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Developing a Plan for Advocacy

Developing a Plan for Advocacy. How is planning for advocacy different?. Getting the powerful to make changes not in their short-term interests Working in the public eye Sticking your neck out. Create the plan up front, but make sure it is flexible. When new conditions or opponents emerge

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Developing a Plan for Advocacy

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  1. Developing a Plan for Advocacy

  2. How is planning for advocacy different? • Getting the powerful to make changes not in their short-term interests • Working in the public eye • Sticking your neck out

  3. Create the plan up front, but make sure it is flexible • When new conditions or opponents emerge • When a strategy or tactic does not work • Some people you count on as allies turn against you

  4. A comprehensive plan includes: • Goals • Resources and assets • Support and opposition • Targets and agents of change • Strategy • Tactics

  5. Goals should be SMART+C • Specific • Measurable • Achievable • Relevant • Timed • Challenging

  6. Create an inventory of resources: • Funds • People currently available • People you expect to be available • Contacts • Facilities

  7. Calculating community support A list of: • Allies • Opponents • People who may be allies or opponents

  8. Who needs to make a change?Who can bring it about? For your plan, decide: • Who are the main targets of change • Which agents might bring pressure to bear on the targets

  9. Strategy shows how to reachyour goals Plan strategies that: • Fit your style • Use your resources and allies • Bring about the desired effect on opponents • Are flexible, so you can react to changing developments

  10. Tactics are the action steps Choose tactics that: • Carry out your strategy (don't get sidetracked!) • Don't antagonize people (unnecessarily) • Are doable and cost-effective • Make your group feel good about themselves and what they are doing

  11. Campaign Planning Chart • Goals • Resources and assets • Support and opposition • Targets and agents of change • Strategies • Action steps

  12. Strategy Checklist • Goal: • Strategy: • Does it: • Help us reach our goals? • Use our allies? • Minimize opposition? • Suit our style?

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