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Once Proudly Web Only… (NYT)

Once Proudly Web Only… (NYT). Change: - 2007: “(Opening) Stores were a bad economic decision ” - 2012: “ E-commerce does not mean that the offline world is going away ”  A takeaway 2. New idea about offline stores: Store as a showroom  A takeaway. Once Proudly Web Only… (NYT).

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Once Proudly Web Only… (NYT)

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  1. Once Proudly Web Only… (NYT) Change: - 2007: “(Opening) Stores were a bad economic decision” - 2012: “E-commerce does not mean that the offline world is going away”  A takeaway 2. New idea about offline stores: Store as a showroom  A takeaway

  2. Once Proudly Web Only… (NYT) 3. An Example of a New Type of Offline Store - Appointment only: - Partitioning attributes: fit and look  ??? color and design  ??? - A challenge : From Web to Offline Store 4. What is Your Key Takeaway?

  3. Big Brewers Are Sidling into Retail Issue: Legal restrictions Brewers’ Responses: Brew-pubs Licensing Benefits: Marketing, shelf space Potential Danger of the strategy

  4. Liquor Sales In Washington What is the key issue here? Costco’s Arguments - Government Store - Bypass distributors Liquor Distributors’ Argument Result of the Ballots Whose view do you support and why?

  5. How Automakers Keep You Coming Back Your Favorite Car Brand? Why is loyalty important for automakers? Tools for loyalty Incentives Dealer services Financing Loyalty and Resale Value (Chart)

  6. Barnes & Noble To Whittle Its Stores (WSJ) What are the two key threats for B&N? Decision: Number of stores from 689 to 450 to 500. “Mainstream booksellers eventually will become a thing of the past” What can B&N do to survive and thrive?

  7. Is J. C. Penney Backpedaling? Penney’s Big Strategy Change in 2012 Is it working? Why or Why not? Any Lesson(s) to learn?

  8. Coke’s Distribution Problem (circa 2006) Historical Background - Current distribution system for soda pops - Why current system? - Problems of the current system 2. What is the key issue? Coke’s view versus independent Coke Bottler’s view (www.beverage-digest.com) 3. Enter the Wal-Mart! - Direct-to-Store Delivery  Direct-to-Warehouse Delivery - National Account Management Issue 4. Lawsuit and Settlement

  9. Wine Distribution (Circa Sep 2008) State Response to Supreme Court Ruling in 2005 More States To Permit Direct Shipping Made it hard to order Discrimination against Big, Out-of-State Wineries (from West Coast) http://www.freethegrapes.org New Players: Amazon.com; WSJ; NYT www.wsjwine.com Efforts to Knock Down Shipping Restrictions Mixed Success Indiana case: State cannot bar shipments by out-of-state wineries to retailers. 4. Learning points: Antitrust and Consumer Welfare; (Slow) Channel Evolution

  10. Dell To Go Private Background of Dell (Short Video) Evolution of Personal IT device Dell’s Current Market Position Changes in Market Place From Individual Computing To Networked Computing Server Market and Cloud Computing 5. Why Go Private? 6. Michael Dell’s scorecard after 2007 and the future

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