Marketing in a Changing World. Muhammad Imran Wazir. What is Marketing?. Marketing is the delivery of customer satisfaction at a profit. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.
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Muhammad Imran Wazir
Starting pt. Focus Means Ends
The Selling Concept
The Marketing Concept
Factory Existing Selling Profits through
products and sales volumes
Market Customer Integrated Profits through
needs marketing customer