Time allocation: 4 hours Form of class: lecture+Q & A Main contents: What is culture? Instinctive behavior and cultural behavior Communication elements and characteristics. I. What is culture?. Definition: evasive Which one of the definitions on p. 40 do you refer and why?.
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Which one of the definitions on p. 40 do you refer and why?
1. culture is not innate; it is learned
Three waysthrough which Enculturation takes place:
2. culture is transmitted from generation to generation
Conscious or subconscious?
Deep culture—the out of awareness part of a culture
Nine-tenth of an iceberg / culture is out of sight.
A behavior-affecting process in which one person (a source) intentionally encodes and transmits a message through a channel to an intended audience (receivers) in order to induce a particular attitude or behavior.
Characteristics of communication:
Communication: the essential human connection – verbal, nonverbal, iconic.
Example: a salesperson attending the Monday morning staff meeting.