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Zulily Transforms Marketing Performance with StrongView: Scalable Solutions for Growth

Zulily faced significant challenges with their previous provider, unable to scale to meet rising business demands. Implementing StrongView in a dedicated hosted environment enabled advanced segmentation and dynamic content delivery. As a result, Zulily successfully delivered 5 million highly personalized messages within just 10 minutes each day. The integration of batch, transactional, and triggered messaging, alongside automated campaign management, has led to new insights into performance metrics. Dave Atchison, VP of Marketing, highlights the marked improvement in sales alerts and customer engagement, crucial for driving purchases.

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Zulily Transforms Marketing Performance with StrongView: Scalable Solutions for Growth

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  1. zulily Achieves Unprecedented Performance • Challenges • Previous provider could not scale to meet their growing list and business requirements • Not able to perform advanced segmentation and dynamic content • Solution • Deployed StrongView in a fully hosted and dedicated environment • Platform configured to meet their scalability and performance requirements • Results • 5 million highly personalized messages delivered in a 10-minute window each day • Fully integrated batch, transactional and triggered messages • Automation of all program aspects: content, lists and campaign execution • New levels of business intelligence for program performance and results

  2. zulily Achieves Unprecedented Performance “Since switching to StrongView, we've seen a significant improvement in the consistency and deliverability of our daily sales alerts, which are a primary driver of purchases.” “With StrongView, we are able to immediately engage new customers and invite them to the next day's sales event, which is key to maintaining momentum with someone joining for the first time.” Dave Atchison Vice President of Marketing zulily

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