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Donizeti Cezari Gerente Qualidade Corporativo – Nestlé Brasil Ltda.

Experiência da Nestlé na Prevenção de Fraudes em Alimentos. Donizeti Cezari Gerente Qualidade Corporativo – Nestlé Brasil Ltda. Nestlé at a glance. CHF 91 439 million in sales in 2018 323 000 employees in over 189 countries 413 factories in 85 countries Over 2 000 brands

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Donizeti Cezari Gerente Qualidade Corporativo – Nestlé Brasil Ltda.

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  1. Experiência da Nestlé na Prevenção de Fraudes em Alimentos Donizeti Cezari Gerente Qualidade Corporativo – Nestlé Brasil Ltda.

  2. Nestlé at a glance • CHF 91 439 million in sales in 2018 • 323 000 employees in over 189 countries • 413 factories in 85 countries • Over 2 000 brands • 1 billion Nestlé products sold every day

  3. Our purpose Enhancing quality of life and contributing to a healthier future.

  4. Wide and varied product portfolio

  5. Strong global and local brands

  6. A strong global footprint R&D sites Factories Illustrative

  7. Como garantir que o comemos é seguro? Hoje, globalmente na Nestlé, temos relacionamento com mais de 165.000 fornecedores diretos e 695.000 fazendas individuais

  8. Escândalo da Carne de Cavalo em 2013

  9. Food FraudPreventionProgram

  10. Build awareness Food Fraud Prevention Booklet 1 • General guidance to • Build awareness • Understand risk factors • Describe process for food fraud prevention • Describe potential mitigation measures • Providesources of information to help identify emerging threats

  11. Food fraud prevention process in Nestlé 2

  12. Identify the main raw material vulnerabilities Classes of vulnerabilities Substitution • Species origin • Geographic origin • Intra-species mislabeling • Organic mislabeling Enhancement • Foreign proteins • Nitrogen compounds • … Inherent vulnerabilities RM composition and processing Past and potential RM adulteration Addition • Volume /weight • Powder-powder • Liquid • water (retaining) agents Economically Motivated Adulteration (EMA) Concealment • Flavors • Dyes • Preservatives • Bleaching • Ripening • … VULNERABILITIES Vulnerabilitylevel Workshop, Amsterdam

  13. Como identificar qual é a origem da carne?

  14. We know that some raw materials are highly vulnerable towards fraud

  15. Develop prevention plans 3 • Vulnerability Assessment • Prioritise raw materials at particular risk of fraud • Characterise raw material-specific vulnerabilities and also … adequate raw material specifications, well-managed supplier relationship, supply chain transparency & simplification Mitigation Plan (prevention) Analytical surveillance Supplier audits

  16. Laboratórios NQAC

  17. Food fraud prevention today & tomorrow • Awareness • Process & mitigation plans • Fingerprinting techniques • Transparency in the supply chain Monitoring spending from USD10 M to USD20 M per year in analytical control

  18. Develop transparency in the supply chain Nestlé is a leading participant in the Consumer Goods Forum – Global Food Safety Initiative Task Force on End-to-End Value Chain Traceability This pre-competitive, industry-wide initiative aims to protect the trust that consumers place in our products, and further heighten this trust by developing the capacity & tools to provide consumers with credible & accurate product information

  19. O Consumidor é nosso GRANDE CHEFE! Nunca esqueçamos disso.

  20. Obrigado!

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