Project SPARTA. Why Choose AT&T?. - It must be our unique operating systems! - It must be our network because we’re the only ones launching LTE! - Maybe its because we are listed under “A” in the yellow pages! Wait, what are the yellow pages???
- Welcome Customers to the store with a warm, friendly and genuine greeting.
- Use the customer’s name whenever possible.
- Give customers your undivided attention.
- Maintain a positive attitude with every customer.
- Walk customers to the door, thank them, and give a warm, friendly goodbye.
These are great! But what are the “degrees of right”?
We have 89 managers managing 5 key behaviors 445 different ways.
So what do we do? Anything. Something. So long as we just don’t sit there. If we screw it up, start over. Try something else. If we wait until we’ve satisfied all the uncertainties, it may be too late. Lee Iacocca