1 / 15

What is SEO

all about seo

iShinetrade1234
Download Presentation

What is SEO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lecture No.1SEO What IS SEO? SEO Stands for “Search Engine Optimization”. It consists of two words “Search Engine and Optimization”. It is a process of making your Website / Web Pages better for search engines, so that it can rank higher. There are two types of seo. On-Page SEO Off-Page Seo What is Optimization? Optimization means the action of making the best of most effective use of a situation of resources.

  2. Search Engine • What is a Search Engine? • A search Engine is a Software System that is designed to search out the information from the world wide web according to the user's query. There are many types of Search Engines, such as Google, Yandex, Bing, DuckDuckGo, etc.

  3. How does Search Engine Work? • You search your relevant products, the google crawler / spider crawls the data and put the information to their disk, the indexer categories local server data of the search engine. Indexer categories the data into different Categories to show relevant products / pages. • 1)Crawler/ Spider  • 2)Indexer • 3) Ranking Algorithm

  4. Do we optimize search engines in SEO? • No, We do not optimize search engines in SEO. We optimize our website / Web pages within search engine. What is the importance of Search Engines in life? • Without Search Engines you have to memories all the URLs without any mistake like you remembered numbers in the past. Search engines make life easier for the user.

  5. Lecture No.2 SEO Techniques What are the Techniques of SEO? • Ans: There are Three Techniques of SEO • White Hat SEO • Black Hat SEO • Gray Hat SEO How many ways do we use SEO Techniques? There are three ways of doing work, first is the right way and second one is the wrong way. And the third one is a little bit of corruption.

  6. What is White Hat SEO? It is also called “Ethical or Organic SEO”. White hat seo includes optimizing your website following the restrictions imposed by the search engines. In White hat SEO We Focus on Human Audience. White Hat SEO techniques: • Optimize quality content • Make relevant strong backlinks • Focus on sitemaps  • Relevant internal links • Technical aspects • Better User Experience

  7. What is Black Hat SEO? • It is also called “Unethical or Inorganic SEO”. Black hat SEO includes unethical techniques which are disapproved of by search engines. • Black Hat SEO techniques: • Clocking ( HTML Cloaking, JAVA Cloaking, Client Server Cloaking, etc.) • Keyword Stuffing • Duplicate Content • Hidden Text Links • Link Spamming • Link farming

  8. What is Gray Hat SEO? • Combine Both White and Black Hat SEO Techniques makes Gray Hat SEO. • 95% White Hat and 5% Black Hat SEO makes Gray Hat SEO.

  9. Lecture No.3 SEO Types How many types of SEO? • There are two types of seo. • On-Page SEO • Off-Page Seo What is On-Page? On-Page refers to optimizing the parts of your Website you control like content, HTML, Title, Description, URLs etc. What is Technical SEO? Technical SEO is a part of On-Page SEO. Techniques of Technical SEO: • Web Page / load time speed • Structure of Website • SitemapRedirect Pages (301, 302, 404, soft 404, etc) • Mobile Friendliness • Robot.txt • Fixed Duplicate indexing, etc.

  10. SEO Types • What is Off-Page SEO? Off-Page SEO focuses on the ranking factors that occur outside of your website like brand mentions and backlink techniques. • Optimize HTML File • Content Optimization • Keyword Rich Content / Schema • Optimized URLs • Image Optimization • Technical Aspects of Websites etc. • Backlinks • Domain Authority • Social Links

  11. Lecture No.3 “Google Algorithm” What are Google Algorithms? Google Algorithms are a complex System that is used by Google to deliver webpages ranked by relevance on its search engine result Page (SERP’s). What is a Page Rank Algorithm? How does it work? Page rank algorithm was invented by Larry page ( Founder of Google) in 1998. Google Consider the Zoot factor to give ranking to your website. Google updates some Algorithms time to time to increase its quality. Top 5 Google Algorithms are: • Google Panda • Google Penguin • Google Hummingbird • Google RankBrain • User Experience

  12. What is Google Panda? Established in Feb, 2011, The change aimed to lower the rank of “low quality sites” or “thin sites”, in particular “content forms”, and return higher-quality sites near the top of the search results. Warning: No duplicate Content No plagiarize

  13. What is Google Penguin? Established in 2012. Implemented in 2015-2016. The Penguin penalty largely focuses on identifying poor-quality websites based upon backlinks. Warning: No Link Spamming Create high Authority Links

  14. What is Google Hummingbird? Hummingbird Algorithm focuses on understanding the actual meaning behind a search query, rather than separate terms within it. Warning: No Keyword Stuffing Check time to time keyword Stuffing Make quality content.

  15. What is Google Rankbrain? Rankbrain is a machine learning (Al) algorithm that google uses to sort the search results. Info:   • Use Related Keywords

More Related