Digital Marketing

1. Digital Marketing By Edward Clay www.ejcproductions.com (239) 249-8026 edward@ejcproductions.com

2. Housekeeping Please write down your questions. There are specific times designated for them to be asked

3. Topics for today Why to use video on a website How to make a Facebook profile What is Google Places/Local Easy SEO in a nutshell

4. Tips for the Online World Tip #1 Spend the Money. Know when to be frugal and when you’re actually making an investment.

5. Tips for the Online World Tip #2 Put your face on your website. People actually like to know who they are dealing with.

6. Tips for the Online World Tip #3 Try, Try, Try, Try and then Try again. TRY SOMETHING!!!!!!! The web is always changing. Follow the trends, educate yourself and grow your business, or hire someone who will.

7. Tips for the Online World Tip #4 Research your successful competition. Look at their model and learn from it. This can be hard if you don’t know who or where to go. But this is also where you can utilize people like us speaking here today to This can be hard if you don’t know who or where to go. But this is also where you can utilize people like us speaking here today to

8. Tips for the Online World Tip #5 Don‘t have your son/nephew/neighbor’s child DO ANYTHING unless they are a professional. (That means they get paid weekly.) When in doubt, farm it out!

9. If a picture is worth a thousand words….. Then a video must be worth 30,000 words…

10. Web Videos Video Marketing

11. Web Videos Video Marketing What do people see when they land on your website? Do they view your site like a glorified business card? Do they even know who you (the owner) is? How can you use this tool today?

12. Web Videos Video Marketing

13. Web Videos Video Marketing Ideas for videos :30 Testimonials 2:00 Gimmicks 1:00 Introduction video Something that engages your audience Regularly updated

14. Web Videos Video Marketing Web Based or Online Video are very effective at enlarging your brand or drawing more clients to your establishment. Television is also still a viable medium to grow your business Lastly.. Social Media Makes Viral Videos

15. Web Videos Video Marketing

16. Video Questions

17. Please Stand Up

18. Please Stand Up

20. People on Facebook More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook

21. Activity on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

22. Global Reach More than 70 translations available on the site About 70% of Facebook users are outside the United States Over 300,000 users helped translate the site through the translations application

23. Platform More than one million developers and entrepreneurs from more than 180 countries Every month, more than 70% of Facebook users engage with Platform applications More than 550,000 active applications currently on Facebook Platform More than one million websites have integrated with Facebook Platform More than 150 million people engage with Facebook on external websites every month Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook

24. Mobile There are more than 200 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

25. Let’s build a profile

65. Facebook Fan Pages / Groups A facebook fan page is similar to a profile page only it can have multiple administrators It is primarily used for businesses and or certain sub groups but can be really used for anything We’ll talk more about fan pages and groups at a later seminar.

66. Questions?

67. Break… 10 Min

68. Number of views First video 156,879,964 Second version 13,450,532

69. Break… 10 Min

70. Number of Views 12,222,494

71. Break… 10 Min

72. Number of Views 250,122,344 Views

73. Google Places/Local

82. A Quick look at SEO Search Engine Optimization

84. SEOFrom Google itselfhttp://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769 Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages. Keep the links on a given page to a reasonable number. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

85. SEO in a nutshell What is on your home page? Is it flash? Is it pictures? Is it all text Is it a mix of pictures and text and flash and smiles?

86. SEO in a nutshell Provide what your audience is looking for If you serve pizza make sure pizza is written in your content. If you service cars, make sure you say that you service cars in you content. Don’t just show a picture or think because your logo says you do this that the googlebot will know.

87. SEO in a nutshell If you have these things in order you will see a measurable difference in about a month. If you’re still having problems and have done this, then we need to talk more later.

88. QuestionsDigital Marketing By Edward Clay www.ejcproductions.com (239) 249-8026 edward@ejcproductions.com