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Advocacy What is it and how does it work. N. Assifi UNFPA/CST, Bangkok. What is Advocacy?. Advocacy simply means actively supporting a cause, and trying to get others to support it as well.

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Advocacy

What is it and how does it work

N. Assifi

UNFPA/CST, Bangkok

what is advocacy
What is Advocacy?
  • Advocacy simply means actively supporting a cause, and trying to get others to support it as well.
  • Advocacy is speaking up, drawing attention to an important issue and directing decision makers towards a solution.
purpose of advocacy
1.The purpose of advocacy as defined by UNFPA is to promote or reinforce a change in policy, programme or legislation.

2.Rather than providing support directly to clients or users of services, advocacy aims at winning support from others, i.e. creating a supportive environment.

Purpose of Advocacy

Guidelines on UNFPA Support for Advocacy, July 1997

differences and similarities of advocacy and iec
Differences and similarities of Advocacy and IEC

Advocacy

Similarities

IEC

Goal:

Changeattitudes,

Beliefs, values and

Behaviour of

individuals

or group of

individuals

Goal:

Actively

supporting a

cause,

and trying to

get others

to support it

as well

Process

. Identify,

segment audiences

. Undertake research to

clarify issues

. Develop

strategies & messages

. Monitor and

evaluate

an advocacy campaign is not the same as iec campaign
An advocacy campaign is not the same as IEC campaign

IECeducates individuals and the community about the existence and benefits of reproductive health services.

Advocacyaims to gain wider support for such causes or issues.

þAlthough there is a good deal of overlap between IEC and advocacy, advocacy activities tend to be more deliberately persuasive and campaign oriented.

issues for advocacy
Issues for Advocacy

Enhancing Gender Equity, Equality and Empowerment of Women

Promoting Reproductive Health and Rights

Population and Development Linkages

Mobilizing and Monitoring Resources

issues
Issues…

Violence against women

Early marriage of girls

Gender disparities in education

Gender

Male responsibility

Gender disaggregated data

Unequal social and political participation

Female economic empowerment

issues8
Issues…

The reproductive health approach

Reproductive rights

RH

Maternal and newborn care

STDs and HIV/AIDS

Adolescent reproductive health

RH in conflict situations

issues9
Issues…

Reorienting national population policies

Strengthening national data systems

PDS

Integrating population factors into development planning process

Addressing needs of special population

Achieving basic social services for all

issues10
Issues…

Ensuring government commitment

Eliciting donor support

Resource

mobilization

Fostering community participation

Encouraging private sector participation

major areas of advocacy work
Major areas of advocacy work
  • Leadership development
  • Coalition building
  • Networking
  • Political Lobbying
  • Promoting legislative change
  • Briefing media
  • Counteracting opposition
stakeholders of advocacy
Stakeholders of Advocacy
  • Beneficiaries
  • Decision makers
  • Allies and partners
  • Resistant groups (Adversaries)
techniques and tactics of advocacy
Techniques and Tactics of Advocacy
  • Sensitizing
  • Mobilizing
  • Dialoguing
  • Negotiating
  • Lobbying
  • Petitioning
  • Pressuring
  • Informing