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Public Health Case Study: Tracking Zombies and Vampires using Social Media. 27 Feb 2013. John Feland, CEO and Founder john.feland@argusinsights.com htt p:// www.argusinsights.com @ argusinsights , # strataconf , # zompire. Best Practices from Social Campaigns.

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public health case study tracking zombies and vampires using social media
Public Health Case Study: Tracking Zombies and Vampires using Social Media

27 Feb 2013

John Feland, CEO and Founder

john.feland@argusinsights.com

http://www.argusinsights.com

@argusinsights, #strataconf, #zompire

lots of chatter but few conversations
Lots of chatter but few conversations

“Dear axe body spray, please out a suggested serving size on your bottle. Sincerely, choking girls everywhere.”

“Nothing says ‘I love you’ like a man’s armpit wearing Old Spice inside of a tuxedo on a battleship that has a mariachi band to serenade you.”

tracking target segments since oct 2012 in twitter
Tracking Target Segments since Oct 2012 in Twitter

Walking Dead Premiere

Zombies are gender balanced. Twice as many women mention vampires

Zombie Chatter is steadily 2X that of Vampire Chatter

Vampire Diaries Premiere

introducing the zompire index
Introducing the Zompire Index
  • Needed a way to track the both targets
  • Normalized for state populations to understand relative strength of segment
  • Since one target is larger than the other needed a way to balance
if i can t understand it in 20 sec i won t buy it
“If I can’t understand it in 20 sec, I won’t buy it”

Zombie Biased Topics

Zompire

Shared Topics

Vampire Biased Topics