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powerpoint 4b. design & right-brain thinking Daniel H. Pink – a whole new mind. a whole new mind. daniel h. pink

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powerpoint 4b

powerpoint 4b

design & right-brain thinking

Daniel H. Pink – a whole new mind

a whole new mind
a whole new mind
  • daniel h. pink
    • former white house speech writer and american author who has published four books and whose articles have appeared in the new york times, harvard business review, fast company and wired
    • his work focuses on the shift from the information age to the conceptual age
  • the four ages of man
    • agrarian society
      • individualized work: work centered on subsidence and the ability/output of one worker
    • industrial age
      • the assembly line improves speed, efficiency and productivity
      • the machine replaces the individual worker
    • information age
      • knowledge becomes the supreme commodity
      • the product is information and content, no longer centered on physical or temporal limitations
    • conceptual age
      • consumers have too many choices in an age of abundance
      • products can be made cheaper and more efficiently by outsourcing and automation
      • creativity and empathy become the only competitive edge

Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

the six senses
the six senses
  • building on previous work
    • Pink references both:
      • Betty Edwards’ Drawing on the Artist Within and Drawing on the Right Side of the Brain
      • MihalyCsikszentmihalyi’sFlow: the Psychology of Optimal Experience and Creativity: Flow and the Psychology of Discovery and Invention
    • from Edwards, Pink emphasis connections and relationships within the big picture
    • from Csikszentmihalyi, Pink quotes, “creativity generally involves crossing the boundaries of domains”
    • these sources support Pink’s new era and new mind theories
  • introducing the six senses
    • in the conceptual age the left-brain must be complimented by the right
      • left-brain thinking focuses on logic, logistics, reason, and analysis
      • right-brain thinking is more creative, more holistic and more intuitive
    • new aptitudes must be developed which will be high-concept and high-touch
      • over-arching “what-if” scenarios which give meaning, purpose and succinctly explained through purposefully designed premises
      • human creatures require a human touch – personalization is desperately needed in the new marketplace

immersed senses by rios tam

Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

sense 1 2 design story
sense 1 & 2: design & story
  • not just function but also DESIGN
    • products and services cannot be merely functional, but must also add to experience and lifestyle
    • the new marketplace demands beautiful, whimsical and/or emotionally engaging objects and experiences
  • not just argument but also STORY
    • information and data, alone, cannot offer a sufficient argument
    • everything requires a narrative, from political campaigns to product placement
    • the essence of persuasion, communication, and self-understanding comes through narrative

michelin challenge design 2010, the “mo-du-lo” by french designer thierrydumaine

apple black hole by french designer josselinzaïgouche

Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

sense 3 symphony
sense 3 : symphony
  • not just focus but SYMPHONY
    • the information age was dominated by focus and specialization
    • the conceptual age requires the ability to piece things together
    • this emphasizes synthesis over analysis
    • requires seeing the big picture
    • being able to cross boundaries
    • being able to combine disparate pieces into an arresting new whole

Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

sense 4 empathy
sense 4 : empathy
  • not just logic but EMPATHY
    • logic and reason are often thought to be the capacities and aptitudes which make us human
    • logic alone is no longer enough in a world of ubiquitous information and advanced analytical tools
    • understanding and sympathizing
    • being able to put oneself in someone else’s shoes – seeing situations from multiple perspectives
    • forming and maintaining relationships
    • care: emotionally concerned and regarding, considering and providing for others

Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

sense 5 6 play meaning
sense 5 & 6: play & meaning
  • not just seriousness but also PLAY
    • there are ample health and professional benefits of laughter, lightheartedness, games and humor
    • there is a time for seriousness but this must be balanced for overall well-being
  • not just accumulation but also MEANING
    • deriving purpose and pleasure other than material plenty
    • develop more significant desires: purpose, transcendence and aesthetics

Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

the nintendo wii
the nintendowii
  • pink’s theories in action
    • satoruiwata, president of nintendo co., ltd. released a series of online interviews explaining the vision, aesthetic, function and innovation of nintendo’swii
    • these interviews can be viewed at this link: http://us.wii.com/iwata_asks/wii_console/
  • in these interviews iwata details:
    • the wii uses state-of-the-art technology in unprecedented ways
    • the wii was designed for everyone so that anyone, young or old, could enjoy playing
    • the wii was designed aesthetically and functionally
      • no bigger than 3 dvd cases wide and can be displayed vertically or horizontally in order to fit any home entertainment center
      • glowing blue light for aesthetic
      • clean, white, sleek look
      • television channel-like menus
things to ponder
things to ponder…
  • visual communication
    • the principles of design and the visual language have been integrated into a new field: visual communication
    • this field emphasizes the use of images, graphics, typography, illustration, symbols, and signs to communicate ideas
    • vis. comm. is used to persuade, inform, educate and entertain
    • vis. comm. is now a multimedia, design-orientated major of study at most college campuses today which pulls from photography, digital art, graphic design and other forms of design
    • how do these different fields relate to one another? how has technology influenced them?
  • concrete examples of Pink’s theories
    • can you think of other products or services which exemplify Pink’s ideas, as the nintendowii does?
    • how has the history of design and visual communication evolved and lead up to Pink’s theories?
things to ponder1
things to ponder…
  • your place in the conceptual age
    • what is your future worth in this new era? have you developed the six senses Pink says are crucial to success in the conceptual age?
    • ask yourself these questions:
      • can someone overseas do it cheaper?
      • can a computer do it faster?
      • am i offering something that satisfies the nonmaterial, transcendent desires of an age of abundance?
  • reflection: which ones do you possess?
    • design: function and aesthetic
    • story: a narrative gives purpose
    • symphony: synthesis and the big picture
    • empathy: care and understanding
    • play: humor and lightheartedness
    • meaning: the journey of life has intent and is significant