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Crafting Effective Advocacy Messages: Strategies for Impactful Communication

Effective advocacy communication aims to inform, persuade, and motivate action within a target audience. To develop compelling messages, identify your primary or influential audience, select credible messengers, and choose the right format and timing for delivery. Ensure content is simple, concise, and consistent, employing appropriate language for maximum impact. Key components include a clear message structure: ideas, language, trusted sources, and the right medium. Consider creating position papers or one-minute messages to convey your advocacy efficiently and effectively.

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Crafting Effective Advocacy Messages: Strategies for Impactful Communication

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  1. DEVELOPING ADVOCACY MESSAGES

  2. ADVOCACY COMMUNICATION: GOAL • TO INFORM • TO PERSUADE • TO MOVE TO ACTION Determine: Target Audience (Primary or Influentials) Select: • Specific Messenger • Determine specific message Content • Format/Media to deliver the message • Time/Place for the message

  3. Advocacy Communication • Simple • Concise • Appropriate Language • Content is consistent/appropriate for format • Credible messenger (Spokesperson) • Tone and language consistent with the message Characteristics of Effective Messages

  4. Advocacy Communication 5 Elements of a Message to Consider • Content/Ideas • Appropriate Language • Messenger/Source (credible/trusted) • Format/Medium to Convey Message • Time/Place

  5. TO HELP COMMUNICATE YOUR MESSAGE You could develop: • A position paper • A core message • A one-minute message

  6. Advocacy Communication • Statement • Evidence • Example • Call to Action The One Minute Message

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