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Readership

Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

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Readership

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Newsbrand Monthly Readership Millions Total Monthly Reach 40.9m Total Monthly Reach 40.3m Total Monthly Reach 39.6m 2.2m additional reach 13.3m (online total) 38.7m (print total) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012 *NRS print only (No UKOM data available pre 2010)

  5. Daily newsbrand readership (Print & Online) 000s 7,479 +3% 5,194 +18% 3,716 3,311 +2% +4% 1,874 1,580 1,590 1,341 1,329 +35% +3% +2% +3% 357 +47% 714 +34% +19% Source: NRS PADD: NRS Jul 2011-Jun 2012 + UKOM Jul 2012

  6. Weekly newsbrand readership (Print & Online) 000s 13,248 +5% 10,746 +28% 8,151 +5% 6,992 +10% 4,653 4474 +71% +77% 3,288 3,503 2,809 +3% +6% 2,349 +7% +54% 1,202 +29% Source: NRS PADD: NRS Jul 2011-Jun 2012 + UKOM Jul 2012

  7. Monthly newsbrand readership (Print & Online) 000s 17,405 16,824 +10% +44% 12,043 10,857 9,225 9,155 +20% +10% +119% +116% 5,668 5,372 5,232 4,647 +7% +14% +13% +75% 2,411 +48% Source: NRS PADD: NRS Jul 2011-Jun 2012 + UKOM Jul 2012

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  9. % Readership by age (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  10. % Readership by gender (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  11. % Readership by social grade (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  12. % Readership by working status (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

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