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BU Taxi . Service. Bloomsburg Taxi Service. Jared S. – Introduction Mike M. - Business Description Matt C. - Organizational Plan Dave E. – Marketing Analysis Alex S.- Technology and Financial Plan Eric B. – Executive Summary and Appendixes. BU Taxi . Service. Introduction.

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bloomsburg taxi service

BU Taxi

Service

Bloomsburg Taxi Service

Jared S. – Introduction

Mike M. - Business Description

Matt C. - Organizational Plan

Dave E. – Marketing Analysis

Alex S.- Technology and Financial Plan

Eric B. – Executive Summary and Appendixes

location and information
Location and Information

BU Taxi

Service

  • 5 W. Main Street
  • http://www.bloomsburgtaxi.com
nature of business
Nature of Business

BU Taxi

Service

  • Our company will provide transportation for the greater Bloomsburg area. This will include: Bloomsburg, Wal-Mart, Danville, and Berwick. We will have horse drawn carriages along with our conventional Taxis.
history of bloomsburg
History of Bloomsburg

BU Taxi

Service

  • Bloomsburg is the only town in Pennsylvania.
  • Its population as of July 2007 is 12,627.
  • Bloomsburg University was started in 1839.
  • The Bloomsburg fair is also a big attraction to the community.
why we chose this business
Why we chose this business

BU Taxi

Service

  • The town is in dire need of a transportation system. This business will appeal not only to Bloomsburg students but to the citizens of Bloomsburg as well.
the need for bloomsburg taxi in downtown bloomsburg
The need for Bloomsburg Taxi in downtown Bloomsburg

BU Taxi

Service

  • People need a way to get from place to place. There is no business in the downtown area that will provide this service. We will be able to provide this service for everyone.
mission s tatement
Mission Statement

BU Taxi

Service

  • Bloomsburg Taxi Service promises its customers as well as community members a cheap, friendly, and reliable way to get you where you want to go.
business description
Business Description

BU Taxi

Service

  • Transportation Service
  • Helps limit drunk driving
  • Allows a safe way for students to get around from place to place
  • Slow enjoyable ride (Horse Drawn Carriage)
  • Equipment Needed
  • Cars for transport
  • Horses and Carriages
business description cont
Business Description Cont…

BU Taxi

Service

  • Floor Plan
  • No formal plan for business, mainly a service and doesn't require a specific layout
  • Leasing Property
  • Best option is to lease in case business should fail, easer to get out of contract than to sell a building
  • Call boxes for transportation
  • - Customers will use our toll free number or call boxes to acquire our services
form of ownership

BU Taxi

Service

  • Partnership

Form of Ownership

Advantages

Six owners meaning shared responsibilities and more capital.

Great Customer Service

  • Disadvantages
  • Potential Disagreements between owners. Will have difficulty agreeing on every decision we have to make.
organization chart
Organization Chart

BU Taxi

Service

Senior Marketing Executive:

Dave Evans

Senior Financial Officer:

Alex Siford

Senior HR Manager:

Jared Savlov

Chief Advisement Officer:

Matt Carroll

Senior BIS Officer:

Michael Medvec

Training and Development Advisor:

Eric Brant

Dispatchers: 3 Employees

Taxi Drivers:

10 Employees

employee responsibilities
Employee Responsibilities

BU Taxi

Service

  • Owners
  • Manage and run the business
  • Deal with customers and co-workers in a respectful manner
  • Set the example
  • Dispatchers
  • Energetic and ready to help
  • Full of information
  • Answer the phones politely
  • Drivers
  • Clean driving record
  • Outgoing and friendly
motivation and incentives
Motivation and Incentives

BU Taxi

Service

  • Tip Jar
  • Vacation Days
  • Variety of Cab Cars
  • Pay Raise on Sunday
ethics and social responsibility
Ethics and Social Responsibility

BU Taxi

Service

  • Trust the Drivers
  • Rules & Regulations
  • Not Taking Advantage

-Dealing with intoxicated students

target customers
Target Customers

BU Taxi

Service

  • Bloomsburg University students
  • Residents of Bloomsburg
  • Buckhorn
  • Bloomsburg
  • Berwick
  • Danville
reasons for using our service
Reasons for using our service

BU Taxi

Service

  • They don't have a means of transportation
  • Under the influence
  • Going places that are too far for them to walk etc.
competitors
Competitors

BU Taxi

Service

  • Late night shuttle “Drunk Bus”
  • Bloomsburg University Transportation
future of our business
Future of our Business

BU Taxi

Service

  • We're striving to become the most dominant means of public Transportation in the Bloomsburg area
  • Eventually spread to other local towns around Pa.
rates
Rates

BU Taxi

Service

  • Bloomsburg University students there will be a basic fee of 15 dollars built into their tuition and they will only have to pay 35 cents per every ¼ mile. 
  • Regular residents of the town will pay a $1.50 right off the bat and then 35 cents for every ¼ mile after that.
advertising and marketing
Advertising and Marketing

BU Taxi

Service

  • Our logo on all of our taxi's and call boxes
  • Flyers posted around all of the surrounding times
  • Television
  • Radio
  • Word of mouth
technology needed
Technology Needed…

BU Taxi

Service

  • Bloomsburg Taxi Service will provide a cheap, friendly, reliable service.
  • Will need to acquire the following to operate:
  • 10 Vehicles(6 Kia Sedonas, 4 Kia Rios)
  • 10 Call Boxes
  • 10 GPS Systems
  • 10 Credit/Debit/Huskey Gold Swipe Machines
  • 2 Office Computers
  • 2 Office Phones
how these acquisitions will help
How these acquisitions will help?

BU Taxi

Service

  • Cheap
    • Not pricy
    • Affordable to all
  • Reliable
    • 24 hour services
  • Friendly
    • Office phone numbers
    • Sociable drivers
estimate start up costs
Estimate Start-up Costs

BU Taxi

Service

Costs:

Costs(cont’d):

  • 10 Vehicles(6 Kia Sedonas, 4 Kia Rios)
    • Kia Sedonas
      • $87,160
    • Kia Rios
      • $72,870
  • Office Building
    • $16,800
  • 10 Call Boxes
    • $2,500
  • 10 GPS Systems
    • $1,280
  • 10 Credit/Debit/Huskey Gold Swipe Machines
    • $4,900
  • 2 Office Computers
    • $796
  • 2 Office Phones
    • $23.76
  • 2 Horse Carriages
    • $3,100
  • Total Start-up Costs=

$ 189,429.76

equity contributed
Equity Contributed

BU Taxi

Service

  • Each of us will contribute $10,000 of our personal funds for Bloomsburg Taxi Service
  • Total: $60,000
additional equity needed
Additional Equity Needed

BU Taxi

Service

  • Added C.O.S.S. and OE
    • $ 189,429.76 and $ 214,445.50
    • $ 403,875.26
  • $ 403,875.26
    • $60,000 of equity provided
    • Approximately $ 343,875.26 needed
where we will obtain this equity
Where We Will Obtain This Equity...

BU Taxi

Service

  • PNC Bank of Bloomsburg
  • Acquire loan of $450,000
    • Terms:
      • 15 years
      • 5% interest rate
business procedures
Business Procedures

BU Taxi

Service

  • There will be several rules set forth for each employee to abide by. Each driver will have a number assigned to them that a customer can call if they feel they have been mistreated in any way.
organization s mission
Organization’s Mission

BU Taxi

Service

  • Our organizations mission is to provide quality service and transportation to the community of Bloomsburg and Bloomsburg University.
our service
Our Service

BU Taxi

Service

  • The service we will be providing is motorized transportation which will cover the areas of Berwick, Bloomsburg, and Danville. We will also provide Horse drawn carriage transportation around the city of Bloomsburg.
marketing strategy
Marketing Strategy

BU Taxi

Service

  • Coordination with Bloomsburg University
  • Target consumers will be mostly students
  • Will compete with the drunk bus
  • Advertisement
    • Internet, Flyers, Radio, Orientation, Commercials, and Word of Mouth
business organization
Business Organization

BU Taxi

Service

  • Partnership (6 Owners)
  • Customer Service and Satisfaction is the number 1 priority
possible expansion
Possible Expansion

BU Taxi

Service

  • As of right now global expansion is now a possibility because we want to focus our time and effort getting started in the town’s of Bloomsburg, Danville, and Berwick.
  • After debt is paid off expansion is a possibility throughout Pennsylvania