Hybrid Event Platform Vs Virtual Event Platform: Why You Need to invest in at Least One of These?

1. Hybrid Event Platform Vs Virtual Event Platform Why You Need to invest in at Least One of These +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Now that the world has started adjusting to things going completely online, the need of a Hybrid Event Platform or a Virtual Event Platform has also started gaining momentum. Each of the two platforms has its own benefits. For instance, there’s likely to be future situations, similar to the pandemic, where attending a virtual event is the sole option. However, there can also be situations where an in-person event is crucial for engaging an audience and driving sales. Here are a few reasons why both are relevant in their own ways. Virtual Event Platform -Gives You a Wider Reach When it comes to engaging a vast audience, an online virtual event platform gives you the right reach and return on investment. It allows people who would otherwise not be able to attend an in-person event, to login and become a part of the event right from their PC or phone screens. Due to the reduced barrier to enter physically, people get better opportunities to learn about the brand’s content. Sure, an in-person event is typically more engaging. But, given the advanced technology with which an online virtual event platform is equipped with, you can rest assured that attendees won’t be missing the physical event at all. 1

2. -Enhanced Audience Engagement An online virtual event platform allows your audience to engage more thoroughly with the content and with each other. There are multiple options provided by a virtual event platform including live chat, Q&A sessions, lounges, breakout rooms and one-on-one tables. These can be heavily leveraged to interact with other attendees and take forward conversations just as one would in a physical event. There are also gamification options such as polls, quizzes, contests and competitions where attendees can indulge in some fun and frolic in between sessions. This helps in keeping them involved and adds an element of entertainment to an ongoing event. Hybrid Event Platform -Flexible Space Requirements When you turn to a hybrid event solutions software, you have greater flexibility in terms of space requirements. Small scale companies get the opportunity to scale up, by adding a virtual component to their already existing in-person event. For brands that are looking to scale-down, if people are tuning into the event online, they won’t require as much space at the physical location of the conference. -Increased Sponsorship Value With a hybrid events solutions software in place, your sponsors have a better opportunity to showcase their products. They get double the exposure they would have got in a purely in- person or digital event. Increased sponsorship also means newer opportunities to market your event and create leads. There is also a larger variety of sponsors that you can target now that sponsors can choose whether they want to come to the physical event or sponsor the event digitally. It’s about time you start taking baby steps towards investing in a virtual/hybrid event platform. The benefits are many and you definitely wouldn't regret the decision. In case you make up your mind, here is a link. 2