Digital Marketing Psychology

1. Digital Marketing Psychology In the Digital Age, Neuromarketing During the COVID-19 maelstrom, digital marketing exploded as a must-have life hack for most firms. And as marketers, we were obliged to consider the technology required and study digital analytics in order to decipher the shifting buying habits. We've all heard the adage, "put the consumer at the centre of every campaign." As a result, understanding human behaviour and reaching out to our target customers via digital media becomes critical. Remember that most digital marketing services initiatives aim to elicit some type of brain activity that will result in a desired behaviour (e.g.buying a product). Renowned authors such as Nir Eyal and James Clear have been essential in decoding Dr. BJ Fogg's The Behaviour Model and have written on how psychologically designed goods or/and services may impact behaviour. So, what precisely is Dr. B J Fogg's Behaviour Model? According to Dr. B J Fogg's concept, three factors must be present for a behaviour to occur: B=MAP Behaviour (B) occurs when Motivation (M), Ability (A), and a Prompt (P) all coincide at the same time. The model of B J Fogg offers three distinct advantages: 1. It is simple to explain and put into practise. 2. It is ubiquitous and may be utilised for marketing efforts in any business because all industries have a human aspect in common. 3. It is pretty complete; with just one model, you can correct more than 80% of your behavioural knowledge for digital marketing. The following is a basic step-by-step strategy for applying the Fogg Model of Behaviour to any digital campaign: 1. Determine whether or not your prospects are motivated to take the action you want them to do. Subscribing, signing up for an offer, completing a purchase, and so forth. 2. If they aren't motivated, find a means to make the offer more appealing to them in order to encourage them. 3. Next, determine if the activity you're requesting is simple for them or complicated and daunting, or seen to be such. It might be that they believe the decision will cost them too much, that the danger is too great, or that the intricacy of the situation causes them to delay making a decision. 4. If this is the case, simplify the process. Use conversational language on your website, social media, and videos, and emphasise how simple the procedure is and how your assistance is always accessible.

2. 5. Finally, keep in mind that the behaviour will not occur in the absence of a trigger. On every webpage or social media post, include a clear CTA (Call to Action). If the user must click a button, such as "add to cart" or "Submit," make it visible, large, and in a colour that contrasts with the page backdrop. Such basic measures highlight the trigger and improve the likelihood of the desired action being executed. So, how can we apply this paradigm to Digital Marketing? Simply said, by monitoring how people react to your campaigns or adverts. Consider the following two examples: Example 1: Visitors to your website do not sign up for your newsletter. In this situation, their skill or ease of subscription is quite low, but their motivation is much worse. You may boost registration motivation by providing a 20% discount coupon or a free e-book. It's also conceivable that they missed the registration box on your website. There was no trigger to prompt action in this circumstance. If signups are vital to your business, you may add a popup box to activate the behaviour. Example 2: People are seeking for a complicated B2B solution, such as the one you provide. They click on a Google Ad you're running but do not proceed. This might be because they believe the procedure is overly difficult or pricey (missing ability). You may help by saying things like, "Our prices are the best in the market." It simply takes 10 minutes to begin with our complimentary professional SEO consultation." This may boost their chances of becoming a lead. The competence necessary in the first scenario was low, but the motivation was much lower. By rewarding the behaviour, you can tilt the scale. The drive to discover a solution was great in the second situation, but so was the perceived competence necessary. You may make the procedure easier by using less daunting terms and phrases like "step by step assistance" or whatever else applies to your situation. In all circumstances, a clear, visible trigger (also known as a "Call to Action" in digital marketing) is necessary. To summarise, a marketer may create consumer joy using digital media at a low cost by a) changing the real nature of the product by changing perceptions and b) interfering extremely near to the point where purchasing choices are made. Understanding human behaviour and becoming digital can therefore assist organisations and brands in maintaining a strong link with their target customers, regardless of what 2022 throws at us!