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BUILDING STAR CLASS COMPANY. MEMAHAMI KONSEP STAR CLASS COMPANY DI BIDANG AGRIBISNIS. PRINSIP MEMBANGUN A STAR CLASS COMPANY. Konsep Kualitas Konsep Strategi & Manajemen Konsep Operasional Konsep Pemasaran. Konsep kualitas. Kualitas memiliki jenjang level : Core of Quality

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building star class company

BUILDING STAR CLASS COMPANY

MEMAHAMI KONSEP STAR CLASS COMPANY DI BIDANG AGRIBISNIS

prinsip membangun a star class company
PRINSIP MEMBANGUN A STAR CLASS COMPANY
  • KonsepKualitas
  • KonsepStrategi & Manajemen
  • KonsepOperasional
  • KonsepPemasaran
konsep kualitas
Konsepkualitas

Kualitas memiliki jenjang level :

  • Core of Quality

Level kualitas minimal :

 Produk berjalan baik scr fungsional

 Spesifikasi yang disebutkan sesuai

dengan produk riil

 Kemasan

  • Marketable Quality

Core of quality + punya daya saing

 jaminan kualitas

slide4

Expectation Quality

Marketable + Emotional benefit

(penumbuhan rasa gengsi, status)

  • Quality Exellence

Tarafsempurna

 Reputasidanpopularitas

konsep kualitas1
Konsepkualitas

Kualitasdalam entrepreneurship :

  • Little Q

Kualitas yang akandiberikanpadakonsumen

  • Big Q

Kualitas personal produsenygmempengaruhikonsumenuntukbeliproduk

  • Large Q

Kualitas lain ygmempengaruhi

Ex : Infrastuktur

konsep operational
Konsep operational

10 C :

Corporate culture

Concern

Care

Character

Credibility

Control

Communication

Creative

Comfort & Convinience

Cost & Compensatiton

faktor evaluasi kualitas
Faktorevaluasikualitas
  • What do you see ?
  • What do you smell ?
  • What do you feel ?
  • What do you think abaout the product ?
  • What do you touch ?
  • What do you hear ?
  • What do you get ?
keuangan
keuangan
  • Pengetahuan keuangan & Nilai uang
  • Manajemen Keuangan
  • Pencatatan & Laporan Keuangan
  • Proyeksi Penjualan & Beban
strategi pemasaran
Strategipemasaran
  • Segmentasi
  • Targetting
  • Positioning
  • Product development
  • Pricing
  • Distribution Channel
  • Marketing communication
  • Selling
aktivitas kegiatan pemasaran
Aktivitaskegiatanpemasaran
  • Konsepproduksi
  • Konsepproduk
  • Konseppenjualan
  • Konseppemasaran
selling skill
Selling skill

Arts of selling skill :

  • Personality
  • Knowledge
  • Idea & Creative
  • Selling skill
  • Concept