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E-Ministry: A Step By Step Approach

E-Ministry: A Step By Step Approach. Marlene Plumley. Agenda. Purpose: This focus group is intended to provide more information on setting up a website: Purpose of having a website; Planning a website; Tools and Rules; Tricks of the Trade.

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E-Ministry: A Step By Step Approach

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  1. E-Ministry: A Step By Step Approach Marlene Plumley

  2. Agenda • Purpose: • This focus group is intended to provide • more information on setting up a website: • Purpose of having a website; • Planning a website; • Tools and Rules; • Tricks of the Trade. This focus group is not intended to be a technology based guide on how to develop websites.

  3. Taking the Fear Out of the Internet

  4. What purpose does a website serve? 1. Improves church communication; 2. Provides an online ministry; 3. Expands your ministry to your community, 4. Empowers lay volunteers; 5. Provides for additional ministries.

  5. How the Web Works

  6. How to Plan Your Website • Before you begin building the web pages that will make up your site, do some preliminary planning and organization: • Draft a Site Plan; • Draw a Site Map; • Organize files into folders and directories; • Assemble your content.

  7. Developing a Site Plan TEXT TEXT TEXT

  8. Developing a Site Map

  9. Tools of the Trade

  10. Tools of the Trade

  11. Tools of the Trade

  12. Tools of the Trade

  13. How the Web Works Server Email User Webmaster

  14. Basic Rules for Design • HOME PAGE. You have 5-7 seconds • Don't make your readers struggle. Your fonts should be a legible size and no more than 7-10 words on a line. • Background colors. Be sure to select a text color that’s complimentary and easy to read against the background. • Fonts. The most common fonts are: Verdana, Arial, Times New Roman and Courier.

  15. Basic Rules for Design (continued) • Every element on the page needs a purpose. • Consistent layout. • Keep the important information above the scroll. • Make it obvious what's important on the page. • Use the best images possible, the fewer the better.

  16. Basic Rules for Design (continued) • Visual aids communicate more quickly than blocks of text. Tables, charts, and graphs are easier to grasp quickly than a block of text. • Simple designs have more punch than complicated ones. • Your web site should be easy to find. How are your visitors finding you online? • Your web site should be quick to download.

  17. Basic Rules for Design (continued) • Search engine ready. Each page has proper meta keywords and meta description. • Search Optimization Tools. • Avoid Deceptive Advertising. • Do not use a guest book or message board unless it is really essential. • Sometimes you need to hire a professional.

  18. Basic Rules for Design (continued) • The only thing worse than not having a church website is having a website that is outdated!

  19. Basic Rules for Design (sample)

  20. Marketing Your Web Site • Submit your site to search engines. (Google and Yahoo are top rated search engines and are free to submit.) • Use meta tags. • Advertise other than just the Web.

  21. Question and Answer

  22. Contact www.MPSmallBusinessSolutions.com Admin@MPSmallBusinessSolutions.com Phone: 202.210.3738

  23. Works Cited Careaga, Andrew. eMinistry: Connecting with the Net Generation. Grand Rapids: Kregel Academic & Professional, 2001. Fish, Timothy. Church Website Design: A step by step approach. BookSurge Publishing, 2007. Stephenson, Mark. Web-Empower Your Church: Unleashing the Power of Internet Ministry. Nashville: Abingdon Press, 2006.

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