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digital marketing

digital marketing, artificial intelligence, social media

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digital marketing

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  1. DIGITAL MARKETING

  2. DIGITAL MARKETING Digital marketing refers to the use of online platforms, technologies, and channels to promote products, services, or brands. It encompasses a wide range of marketing activities conducted through the internet and electronic devices. Unlike traditional marketing, which relies on physical media like print ads, TV, and radio, digital marketing leverages digital tools such as websites, social media, email, search engines, and mobile apps to reach and engage consumers.

  3. SCOPE OF DIGITAL MARKETING 1. Global Reach 2. Diverse Channels and Platforms 3. Targeted Marketing 4. Cost-Effectiveness 5. Real-Time Interaction & Engagement 6. Data-Driven Insights 7. E-Commerce & Online Sales 8. Content Creation & Marketing 9. Mobile Marketing 10. Emerging Trends & Technologies DIGITAL MARKETING

  4. ARTIFICIAL INTELLIGENCE

  5. ARTIFICIAL INTELLIGENCE AI, orArtificial intelligence refers to the simulation of human intelligence in machines that are programmed to think and learn. These machines are designed to perform tasks that typically require human intelligence, such as understanding language, recognizing patterns, making decisions, and problem-solving. Types of Artificial Intelligence Narrow AI (Weak AI): This type of AI is designed to perform a specific task, such as facial recognition, language translation, or playing chess. General AI (Strong AI): This refers to AI that has the ability to understand, learn, and apply intelligence across a broad range of tasks, much like a human. Superintelligent AI: This is a hypothetical form of AI that surpasses human intelligence in all respects, including creativity, problem-solving, and social intelligence.

  6. SOCIAL MEDIA

  7. SOCIAL MEDIA Social media refers to digital platforms and tools that allow users to create, share, and interact with content and connect with others. These platforms enable individuals, businesses, and organizations to communicate, collaborate, and express themselves through various forms such as text, images, videos, and more. Key Features of Social Media: • Content Sharing: Users can post text, images, videos, and links to share with their audience. • Interaction: it encourages engagement through comments, likes, shares, and reactions. • Networking: Users can connect with others based on shared interests, locations, or professional needs. • Real-time Communication: it often facilitates live interactions and instant updates. • Personal Branding: Individuals and businesses can promote themselves or their products.

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