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Kelly White | Silvertail Software Inc. Microsoft MVP – Windows Phone Development Email: kelly@whitepdx.com Blog: http ://kelly.whitepdx.com. Making Money with Windows Phone 7. About Me. Web Developer since (2000) Started in mod_perl Switched to C# and .NET (2002)

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Making money with windows phone 7

Kelly White | Silvertail Software Inc.

Microsoft MVP – Windows Phone Development

Email:kelly@whitepdx.com

Blog:http://kelly.whitepdx.com

Making Money withWindows Phone 7


About me
About Me

  • Web Developer since (2000)

    • Started in mod_perl

  • Switched to C# and .NET (2002)

  • Startup Junkie (2008-2010)

  • Independent Consultant


Agenda
Agenda

  • Polling Audience (5 min)

  • List Questions you have (5 min)

  • Alchemy Case Study (30 min)

  • Marketplace Enhancements in Mango (15 min)

  • General Q&A (15 min)


Polling the audience
Polling the Audience

  • Would like to build an app and get rich?

  • What is your expertise?

    • Downloaded the WP7 tools

    • Built a WP7 app

    • Had a submission rejected

    • Had a submission approved

  • What is your monetization strategy?

    • e.g. ad revenue, sales, consulting


  • Any specific questions
    Any Specific Questions?

    • How many hours does it really take?

    • Must I first have a device?

    • What if I don't think I have a good idea?

    • Is a designer really necessary?

    • How can I build a game and compete against Xbox Live?

    • What else?


    Alchemy case study
    Alchemy Case Study

    • Demo

    • Initial numbers

    • Updates and change in strategy

    • More numbers

    • Next Steps


    Marketplace enhancements
    Marketplace Enhancements

    • Some in Mango

    • Some in July


    General q a
    General Q&A

    • Excited?


    Contact
    Contact

    Kelly White | Silvertail Software Inc.

    Microsoft MVP – Windows Phone Development

    Mobile: 503.250.3755

    Email: kelly@silvertailsoftware.com

    Web: http://www.silvertailsoftware.com/