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Email Marketing - What Is It and Does It Work - PowerPoint PPT Presentation

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Email marketing is a process of sending email messages to a specific or targeted group of consumers. These messages are designed to improve customer relationship and to increase business profits. Learning about it can help you harness its advantages.

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Presentation Transcript

Email marketing is an inexpensive way of ensuring that you are communicating with your client and keeping them interested and updated with your products.

The benefits of email marketing make it a powerful tool for business owners.


Email marketing is a process of sending email messages to a specific or targeted group of consumers. Designed to:

  • Improve customer relationship
  • Increase business profits
  • In the simplest terms, email marketing is marketing strategy which involves:
  • Use of email messages
  • Target specific groups of consumers

Your strategy should depend on the outcome you want to achieve, and you can use email marketing in a lot of ways like:

  • It can be used to send promotional emails
  • Send email messages that are designed to improve your company's relationship with its customers
  • Increase customer loyalty
  • Placing advertisements and marketing content in various emails sent by people

Email marketing has been proven to be very successful, especially if you do it right.

  • There are three types of email marketing:
  • direct email
  • Retention email
  • Advertising through the email messages

Email marketing is extremely promising; however, you should be careful that the email you send will not be treated as spam or as unsolicited commercial email messages. Your email account or even your website can be shut down if you are accused of sending people spam messages.

  • To prevent this:
  • Elicit permission from your recipients
  • Signing up for newsletters on your website

Email marketing is an effective and inexpensive way of building better customer relationships and increasing your profits. There are many ways to do it, and if you do it the right way, you will be able make use of the advantages it brings.


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