1 / 19

Stakeholders

Stakeholders. Unit 1Business Skills for e-commerce HND in Computing and Systems Development. Stakeholders. Identification of stakeholders  Satisfying stakeholder objectives  Pluralist perspectives

hilel-harrison
Download Presentation

Stakeholders

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Stakeholders Unit 1Business Skills for e-commerce HND in Computing and Systems Development

  2. Stakeholders • Identification of stakeholders  • Satisfying stakeholder objectives  • Pluralist perspectives • (several autonomous but interdependent groups which either share power or continuously compete for power) • Corporate mission objectives and policies

  3. Mini assignment - Wigglers

  4. Stakeholders Stakeholder (en) CC BY-SA 3.0 Grochim- Own work

  5. Shareholders v executives • Shareholders are interested in • Increased capital value – rising share prices • Dividends – return on investment • Executives are interested in • Long term growth • Reinvestment of profits

  6. Apple • Apple had $164.5bn of cash (June 2014) • Apple want to keep it • Most of it is overseas • In they bring it back into the US it will be taxed • Shareholders ( Carl Icahn) want Apple to spend $50bn buying back shares • A big return on investment for the shareholders

  7. Customers v managers • Customers have expectations of products • Incremental improvements • Minimal retraining • Obvious utility and value • Managers want to: • Optimise development and product lines • Reduce support burden for legacy products • Minimise costs and maximise profits

  8. Microsoft • Windows 8 • For tablets, desktops and phones • Write once run anywhere • Led by “autocratic” Steve Sinofsky • Customer/developer view • interface is too different • RT/Windows application incompatibility • Windows 10 • Earlier customer engagement than ever before • “Most open, collaborative OS project ever”

  9. Government v companies • Governments want: • Economic growth • Employment opportunities • Inward and home grown investment • Tax revenues • Companies want • Low labour costs • Skilled workforce • Favourable tax regimes

  10. Google v UK government • Google • paid £11.6m tax • UK revenues £3.4bn • Says Ireland office is responsible for sales • Government (Osborne) says • UK has some of the lowest business taxes in the world, • UK expect those taxes to be paid • UK will introduce a plan designed to stop multinationals from diverting profits offshore

  11. Pluralistic examples • The Cooperative • Over 7 million members have a say in how The Co-operative is run, while earning points and a share of the profits • Open source software and collaborative software development • peer production by collaboration between developer and user • Kickstarter • People who back Kickstarter projects are offered tangible rewards and special experiences in exchange for their pledges

  12. Mission • A mission statement is a statement of the purpose of a company • Who is your target client or customer • What product or service do you provide to that client? • What makes your product or service unique, so that the client would choose you? Bart, Christopher (July 1997). "Industrial Firms and the Power of Mission". Industrial Marketing Management26 (4): 371-383

  13. Examples • HLC: Success for our students • Amazon: To be earth’s most customer centric company • Dell:  to be the most successful computer company in the world • Facebook: to give people the power to share and make the world more open and connected • Google: to organize the world‘s information and make it universally accessible and useful. • Skype: to be the fabric of real-time communication on the web.

  14. Objective - a desired result • Examples • To increase sales by 10% annually • To decrease expenses by 5% • Increase customer retention • Expand sales to the global marketplace • Increase efficiencies through use of wireless or virtual technology • Develop the leadership abilities of the team • Align incentives and staff rewards with performance

  15. Policies • Principles, rules, and guidelines which allow a company to • Achieve goals • Determine behaviour • Guide operations

  16. Apple store policies • Privacy • Sales and refunds • Warranties • Web site terms of use • Software license • Security

  17. Dabs policies • Faulty goods • Consumer terms and conditions • Discounts • Accessibility • Privacy • Complaints • Security • Charitable donations • Usage

  18. Maritime Models • Returns • Privacy • Security • Delivery

  19. Activity • Find the following for a UK company selling technology products via e-commerce • Mission statement • Objectives • Policies • Create a short presentation and share it with the class

More Related