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Knowledge Industry Partnership Launched April 8, 2003. Who Benefits:. Student Yield Visitor & Student Spending Graduate Retention Perceptions & Vibrancy Workforce Development New Companies. COLLEGES & UNIVERSITIES TOURISM ECONOMIC DEVELOPMENT CIVIC/REGION CORPORATIONS
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Who Benefits: • Student YieldVisitor & Student Spending • Graduate Retention • Perceptions & Vibrancy • Workforce Development • New Companies COLLEGES & UNIVERSITIES TOURISM ECONOMIC DEVELOPMENT CIVIC/REGION CORPORATIONS ENTREPRENEURSHIP Philadelphia’s Knowledge Industry Partnership Different objectives. A shared focal point.
Just some ways higher ed.impacts Pennsylvania . . . DIRECT SPENDING$ 13.2 billion annually STUDENT POPULATION609,521 students ANNUAL GRADUATES 125,000 degrees awarded OUT MIGRATION #46- 17,384 PA freshmen IN MIGRATION #2 + 29,221 OOS students NET IN MIGRATION #2+ 11,837 new students per class FOREIGN STUDENTS 24,470 in 2002-03 NET IMPACT $ 626.9 million annually
Higher Education – one of PA’s key industries Major initiatives underway Some activity or potential (Erie) (Scranton-Wilkes-Barre) (State College) (Reading) (Harrisburg) (Lancaster)
Philadelphia’s Knowledge Industry Partnership What is KIP: A broad based coalition of Greater Philadelphia civic, government, business, and higher education leaders . . . The Scope of KIP: 3-year, $7.8 million initiative to “createpositive first-hand experiences – early and often – throughout the entire student life cycle …”
The Student Life Cycle ATTRACT ENGAGE RETAIN Visit Enroll ATTRACTION Apply Graduate Stay
“Two timeswhen their bags are packed…” 2. When they graduate. 1. When they head off to college. Forbes Magazine, June - 2003 NCHEMS 2002 Data
Philadelphia’s Knowledge Industry Partnership • Key success measures: • ATTRACT Yield • ENGAGE Off-Campus experiences • RETAIN Graduate retention • Long-term outcomes: • Increase young person population • Boost college-educated workforce • Jump-start entrepreneurship
MANAGING PARTNER David Thornburgh – Pennsylvania Economy League KIP CHAIR James P. Gallagher – Philadelphia University LEAD PARTNERS ATTRACT Meryl Levitz Greater Philadelphia Tourism Marketing Corporation ENGAGEStephanie Naidoff Philadelphia Commerce Department RETAINRichard Bendis Innovation Philadelphia Philadelphia’s Knowledge Industry Partnership 1 2 3 The College Selection Process The EnrolledStudent Experience The After-College Decision
Campus Visit / Philadelphia 1 2 3 The College Selection Process The EnrolledStudent Experience The After-College Decision ATTRACT ENGAGE RETAIN Attracting more talent to the region
Life Science Business / IT CreativeArts Field-specific Brochures
International StudentRecruitment Japanese Spanish Korean English
Campus Philly 1 2 3 The College Selection Process The EnrolledStudent Experience The After-College Decision ATTRACT ENGAGE RETAIN Connecting students with the community
student zones Chestnut Hill University Square SOUTH STREET CHINATOWN Manayunk OLD CITY King of Prussia Rittenhouse Square Penn’s Landing VALLEY FORGE AVENUE OF THE ARTS New Hope Italian Market UNIVERSITY CITY Peddler’s Village
1 2 Regional Student Programs
Career Philly 1 2 3 The College Selection Process The EnrolledStudent Experience The After-College Decision ATTRACT ENGAGE RETAIN Retaining a young, educated workforce
Internships in a Box Program Goal: 5,000 new internships
CareerPhillyinternship fairs October 6, 2004 140 Employers 1000+ Students
What the research tells us... • KIP Survey of Recent College Graduates: • 64% of all graduates stayed in region (2003) • Region retained 86% of natives, 29% of non-natives • Boston: Overall retention 50%; 76% of natives retained and 42% of non-natives retained • What keeps students in the region after graduation: • INTERNSHIPS: 64% of all students who interned locally chose to stay in the region after graduation • ACADEMIC FOCUS: IT, health sciences, and visual & performing arts • PERSONAL CONNECTION: 60% of non-natives who stayed after graduation rated the region an 8 or higher (out of 10) • PRACTICAL MATTERS: 60% of students who rank “affordability” as important and 54% of students who rank “housing (availability and value)” as important stayed