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Monopolize Your Market and Eliminate The Competition!. Marketing Executive: Timothy Geiger.

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slide1

Monopolize Your Market

and

Eliminate The Competition!

Marketing Executive: Timothy Geiger

slide2

Timothy Geiger is a very experienced marketing manager and devoted team leader. With over 20 years of management leadership. You will see how the back shop will exceed an absorption rate of over 85% and push 100%with the partial evidence you are about to see.

  • You ask how is he going to do this?
  • By extracting and populating intelligence from over 32 databases including:
      • IRS
      • Bureau of Labor and statistics
      • Us census
  • Leverage the layers of information for the greatest marketing efficiency
  • Competitive analysis that is unmatched by large advertising firms
  • Customer-relationship development through lubricants
  • Selling finance and insurance products that drive car owners to the dealership service department.
  • Retaining existing customers.
  • Your organization will grow and profit, because he does not fail. He has excelled internationally in sports as a young adult and has carried that mentality all through life and business with a 100% commitment to success!
slide3

Monopolize Your Market

and

Eliminate The Competition!

Monopolize Your Market

and

Eliminate The Competition!

Local Market Intelligence Profiling

Automotive Group

Orlando DMA

slide4

Management Objective

1

  • In Business, His Knowledge Is Powerful.
  • You Will:
    • Properly allocate recourses against the market opportunities
    • Gain a competitive edge in a highly competitive market
    • Capture savings
    • Generate efficiency
    • Make decisions with confidence
    • Acquire new customers in all departmentswith cross communications.
    • Deliver a consistent feel and message with the common goal “keep and grow your dealership customer base”.
slide6

Indentify High Value Prospects

3

Orlando DMA Full Market Survey Adults 18+

Household currently owns a Chrysler or Dodge or Jeep

  • Preliminary Strategies
    • Utilize information identify clusters of high value prospects on a geographical and marketing basis
  • Utilize information to formulate media & marketing strategy
slide7

Indentify High Value Prospects

4

Orlando DMA Full Market Survey Adults 18+

Household currently owns a Chrysler or Dodge or Jeep

  • Preliminary Strategies
    • Utilize information identify clusters of high value prospects on a geographical and marketing basis
  • Utilize information to formulate media & marketing strategy
slide8

Layering High Value Prospects

5

Orlando DMA Full Market Survey Adults 18+

Household currently owns a Chrysler or Dodge or Jeep

Currently Owns-Other Identifying Characteristics – “Partial List”

  • Income
  • Marital Status
  • Employment – White vs. Blue
  • Employment – Job description
  • Employment Status
  • Employment – Commute Times
  • Sex
  • Education
  • Home – Own Vs. Rent
  • Home Value
  • Roads Traveled
  • Miles Traveled
  • Lifestyle – Events Attended
  • Lifestyle – Activities Participated In
  • Principal Decision Maker - Category
  • Buying Patterns – Primary Reason Choose Dealer
  • Buying Patterns – Miles Driven to Dealer
  • Buying Patterns – What HH Plans to spend On New Vehicle
  • Buying Patterns – What HH Plans to spend On Used Vehicle
  • Buying Patterns – What HH Plans to spend On Lease Vehicle
  • Buying Patterns – New Vehicle HH Intends to Buy by Type
  • Buying Patterns – # of Vehicles in HH
  • Buying Patterns – Internet Sites Shopped
slide9

Indentify High Value Customer Prospects

Trending Target Activity Over Time

6

Theme Consumer Expenditure Five Year Projections (2016)

Detail Average Expenditure Transportation New Vehicle Purchase New Car Purchased by Carrier Route

Theme Consumer Expenditure Current Year Expenditures (2011) Detail Average Expenditure Transportation New Vehicle Purchase New Car Purchased by Carrier Route

SUBJECT SITE

SUBJECT SITE

  • Preliminary Strategies
    • Geographically identify areas in and around the dealership that present growth opportunities
  • Geographically identify areas in and around the dealership that present instability
slide10

Indentify High Value Business Opportunities

7

Other Business Mapping Category Activity – “Partial List”

  • New Truck Purchases
  • Used Car Purchases
  • Used Truck Purchase
  • Vehicle Service & Maintenance
  • Vehicle Body Repair
  • DMA
  • Trade Area
  • Zip Code
  • Block group
slide11

Indentify High Value Marketing Opportunities

Charting Activity – Demographics - Partial List

Carrier Route Example

8

  • FUNCTIONALITY
    • Establish value of a particular geography against other high value geographies
    • Program Management Tool
    • - i.e. Product Mix to advertise
    • Unique insights about particular high value geographies
  • OTHER GEOGRAPHIES
    • DMA
    • Trade Area
    • Zip Code
    • Block Group
slide12

Indentify High Value Targeted Customers

Spending Activity – Identify Repair & Buyers”

Carrier Route Example – Partial List

9

  • Knowledge Turned to Profits
    • Know what message to deliver to what carrier route and block group at the lowest possible cost across all media mix.
    • First carrier rout is 122%above average to purchase a new vehicle
    • First carrier rout is 82% above average to purchase a used vehicle
    • First carrier route is spending over $256,000 on auto repair compared to the 2nd route.
    • This only a very small sample of capability with extreme accuracy.
slide13

Building Brand Loyalty

10

Orlando DMA Full Market Survey Adults 18+

Household currently owns a Chrysler or Dodge or Jeep

  • Preliminary Strategies
    • Expand your Customer base and build loyalty
  • Pull Competitors Customers
slide14

Communicating To Target Customers

11

Orlando DMA Full Market Survey Adults 18+

Household currently owns a Chrysler or Dodge or Jeep

  • Preliminary Strategies
    • Efficiency buying by finding the target client in low cost, high return marketing mix.
  • Utilize information as a negotiation tool for media buying.
slide15

Increase Reach and Frequency with Efficiency

12

Perform comparisons by every media – Partial List

Orlando DMA Full Market Survey Adults 18+

Household currently owns a Chrysler or Dodge or Jeep

  • Newspapers
  • Newspaper – Section Read
  • Newspaper – Read Yesterday
  • Newspaper – Weeklies
  • Mail Advertising
  • Monthly Publications
  • Internet Studies
  • Yellow Pages
  • TV – Broadcast
  • TV – Cable
  • TV – Programming
  • TV – Impact Studies
  • Radio – Stations
  • Radio – Formats
  • Radio – Dayparts
  • Radio - Impact Studies
  • Efficiency buying by finding the target client in lowcost, high return marketing mix.
slide16

Getting A Competitive Edge

13

Know your competition better than they know themselves.

By performing a very detailed competitive analysis on local competitors

You will maximize your strengths and their weaknesses.

Results- improved market share by converting service & sales from competition to your dealership.

Dealer List

  • SECONDARY - Partial
  • Bill Heard Chevrolet
  • Bill Ray Nissan
  • CarMax
  • Central Florida Toyota
  • Coggin Chevrolet
  • Coggin Honda
  • Courtesy Auto Group
  • Greenway Ford
  • PRIMARY
  • Greenway Chrysler/Dodge/Jeep
  • Central Florida Chrysler/Dodge/Jeep
  • Orlando Chrysler/Dodge/Jeep
  • Bob Dance Dodge
  • Daytona International AutoMall
slide17

Getting A Competitive Edge

Know where the competition customers are to convert

14

Orlando DMA Full Market Survey Adults 18+

Household “plans to shop” Greenway Chrysler/Dodge/Jeep or Central Florida Chrysler/Dodge/Jeep

  • Preliminary Strategies
    • Utilize information to purchase radio stations that competitors customers listen.
  • Purchase high value competitors stations to pull their customers.
slide18

Develop Efficiencies & Cost Savings

Example of Creating Efficiency & Savings with TV Buying

15

Before: Automotive National Media House

Auto Service Center In St. Louis

Budget: $87,000

Target: 58%

Freq:8 times

TRP: 724

CCP: Never less than $150.00

After:

Budget: $87,000

Target: 93%

Freq:26 times

TRP: 2388

CCP: $36.40

Results: Over 4 times more efficient with greater targeted penetration and many more times viewed resulting in unmatched sales.

slide19

Success

  • You have a professional that brings more research capability, team leadership, internet marketing, traditional media and evidence that truly shows your business will grow and excel from the following:
  • By extracting and layering intelligence from over 32 databases including:
      • IRS
      • Bureau of Labor and statistics
      • Us census
  • Leverage the layers of information for the greatest marketing efficiency
  • Competitive analysis that is unmatched by large advertising firms
  • Customer-relationship development through lubricants
  • Selling finance and insurance products that drive car owners to the dealership service department.
  • Retaining existing service customers.
  • Build Brand Loyalty
  • Grow Your Business with Fortune 500 Level Marketing
  • Timothy Geiger
  • 850 Collegeville Rd. Collegeville PA, 19426  Cell: 610.304.8933  Email: gogeiger@comcast.net