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Business Trends with .AFRICA TLD: Enhancing Brand Value & Trust

Learn about utilizing the .AFRICA TLD to boost brand value, trust, and customer network while popularizing your business. Explore the business models, benefits, and stakeholders involved in the domain ecosystem.

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Business Trends with .AFRICA TLD: Enhancing Brand Value & Trust

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  1. The dotAFRICA (.AFRICA) TLD THE BUSINESS TRENDS Koffi Fabrice DJOSSOU (Africa Liaison, UNIFORUM SA) AFRINIC-17, Khartoum – SUDAN 24 – 29 NOVEMBER 2012

  2. BUSINESS USE OF DOMAIN NAME • Brand business/ Build the brand value of business • Identify and visualization for business. • Increase TRUSTbetween the visitor and business website . • Build strong customer network • Make business more popular • Domain name = business tool

  3. The stakeholders ? National Governments InterGov. Organizations African Union Registry Provider Business Operation Steering Committee ccTLD Registries African ICANN Accredited Registrars African Internet Society Chapters

  4. dotAFRICA (.AFRICA) ? • Business models that makes sense: 1- Way to reach an ever more integrated continent for African companies looking to be more than just .za, .sd, … 2- For businesses from outside, hoping to reach a specifically African audience – like a .Asia or .EU 3- Focal point for number of programs aimed at improving capacity • 4- And economic development, local content? • 5- The consumer • 6- The private sector/Telco operator? 4

  5. A Successful .AFRICA

  6. DNS HierarchyRegistry - Registrar - Registrant Delegation Authority ICANN Registry Operator INTERNATIONAL Registrars AFRICAN Registrars Registrant Registrant Registrant Registrant Registrant Registrant Registrant

  7. dotAFRICA & Economic contribution Direct Indirect And more!

  8. dotAFRICA & E-Business

  9. E-Commerce? • Online purchasing, reduce supply chain length, no physical stores with associated costs • dotAFRICA (.AFRICA), excellent choice to market business to a wide geographic target • Level of patriotism and African private sector promotion • Consumer assurance • Quality of services • African identity to business and products

  10. Search engine? • Start point for research in a purchasing decision • Optimized domain name • Key words: Africa?, … • Online yellow pages. • Business online profile. • Online business marketing • Online consumer sites: TripAdvisor

  11. Social network ? • Intrinsic part of modern social lives; • Connect with consumers • Brand presence increased through account, pages, ads, promotions; • Powerful marketing tool at low cost • Quick diffusion/awareness improved • Explosion of daily deals websites • SUSTAINABLE dotAFRICA (.AFRICA)

  12. Facebook : facebook/africandomain • Twitter :twitter.com/africandomain • Web : www.africainonespace.org • Open Community mailing list : community@dotafrica.org (subscribe on website)

  13. Thank You

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