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Strategic Marketing BUSM 600 Midway College September 26, 2009 by Dan James

Strategic Marketing BUSM 600 Midway College September 26, 2009 by Dan James. Pepsi Max is a product designed to go head to head with Coca-Cola Company’s Coke Zero We did an analysis of the Coke vs. Pepsi war in Strategic Management The results are well established that Pepsi is still #2.

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Strategic Marketing BUSM 600 Midway College September 26, 2009 by Dan James

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  1. Strategic MarketingBUSM 600Midway CollegeSeptember 26, 2009by Dan James

  2. Pepsi Max is a product designed to go head to head with Coca-Cola Company’s Coke Zero We did an analysis of the Coke vs. Pepsi war in Strategic Management The results are well established that Pepsi is still #2.

  3. The ad chosen was one that addresses the state of the economy and it’s growing jobless rate Most of you know that I have tried to change jobs since we began this program together This ad uses a humorous way to look at what one might do to get the job Humor always seems to captivate the audience and we seem to remember funny ads or ads that pull on our emotions Knowing my own plight I found this ad HILARIOUS!!!!!! This ad is short and to the point and uses humor in a great way

  4. http://www.youtube.com/watch?v=TRBmET8GKps

  5. Would this work in the real world? Not sure, but if I had friends that were willing to do this for me….I’m all set!!!!!!

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