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Strategic Link Building Strategies for Maximum Impact

Learn efficient ways to acquire powerful links without explicit buying, leveraging methods such as event sponsorships, charitable donations, website purchases, content buying, viral traffic buying, blogger product reviews, content partnerships, and blog incubation.

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Strategic Link Building Strategies for Maximum Impact

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  1. Linkfluence: How to Buy Linkswith Maximum Juice & Minimum RiskHow to Buy Links without “Buying Links”

  2. Event Sponsorships

  3. Example

  4. Process • Locate events (geographic/industry relevant) • Get in touch; offer to sponsor them • Often, $1-500 = permanent link from a good page • Added benefits – networking, goodwill & branding

  5. Charitable Donations

  6. Example

  7. Process • Find Nonprofits/Charities Online • Locate their sponsorship page/links • Check that links pass juice; then get in touch • Don't use standard donation forms – make sureto personally check about being listed on the page • Added benefits – goodwill, branding, helping people

  8. Website Purchases

  9. Example

  10. Process • Find Relevant Websites to Buy • Negotiate Ownership • Create Relevant Links that Help with Your Needs • Sitewides – good for raw link juice (PR/mR) • Targeted – good for individual rankings

  11. Content Buying

  12. Example www.onlywentworth.org to www.buddytv.com/wentworth-miller.aspx

  13. Process • Identify Valuable, Well-Linked-to Content • Negotiate Purchase • 301 to Your Site and Host (preferrably subdirectory)

  14. Viral/Linkerati Traffic Buying

  15. Example

  16. Process • Identify/Create Viral-Worthy Content on Your Site • Find Relevant Viral Traffic Sources • StumbleUpon • Techmeme/Memeorandum/WeSmirch • Techcrunch (other niche blogs) • Buy Traffic/Ads • Measure/Improve “link acquisition” Conversion Rate

  17. Blogger Product Reviews

  18. Example

  19. Process • Meet Bloggers in Person, through Contacts • Send Bloggers Free Stuff • Follow Up with Email • Don't Ask for a Link; Ask for a Review • The Smaller the Blogger and the Bigger your Brand,the more likely you'll get the review

  20. Content Partnerships

  21. Example

  22. Process • Identify Sources that Could Use Your Feed/Content • Get in Touch and Offer to Power for Free • If You Really Want it, Offer to Pay for the Branding • Make Sure to Get Live Links

  23. Blog Incubation

  24. Example

  25. Process • Put Out Ads for Bloggers • Have Them Use Existing Sites or • Give them a Marketing Plan to Grow their New Blogs • Explain the Messaging/Marketing You Want • Turn 'em Lose

  26. Get in touch:rand@seomoz.org Helpful Resources: • www.seomoz.org/dp/pubcon2008 (SEOmoz's Pubcon Slides) • www.seomoz.org/blog/the-art-of-buying-links-under-the-radar

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