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Lunch

Ryan Bale & Nate Pacello. Lunch. Group selected. We chose to try to improve lunch period because it has a bad image among the students. Background Information. Ardrey Kell has three lunch periods Lunch is 25 minutes long

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Lunch

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  1. Ryan Bale & Nate Pacello Lunch

  2. Group selected • We chose to try to improve lunch period because it has a bad image among the students

  3. Background Information • Ardrey Kell has three lunch periods • Lunch is 25 minutes long • If you come into the cafeteria early in the morning you can get free lunch • There are seven lunch lines

  4. Problem? • Most people bring lunch • Lunch food has a negative image among students

  5. Research (survey) • We conducted a survey to find out what students thought about the quality, freshness, and selection of the food • Service, and cleanliness of the cafeteria • How many students buy lunch

  6. Research (Focus group) • We conducted a focus group so we could receive a wider range of answers about problems with lunch and what we could do to improve it

  7. Overall responses (15 Participants) • Food quality on a 1-5 scale: 2.5 • Quality of service on a 1-5 scale: 4 • Drink selection on a 1-5 scale: 3.25 • Cleanliness on a 1-5 scale: 2.75

  8. Survey results • 54% enjoy eating in cafeteria • 77% do not feel that the food is fresh • 27% buy lunch everyday • 63% do not enjoy the food at the cafeteria • 100% believed that the food was accurately priced

  9. Sampling method (Survey) • Cluster Sampling • Interviewed Ms. Shaffer’s fourth block Honors Strategic Marketing class that can be seen as being representative of the whole population • Done to cut down on total amount of interviews needed

  10. Focus Group results • Lunch tables and seats aren’t clean • There are not enough tables for everyone to sit down • Floor is dirty • Takes to too long to pay for food • Food tastes like it is frozen and reused throughout the week • Need more drinks like soda • Priced too high for amount of food given • Should have Chic-fil-A • Need more lunch lines • Lunch needs to be longer • Students prefer to leave campus

  11. Sampling Method (Focus Group) • Quota Sampling • By segment • Specifically selected • Specific number on each segment are interviewed, etc. • Is fully representative

  12. Secondary Source (ciroline.org) • “Nearly 1 in 3 high school campuses across the country allow students to leave campus during lunch” • “one-tenth of the students take advantage of the healthy lunch on campus”

  13. Data Analysis • Cafeteria has low quality food • The food is not fresh • The cafeteria is not very clean • Not a good selection of food • Since the school focuses on health, the taste is not good • People want to leave for lunch • Lunch is too short

  14. Solutions • Take away knight time and make lunch an hour (one lunch, more tables) • Allow students to leave the campus to eat lunch • Allow AK to partner with other restaurants so there will be a more diverse food selection/quality (AK gets a portion of the profits from the food bought from the partners)

  15. Solutions • Take away free breakfast. Use money saved from taking away breakfast to buy higher quality foods and fresher foods • Stricter regulations (Left over food cannot be resold the next day, food has to be made and sold in a certain time frame so it will be considered fresh)

  16. New School Lunch Flyer

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