac OS X (1999 – today) – UNIX based OS

i p od the blockbuster
iPod- the blockbuster
  • On October 23, 2001-the iPod
  • CPU: Samsung ARM and Apple A4
  •  5 GB hard drive that put "1,000 songs in pocket”
  • New technology: spintronics
  • Initially , iPod software only worked with Mac OS;
  •  from 2nd generation onwards works with Microsoft Windows also
  • Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod.
extra shot1
Extra shot..
  • Albert Fertand Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods
  • The prize was awarded for work on magnetoelectronics, also known as spintronics.
  • It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.
shredding down computer
Shredding down ‘computer’
  • on January 9, 2007, Jobs announced that
  • Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices
  • Announced iPhone and Apple TV
i p hone
  • a convergence of an Internet- enabled smartphone and iPod.
  •   iOS, (formerly iPhone OS)- scaled down version of OS X
  • 3.5-inch (89 mm) touch screen display,
  • 4, 8, or 16 GB of memory, 
  • Bluetooth, and Wi-Fi
  • tablet PC
  • Released on April 3, 2010
  • Processor: A4
  • 256 MB RAM
  • Bluetooth n Wi-Fi
  • sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.
  • June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -- iCloud
and latest
AND Latest…
  • iPhone 5 (this October)
  • iOS5 (Last Year)
  • NewPad3 (Last Year)
  • MiniPad
  • iPhone-low cost version(on lab)
work culture
Work culture
  • Work Hard, Play Hard
  • Run Your Own Show
  • Nurturing Diversity
  • Culture of Secrecy
  • Microsoft
  • Linux
  • Dell
  • HP
  • Lenovo
  • RIM
  • Nokia
  • HTC
  • Samsung
  • Google
  • sony
  • .
the world s most innovative companies
the consumer electronics industry outlook
The consumer electronics industry outlook
  • SamsungHewlett-Packard (HP)SonyLGToshibaNokiaPanasonicAppleMicrosoftDell
market share
Market share

OS-X Market Share:

i-pod Market Share:

i-tune Market Share:

i-phone Market Share:





Closest Competitor

RIM Blackberry Share:

Closest Competitor

Sandisk Share:

Closest Competitor

Amazon Share:

Closest Competitor Windows Share:





Market Growth Rate:

Market Growth Rate:

Market Growth Rate:

Market Growth Rate:





  • Because Apple thinks Different from others

For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.

Apple, go on innovating…..

swot analysis
Swot analysis
  • SWOT analysis (alternately SWOT Matrix) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture.
  • Strengths: characteristics of the business, or project team that give it an advantage over others
  • Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others
  • Opportunities: external chances to improve performance (e.g. make greater profits) in the environment
  • Threats: external elements in the environment that could cause trouble for the business or project

SWOT Analysis

  • Strengths
  • Brand name perception
  • Innovation
  • Product Diversification with
  • Attractive designs
  • Market share and global expansion
  • Increase of retail stores
  • Low debt —more maneuverable
  • Weaknesses
  • High pricing
  • Non-Compatibility
  • Quality Product control
  • Short product life-cycle


  • Opportunities
  • Participating in joint venture
  • Enlarging market share in the
  • industry
  • Ease of use
  • High level of competition
  • High product substitution
  • The impact of lasting economic recession
Brand name perception:

A strong brand is an essential strength of Apple Inc . Apple brand is always being imprinted in people's minds as one of the most established and healthy IT brands worldwide. It has a very loyal set of enthusiastic customers that advocate the brand.

Such a powerful loyalty means that Apple not only attracts new customers, it retains them - they may come back for more products and services from Apple, and the company also has the opportunity to extend new products to them, for example the iPod, from Classic to Nano5, to Shuffle, and to Touch .

It costs far less to keep an existing customer than to lure in a new one.


Innovation: Apple has a strong Research &Development Department, coming up with stylish designs and continuous new products like the iPod series.Through its strong heritage of design excellence coupled with beautiful packaging and backed by brilliant product promotions and marketing, Apple has built very good and easy-to-use user interfaces. Apple Inc’s innovation keeps it a front-runner in electronics.


High pricing: Not reducing costs in the same way as their competitors' means Apple Inc. is outlaying more of their profits. Over pricing, setting too high prices for Apple Inc products/services makes them uncompetitive, which is a major weakness.

Non-Compatibility : The software of Apple has a Non-Compatibility with Non-Apple Products, so the sales of Apple software is limited by the sales of hardware.The non-compatibility of Apple Computers with other operational system makes Apple Computers more difficult to operate, resulting in the loss ofsome potential customers.


Quality Product control: Products with early iPods had faulty batteries, whereby the company offered customers free battery cases . It was also reported that the Apple iPod Nano might have a faulty screen. These problems in quality may directly lead customer to lose confidence with Apple products.

Short product life-cycle: The product life cycle of Apple products are very short for that reasons revenues are more depend on launch of new products and services. And Apple receives no profit from resale of preceding goods.




  • Participate in joint venture: The ties of apple with other companies are weak, Apple can form some strategic alliances and joint ventures to get an opportunity to maximise its profit and gain new business.
  • Enlarging market share in the industry: Compared to its rivalries such as Dell, Apple has a smaller coverage in the market share. It’s a good opportunity for Apple to expand retail stores for customer convenience.Also, the online sales of electronic products are increasing with rapid speed.
  • Ease of use: For certain amount of consumers, the complexity of using an Apple products has been a major obstacle to buy it. If downloads are available via a USB cable it will bring Apple much more business.
High level of competition: The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Apple facing strong competition from Dell, HP, Sony and Toshiba in laptop segment. Apples market share is far behind from major competitor Microsoft.

High product substitution: There is also a high product substitution effect in the innovative and fast moving IT consumables market. So iPod and MP3 rule today, but only yesterday it was CD, DAT, and Vinyl. Tomorrow's technology might be completely different. Wireless technologies could replace the need for a physical music player.


The impact of lasting economic recession : The long lasting recession may impact the sales of Apple due to higher prices of the products and services. Since Apple offers no lower-end alternatives, consumers will switch to other manufactures in the face of falling incomes.


Lowering the cost of products and maintaining good quality standards

Forming joint ventures

Knowledge Management

More number of retail stores for easy access

Continuous innovation to expand