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Monopolize Your Market and Eliminate The Competition!

Monopolize Your Market and Eliminate The Competition!. Marketing Executive: Timothy Geiger.

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Monopolize Your Market and Eliminate The Competition!

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  1. Monopolize Your Market and Eliminate The Competition! Marketing Executive: Timothy Geiger

  2. Timothy Geiger is a very experienced marketing manager and devoted team leader. With over 20 years of management leadership. You will see how the back shop will exceed an absorption rate of over 85% and push 100%with the partial evidence you are about to see. • You ask how is he going to do this? • By extracting and populating intelligence from over 32 databases including: • IRS • Bureau of Labor and statistics • Us census • Leverage the layers of information for the greatest marketing efficiency • Competitive analysis that is unmatched by large advertising firms • Customer-relationship development through lubricants • Selling finance and insurance products that drive car owners to the dealership service department. • Retaining existing customers. • Your organization will grow and profit, because he does not fail. He has excelled internationally in sports as a young adult and has carried that mentality all through life and business with a 100% commitment to success!

  3. Monopolize Your Market and Eliminate The Competition! Monopolize Your Market and Eliminate The Competition! Local Market Intelligence Profiling Automotive Group Orlando DMA

  4. Management Objective 1 • In Business, His Knowledge Is Powerful. • You Will: • Properly allocate recourses against the market opportunities • Gain a competitive edge in a highly competitive market • Capture savings • Generate efficiency • Make decisions with confidence • Acquire new customers in all departmentswith cross communications. • Deliver a consistent feel and message with the common goal “keep and grow your dealership customer base”.

  5. Intelligence Profiling For Success 2

  6. Indentify High Value Prospects 3 Orlando DMA Full Market Survey Adults 18+ Household currently owns a Chrysler or Dodge or Jeep • Preliminary Strategies • Utilize information identify clusters of high value prospects on a geographical and marketing basis • Utilize information to formulate media & marketing strategy

  7. Indentify High Value Prospects 4 Orlando DMA Full Market Survey Adults 18+ Household currently owns a Chrysler or Dodge or Jeep • Preliminary Strategies • Utilize information identify clusters of high value prospects on a geographical and marketing basis • Utilize information to formulate media & marketing strategy

  8. Layering High Value Prospects 5 Orlando DMA Full Market Survey Adults 18+ Household currently owns a Chrysler or Dodge or Jeep Currently Owns-Other Identifying Characteristics – “Partial List” • Income • Marital Status • Employment – White vs. Blue • Employment – Job description • Employment Status • Employment – Commute Times • Sex • Education • Home – Own Vs. Rent • Home Value • Roads Traveled • Miles Traveled • Lifestyle – Events Attended • Lifestyle – Activities Participated In • Principal Decision Maker - Category • Buying Patterns – Primary Reason Choose Dealer • Buying Patterns – Miles Driven to Dealer • Buying Patterns – What HH Plans to spend On New Vehicle • Buying Patterns – What HH Plans to spend On Used Vehicle • Buying Patterns – What HH Plans to spend On Lease Vehicle • Buying Patterns – New Vehicle HH Intends to Buy by Type • Buying Patterns – # of Vehicles in HH • Buying Patterns – Internet Sites Shopped

  9. Indentify High Value Customer Prospects Trending Target Activity Over Time 6 Theme Consumer Expenditure Five Year Projections (2016) Detail Average Expenditure Transportation New Vehicle Purchase New Car Purchased by Carrier Route Theme Consumer Expenditure Current Year Expenditures (2011) Detail Average Expenditure Transportation New Vehicle Purchase New Car Purchased by Carrier Route SUBJECT SITE SUBJECT SITE • Preliminary Strategies • Geographically identify areas in and around the dealership that present growth opportunities • Geographically identify areas in and around the dealership that present instability

  10. Indentify High Value Business Opportunities 7 Other Business Mapping Category Activity – “Partial List” • New Truck Purchases • Used Car Purchases • Used Truck Purchase • Vehicle Service & Maintenance • Vehicle Body Repair • DMA • Trade Area • Zip Code • Block group

  11. Indentify High Value Marketing Opportunities Charting Activity – Demographics - Partial List Carrier Route Example 8 • FUNCTIONALITY • Establish value of a particular geography against other high value geographies • Program Management Tool • - i.e. Product Mix to advertise • Unique insights about particular high value geographies • OTHER GEOGRAPHIES • DMA • Trade Area • Zip Code • Block Group

  12. Indentify High Value Targeted Customers Spending Activity – Identify Repair & Buyers” Carrier Route Example – Partial List 9 • Knowledge Turned to Profits • Know what message to deliver to what carrier route and block group at the lowest possible cost across all media mix. • First carrier rout is 122%above average to purchase a new vehicle • First carrier rout is 82% above average to purchase a used vehicle • First carrier route is spending over $256,000 on auto repair compared to the 2nd route. • This only a very small sample of capability with extreme accuracy.

  13. Building Brand Loyalty 10 Orlando DMA Full Market Survey Adults 18+ Household currently owns a Chrysler or Dodge or Jeep • Preliminary Strategies • Expand your Customer base and build loyalty • Pull Competitors Customers

  14. Communicating To Target Customers 11 Orlando DMA Full Market Survey Adults 18+ Household currently owns a Chrysler or Dodge or Jeep • Preliminary Strategies • Efficiency buying by finding the target client in low cost, high return marketing mix. • Utilize information as a negotiation tool for media buying.

  15. Increase Reach and Frequency with Efficiency 12 Perform comparisons by every media – Partial List Orlando DMA Full Market Survey Adults 18+ Household currently owns a Chrysler or Dodge or Jeep • Newspapers • Newspaper – Section Read • Newspaper – Read Yesterday • Newspaper – Weeklies • Mail Advertising • Monthly Publications • Internet Studies • Yellow Pages • TV – Broadcast • TV – Cable • TV – Programming • TV – Impact Studies • Radio – Stations • Radio – Formats • Radio – Dayparts • Radio - Impact Studies • Efficiency buying by finding the target client in lowcost, high return marketing mix.

  16. Getting A Competitive Edge 13 Know your competition better than they know themselves. By performing a very detailed competitive analysis on local competitors You will maximize your strengths and their weaknesses. Results- improved market share by converting service & sales from competition to your dealership. Dealer List • SECONDARY - Partial • Bill Heard Chevrolet • Bill Ray Nissan • CarMax • Central Florida Toyota • Coggin Chevrolet • Coggin Honda • Courtesy Auto Group • Greenway Ford • PRIMARY • Greenway Chrysler/Dodge/Jeep • Central Florida Chrysler/Dodge/Jeep • Orlando Chrysler/Dodge/Jeep • Bob Dance Dodge • Daytona International AutoMall

  17. Getting A Competitive Edge Know where the competition customers are to convert 14 Orlando DMA Full Market Survey Adults 18+ Household “plans to shop” Greenway Chrysler/Dodge/Jeep or Central Florida Chrysler/Dodge/Jeep • Preliminary Strategies • Utilize information to purchase radio stations that competitors customers listen. • Purchase high value competitors stations to pull their customers.

  18. Develop Efficiencies & Cost Savings Example of Creating Efficiency & Savings with TV Buying 15 Before: Automotive National Media House Auto Service Center In St. Louis Budget: $87,000 Target: 58% Freq:8 times TRP: 724 CCP: Never less than $150.00 After: Budget: $87,000 Target: 93% Freq:26 times TRP: 2388 CCP: $36.40 Results: Over 4 times more efficient with greater targeted penetration and many more times viewed resulting in unmatched sales.

  19. Success • You have a professional that brings more research capability, team leadership, internet marketing, traditional media and evidence that truly shows your business will grow and excel from the following: • By extracting and layering intelligence from over 32 databases including: • IRS • Bureau of Labor and statistics • Us census • Leverage the layers of information for the greatest marketing efficiency • Competitive analysis that is unmatched by large advertising firms • Customer-relationship development through lubricants • Selling finance and insurance products that drive car owners to the dealership service department. • Retaining existing service customers. • Build Brand Loyalty • Grow Your Business with Fortune 500 Level Marketing • Timothy Geiger • 850 Collegeville Rd. Collegeville PA, 19426  Cell: 610.304.8933  Email: gogeiger@comcast.net

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