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Digital marketing

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Digital marketing

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  1. Digital marketing

  2. agenda Introduction Types Benefits Scope Job roles and salary

  3. Definition:Digital marketing refers to the use of digital channels and technologies to promote or advertise products and services to targeted customers.Key Components: Search engines, websites, social media, email, mobile apps, online ads.Importance: Reach a global audience, cost-effective, measurable results.

  4. Digital Marketing ChannelsSearch Engine Optimization (SEO)Pay-Per-Click (PPC) AdvertisingContent MarketingSocial Media Marketing (SMM)Email MarketingAffiliate MarketingInfluencer Marketing

  5. SEO (Search Engine Optimization) • Definition: The process of optimizing a website to rank higher in search engine results. • Key Factors: • On-page SEO (keywords, meta descriptions) • Off-page SEO (backlinks, social signals) • Technical SEO (site speed, mobile-friendliness) • Benefits: Increased visibility, organic traffic, credibility.

  6. Definition: A model of internet marketing where advertisers pay each time a user clicks on one of their ads. • Platforms: Google Ads, Bing Ads, Facebook Ads, Instagram Ads. • Advantages: • Immediate traffic • Targeting capabilities • Budget control PPC (Pay-Per-Click) Advertising

  7. Content Marketing Definition: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Types of Content: • Blogs, articles, infographics, videos, podcasts, eBooks. Goal: Build brand awareness, trust, and authority.

  8. Social Media Marketing (SMM) • Definition: The use of social media platforms to promote products, services, or brands. • Popular Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube. • Strategies: • Paid advertising • Organic posts • Community engagement

  9. Email Marketing Definition: Using email to send targeted messages to a group of people to promote products or services. Key Strategies: Personalized emails Automation A/B testing subject lines Benefits: Direct communication, high ROI, and measurable results.

  10. Influencer Marketing Definition: Partnering with influencers to promote products or services. Types of Influencers: Micro-influencers (10K-100K followers) Macro-influencers (100K-1M followers) Mega-influencers (1M+ followers) Benefits: Authentic engagement, trust-building, and extended reach

  11. Analytics & Measurement Tools for Measuring Digital Marketing Success: Google Analytics Social media analytics Email marketing analytics Key Metrics: Traffic, engagement, conversion rates, ROI Importance: Helps optimize campaigns, improve strategies, and track performance.

  12. Digital Marketing Trends • AI and Automation: Chatbots, predictive analytics, content generation. • Video Marketing: Live streams, YouTube, TikTok. • Voice Search Optimization: Increasing use of voice assistants (Alexa, Google Assistant). • Personalization: Tailored customer experiences. • Interactive Content: Quizzes, polls, AR/VR experiences.

  13. Benefits of Digital Marketing • Global Reach: Connect with customers anywhere. • Cost-Effectiveness: More affordable than traditional marketing. • Targeted Campaigns: Reaching the right audience with precise targeting. • Real-Time Feedback & Analytics: Measure performance in real time. • Flexibility & Adaptability: Easily adjust campaigns based on results.

  14. Challenges in Digital Marketing Information Overload: Consumers are bombarded with information. Ad Fatigue: People become desensitized to ads. Staying Updated: Digital marketing trends evolve quickly. Competition: High competition in most industries.

  15. Future Scope of Digital Marketing Increased Personalization: Hyper-targeted ads and personalized content tailored to the individual user, leveraging data and AI. Omni-channel Marketing: Seamless integration of marketing across multiple platforms and touchpoints, ensuring a consistent user experience. Voice and Visual Search: More businesses optimizing for voice search and visual search capabilities. Sustainability and Ethical Marketing: With growing consumer awareness, brands may focus more on sustainability and ethical marketing practices.

  16. Digital Marketing Job Salaries in India (Entry & Mid-Level) • Entry-Level Roles (0-2 Years Experience): • Digital Marketing Executive/Associate: ₹2.5 Lakh - ₹5 Lakh per annum • Social Media Executive: ₹2.5 Lakh - ₹4.5 Lakh per annum • SEO Executive: ₹2.5 Lakh - ₹4.5 Lakh per annum • PPC Specialist: ₹2.5 Lakh - ₹5 Lakh per annum • Mid-Level Roles (2-5 Years Experience): • Digital Marketing Manager: ₹5 Lakh - ₹10 Lakh per annum • SEO Manager/Lead: ₹5 Lakh - ₹9 Lakh per annum • Social Media Manager: ₹5 Lakh - ₹10 Lakh per annum • Content Manager: ₹5 Lakh - ₹9 Lakh per annum

  17. Digital Marketing Job Salaries in India (Senior-Level & Specialized Roles) • Senior-Level Roles (5+ Years Experience): • Digital Marketing Head/Director: ₹12 Lakh - ₹30 Lakh per annum • SEO Head/Lead: ₹8 Lakh - ₹18 Lakh per annum • PPC/SEM Manager: ₹8 Lakh - ₹15 Lakh per annum • Content Head/Lead: ₹10 Lakh - ₹20 Lakh per annum • Specialized Roles: • Data Analyst in Digital Marketing: ₹6 Lakh - ₹15 Lakh per annum • Affiliate Marketing Manager: ₹7 Lakh - ₹14 Lakh per annum • Influencer Marketing Manager: ₹8 Lakh - ₹16 Lakh per annum

  18. Digital Marketing conclusion • -Essential for Business Growth: Digital marketing is a critical driver of brand awareness, customer engagement, and revenue generation in today's digital-first world. • - Diverse Opportunities: From SEO to social media marketing, PPC, content creation, and analytics, the field offers a wide range of career paths with increasing demand for skilled professionals. • - High Earning Potential:With the rapid growth of digital platforms, digital marketing professionals enjoy competitive salaries and numerous opportunities for career advancement. • - Continuous Learning:The digital marketing landscape is dynamic, making it essential for professionals to stay updated with the latest trends, tools, and technologies. • - Global Reach: Digital marketing allows businesses to reach global audiences, enabling both small and large enterprises to compete in a digital economy.

  19. Thank you

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