STRATEGIES TO INCREASE REVENUE OF THIRUVANANTHAPURAM PETTAH PO– 695024 TO ACHIEVE THE " BREAKEVEN”. PROJECT SUBMITTED BY : Team No. 2, A Section,
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PROJECT SUBMITTED BY :
Team No. 2, A Section,
Postmaster Grade I Induction Training,
Postal Training Centre, Mysore-570010
(04.08.2014 to 06.09.2014)
project of IT Modernisation.
04 Hospitals, 02 Colleges, 05 Schools, 05 Temples, 04 churches, 02 mosques, 22 Financial and banking Institutions, 16 Central and State government Organizations, Big Market area surrounded by shops, lot of Traders and Entrepreneurs, 01 Railway station. This includes Passport Office, Railway Hospital, NCC Office, ESI Hospital, Kerala Kaumudi Daily, Kerala Poultry Development Corporation also.
COST REDUCTION & INCREASE IN REVENUE
As it is a Pure Government Organisation, scope for decreasing the cost is lesser. Eventhough we can adopt the following strategies in this regard. Possibilities for relocation of the post office with lesser rent area or to any Government buildings can be tried. Review of establishment may be carried out for justification of posts.
i. International Money Transfer Services
ii. International Mail & Parcels
B. GOVERNMENT EMPLOYEES
ii. Savings Bank Schemes
i. Logistics Post
ii. Express parcel and business parcels
iii. Direct Post
v. Savings bank
D. RETIRED/SENIOR CITIZENS
E . OTHER STRATEGIES
i. Stop revenue leakages
ii. Marketing traditional products
iii. ePayment biller ID
iv. Internal marketing
v. Cross Selling
vi. Motivation MPKBY/SAS Agents
i. Reduce the Revenue leakages (Rs. 0.5 Lakhs)
ii. International Money Transfer (Rs. 1.5 Lakhs)
iii. International Mails (Rs. 1.4 Lakhs)
iv. New accounts-2000 (Rs. 1 Lakh)
v. PLI & RPLI (Rs. 0.6 Lakhs)
vi. Other target areas