A summer season Lifestyle Marketing Venue targeting the young, upscale, nightlife generation

1. A summer season Lifestyle Marketing Venue targeting the young, upscale, nightlife generation of Los Angeles.

2. In the Los Angeles Times, February 9th, 2003, Front Page of the Travel Section, The IceHotel in Sweden is featured as ...the coolest place to visit in the land of the Midnight Sun. Theglasseswere just the beginning

3. Now... Cool comes to the City of Angels Like no other bar. . . Like no other place in the world. . . This perfect blend of cool becomes the hottest nightspot in Los Angeles, California

4. The Fire and Ice Experience. . . Your arrival on a warm LA Summer night sets the stage for one of the most unique nightspots you will ever enjoy. Opening Memorial Day Weekend and closing Halloween. Welcome to the Fire and Ice Bar. As our guests enter the scene they are greeted by the sights and sounds of a rooftop waterfall spilling into a shimmering pool below. As you go through the doors you are welcomed into a warm ski chalet type atmosphere where all around you are the sounds of music, conversation, and laughter. It is here that the Fire and Ice experience begins as you outfit yourself with the newest of 2004’s winter line clothes. As you enter the bar through a sliding bay door a myriad of ice formations and sculptures glow softly, each illuminated with shifting colors bringing to mind the northern lights so seldom seen in this warm southern latitude. Sofas hand carved from solid ice are covered with pillows and blankets to create a cozy warm atmosphere. Ice sculptures are intermingled through out the bar bringing a museum feel to this wonderland. Fire & Ice will deliver 23 weekends (4 holiday) and 73 nights of state-of-the-industry on-premises marketing days, sure to cut through the clutter of traditional night-life marketing programs. SUMMER 2003 PROMOTION

5. The trend setters… Educated, active, aware, status-gaining, brand-conscious and highly social. • Almost 1 million people between the ages of 21-34 live and work on the trendy Westside of Los Angeles. • 24.7 million visitors traveled to LA from other areas of the U.S. and internationally spending an estimated $13.6 billion, an increase of 10.8%. • Highly employed, high-disposable income • Demographically diverse with upscale orientation • - Universities: UCLA, Loyala Marymount, Santa Monica College, Pepperdine • - Health Clubs: The Sports Club of Los Angeles, Spectrum, Aqua Spa • - Hotels: Shutters, Casa de Mar, Viceroy • Social Center of night-time L.A. • - 3rd Street Promenade • - Ocean Avenue • - Music and Film industry centers • Proven location for successful restaurant and bars • - Wolfgang Puck [Chinois on Main) • - Arnold Schwarzenegger [Schatzis] • - World Café Bar and Grill Our Mutual Customers

6. SPONSOR ENTITLEMENTS • ON-site • ON-LINE • PROMOTIONAL Gifts Fire and Ice will partner with a limited number of Exclusive Sponsors in key lifestyle categories relevant to our highly attractive demographic.

7. OUr goal Ours 400 patrons per night = 1200 per week Excellent beverages served in an ultra-unique environment attracting the most desirable demographic audience in Los Angeles. Experiential ambiance that is destined to become one of the most talked about and reported in-spots of this Summer and others to come. Yours Exhibit, signage, product use, sampling, merchandise programs, PR media platform. (E!-Wild On.., Entertainment Tonight, etc.) 23 weekends = 30,000 in-person Brand-touch impacted in this environment filled with exactly the kind of key influencer, early-adapter, customer disciples capable of stimulating interest and awareness for 2004. Trade in conjunction with cash for certain Fire and Ice sponsor categories allows you to expand your promotional budget exposure while increasing your branded product exposure.

8. liquor SPONSORSHIP • Liquor Sponsor for Summer 2003 (18 regular weekends) • Exclusive Liquor Sponsor for Summer 2003 (5 holiday weekends): - Memorial Day - 4th of July - Labor Day - Columbus Day - Halloween • Promotional items distributed throughout the weekend • Banner recognition inside the bar • Custom branded ice-sculpture • Special drink menu • Advertisement in local newspapers and dailies • Advertisement on local radio • Television clips from Fire and Ice • Link on Fire and Ice website $10,000.00 - $20,0000.00

9. APPAREL SPONSORSHIP • Exclusive Clothing Company for the Fire and Ice experience: - Jackets, gloves, hats, scarves • Provide 2004 apparel for patrons • Promotional items distributed throughout the summer • Banner recognition throughout the bar • Custom branded ice-sculpture • Special drink menu • Advertisement in local newspapers and dailies • Advertisement on local radio • Television clips from Fire and Ice • Link on Fire and Ice website $40,0000.00 - $60,000.00

10. Exclusive Sponsorships Automotive Automotive Wireless Wireless Merchandise Merchandise Internet Internet Beverage Beverage Credit Card Credit Card Cigar & Tobacco Cigar & Tobacco $30,0000.00 - $50,000.00

11. FOR SPONSORSHIP INFORMATION www.fireandicebar.com CONTACT: MICHAEL T. BECK New Business Development Michael@FIREANDICEBAR.COM 310-795-5568 Karim C. Hamaoui Sponsor Fulfillment Director Karim@FIREANDICEBAR.COM 310-995-9937 INNOVATIVE PRODUCTIONS 1119 Colorado avenue, Suite 9 Santa Monica, CA 90401