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Balanced Reporting

Balanced Reporting. Grocott’s Policy for Today and Tomorrow. Goals and Objectives. To generate policy that will positively influence and direct reporting at Grocott’s Mail An analysis of the media environment that Grocott’s Mail exists within, with regard to Balanced Reporting.

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Balanced Reporting

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  1. Balanced Reporting Grocott’s Policy for Today and Tomorrow

  2. Goals and Objectives • To generate policy that will positively influence and direct reporting at Grocott’s Mail • An analysis of the media environment that Grocott’s Mail exists within, with regard to Balanced Reporting.

  3. Balanced Reporting • What is it? • What is it not • Challenges to Journalists • The How • Balance and Diversity

  4. Research • Sampling • Methodology • Results: a) Quantitative b) Qualitative

  5. Qualitative Data • What are the needs of the people of the Makana Municipality, and do you think they are being fairly represented in Grocott’s? • Are you being represented. What do you want to see? • Picture Quality? • How do you feel about Temporary Staff? • Rhodes owning part of paper?

  6. The HRC • Investigation of allegations of racist reporting in the media • Bad Newsroom diversity • White top-down media ownership ensured people felt marginalised • Gender lines meant woman at the bottom and controlled by men

  7. The HRC (cont.) • Stereotypical racialisation of media subjects • No plurality in media information • Black lives were seen to be either tragic or threatening ... and less worthy then white lives • Not deliberate use of stereotyping or racialisation ... but instead unconscious self-censorship from apartheid area

  8. The HRC (cont.) • White paranoia about Black areas, resulting in black people doing 'black area' stories … and then white people getting credit and by-line.

  9. Recommendations • Ensure newsroom diversity through employment of a diverse range of gender, culture and racially different demographics • Ensure that racism and racialisations don't enter the newsroom by being aware of terminology and focuses used

  10. Recommendations (cont.) • Should create a balance between negative and positive stories • Should have an active role and understanding in community development and issues • Should ensure training and employment of local people so that local issues and the understanding of local issues goes beyond Rhodes students • Should look into either creating a separate language publication, or incorporating languages into the publication.

  11. Recommendations (cont.) • Submission only printing was problematic if medium is English so allow reporters to do Vox Pops to allow for different languages and illiterate people to have their say

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