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Windows Phone 7. Windows Phone 7 Development. Paul Foster . @ paulfo http ://wotudo.net paulfo@microsoft.com . Developer Evangelist. Microsoft Ltd. Three Red Threads. Personal – your day, your way. Relevant – your people, your location. Connected – your stuff, your peace of mind.

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windows phone 7 development

Windows Phone 7Development

Paul Foster

@paulfo

http://wotudo.net

paulfo@microsoft.com

Developer Evangelist

Microsoft Ltd

three red threads
Three Red Threads

Personal – your day, your way

Relevant – your people, your location

Connected – your stuff, your peace of mind

broad support for new design
Broad support for new design

“Microsoft is about to

leapfrog Apple and

every other player in

the mobile space.”

“Windows Phone is bold, dynamic and inventive, and succeeds in making some elements of Apple’s iPhone look staid..”

Claudine Beaumont

“Windows Phone 7’s User Interface: Microsoft Has Out-Appled Apple. Well done, Redmond.”

Jesus Diaz – Gizmodo, via Twitter

“The interface looks LUSH. It's all swooshy and swoopy and full of pretty things. Awesome.”

Mark Walton GameSpotU.K., via Twitter

“…Microsoft is bringing something new, something different in terms of user experience. A lot of simplicity …” 

“This is not an evolution but a seismic shift.”

our users are waiting for wp7
Windows Phone for BusinessOur users are waiting for WP7

We have millions of loyal users worldwide who want to use our products and are waiting for Windows Phone 7

Over 4B WW Queries Each Month!

Over 459M Unique Users

368M People Using Hotmail!

25M People

On Xbox Live!

Over 303M Users Each Month

530M Active Windows Live IDs!

Building demand and revenue

progress in six weeks
Progress in six weeks
  • Almost 3000 apps and games in the Marketplace
  • 80% increase in developer registrations since September
  • 15000 developers creating apps for the Windows Phone 7
  • SDK Downloads: 500k+ Worldwide
the world of consumer
The world of consumer

Consumer

Business

Cert mgmt

XNA

Silverlight

MDM

SharePoint

Outlook

EAS

SQLCE

Encrypted endpoint

Multi-tasking

Sync Framework 4.0

hardware platform
Hardware Platform

Capacitive touch

4 or more contact points

800 (480)

Sensors

A-GPS, Accelerometer, Compass, Light, Proximity

Camera

5 mega pixels or more

Multimedia

Common detailed specs, Codec acceleration

Memory

256MB RAM or more, 8GB Flash or more

GPU

DirectX 9 acceleration

CPU

ARMv7 Cortex/Scorpion or better

Hardware buttons | Back, Start, Search

480 (320)

development tools
Development Tools

Silverlight & XNA Project Types

Emulator

Visual Studio Debug

Blend for Phone

Express

- Emulator

- Device

Developer Registration Tool

XAP Deployment Tool

Windows Phone Developer Tools

(WPDT)

the application platform
The Application Platform

Tools

Runtime – On “Screen”

Phone Emulator

Sensors

Media

Data

Location

Samples

Documentation

Phone

Xbox LIVE

Notifications

Guides

Community

.NET Framework managed code sandbox

Packaging and Verification Tools

SCREEN

CLOUD

Cloud Services

Portal Services

Notifications

App Deployment

Registration

Marketplace

Location

Identity

Feeds

Validation

MO and CC Billing

Social

Maps

Certification

Business Intelligence

Publishing

Update Management

building applications
Building Applications
  • Modern application UI framework
  • Rapid creation of visually stunning apps
  • Metro-themed UI controls
  • 500,000 developers spanning Windows and web
  • High performance game framework
  • Rapid creation of multi-screen 2D and 3D games
  • Rich content pipeline
  • Mature, robust, widely adopted technology
  • Xbox 360, Windows, and Zune
a unique value proposition
A unique value proposition

Together with Microsoft, you can create seamless experiences that combine the magic of software with the power of the Internet across a world of devices

realizing the multi screen vision
Realizing the multi-screen vision

Single set of easy-to-use tools for creating richer, deeper applications

Knowledge is transferrable across phone, web, PC

Building applications that work on the desktop, the television, the phone and the web

what this means for you
Windows Phone for BusinessWhat this means for you

Winning together

Microsoft is committed to taking a massive share of the growing smartphone market and wants to partner with you

Investments in innovative and unique experiences will attract a large pool of new and existing smartphone users

Much demand will come from Microsoft’s base of loyal users world-wide

Microsoft is gearing up a large and powerful marketing effort fuelled by a significant budget to drive demand for partners

back cover and contact information
Back cover and contact information:

paulfo@microsoft.com

@paulfo

http://wotudo.net