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Exploratory Research: Secondary Data and Exploration Process

Learn about the purpose and process of exploratory research, types of management decision-related secondary sources, and evaluating external information. Understand how to use exploratory research to clarify the research question and use internal data mining techniques. Explore various search strategies and integration of secondary data into the research process.

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Exploratory Research: Secondary Data and Exploration Process

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  1. Chapter 5 Clarifying the Research Question through Secondary Data and Exploration

  2. Learning Objectives Understand... • The purpose and process of exploratory research. • The two types and three levels of management decision-related secondary sources. • The five types of external information and the factors for evaluating the value of a source and its content.

  3. Learning Objectives Understand . . . • The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and, ultimately, investigative questions and measurement questions). • What is involved in internal data mining and how internal data-mining techniques differ from literature searches.

  4. Exploratory Phase Search Strategy Discovery/ Analysis Secondary Sources Search Strategy Expert Interview Group Discussions Individual Depth Interviews

  5. Integration of Secondary Data into the Research Process

  6. Objectives of Secondary Searches • Expand understanding of management dilemma • Gather background information • Identify information that should be gathered • Identify sources for and actual questions that might be used • Identify sources for and actual sample frames that might be used

  7. Conducting a Literature Search Define management dilemma Consult books for relevant terms Use terms to search Locate/review secondary sources Evaluate value of each source and content

  8. Whiteboard technology makes the discussion of symptoms relevant to the management-research question hierarchy easier

  9. Levels of Information Primary Sources: Memos Letters Interviews Speeches Laws Internal records Secondary Sources: Encyclopedias Textbooks Handbooks Magazines Newspapers Newscasts Tertiary Sources: Indexes Bibliographies Internet search engines

  10. Integrating Secondary Data

  11. Indexes/ Bibliographies Directories Dictionaries Types Handbooks Encyclopedias Information Sources

  12. Audience Evaluating Information Sources Purpose Format Scope Evaluation Factors Authority

  13. The Evolution of Data Mining

  14. Data Mining in Business

  15. Data-Mining Process

  16. The Business Research Process

  17. Stage 1: Clarifying the Research Question Management-research question hierarchy process begins by identifying the management dilemma

  18. Management-Research Question Hierarchy

  19. Formulating the Research Question

  20. Types of Management Questions

  21. The Research Question Examine variables Break questions down Fine-Tuning Determine necessary evidence Set scope of study Evaluate hypotheses

  22. Gantt Chart MindWriter Project Plan

  23. Bibliography Bibliographic Database Data Mart Data Mining Data Visualization Data Warehouse Dictionary Directory Encyclopedia Expert interview Exploratory research Handbook Index Individual depth interview Investigative questions Literature search Management question Measurement question Custom-designed Predesigned Primary sources Research questions Secondary sources Source evaluation Purpose Scope Authority Audience Format Tertiary sources Key Terms

  24. Appendices 5a & 5b Bibliographic Database Searches/ Advanced Searches

  25. Searching Databases vs. the Web

  26. Advanced Searching Process

  27. Review of Advanced Search Options

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