Mission Statements • What are they? • What purpose do they have?
Mission Statements • Raison dètre • Attempt at communicating both internally and externally. • Aims should link to mission statement.
Mission Statements • Pepsi – beat coke • "Our mission: to inspire and nurture the human spirit one person, one cup and one neighborhood at a time." From Starbucks • At the heart of The Chevron Way is our Vision to be the global energy company most admired for its people, partnership and performance.
Mission Statements • Our goal for Citigroup is to be the most respected global financial services company. Like any other public company, we're obligated to deliver profits and growth to our shareholders. Of equal importance is to deliver those profits and generate growth responsibly.
Mission Statements • To constantly improve what is essential to human progress by mastering science and technology. The Dow Chemical Company • The guiding vision of The Estee Lauder Companies is "Bringing the best to everyone we touch". By "The best", we mean the best products, the best people and the best ideas. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Estee Lauder in 1946. They remain the foundation upon which we continue to build our success today.
Mission Statements • Write a Mission Statement for Cambridge College • Pick a company you know of and write a Mission Statement for it.